RLA Global Competitive and PESTLE Analysis

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RLA Global Competitive and PESTLE Analysis

Key Takeaways

Introduction

A PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis of the global hotel real estate market has been provided below.

Political

  • In the first half of 2021, the US accounted for roughly 70% of total global investment volume in the hotel real estate sector. Investor demand grew faster than expected once COVID-19 restrictions were lifted.
  • On the other hand, during the same period, investment activity in the APAC and EMEA regions remained more subdued due to new lockdown and travel restrictions.

Economic

Social

  • Investors adjusted their investment strategies in 2020 in response to shifts in leisure traveler preferences and hotel demand, acquiring assets in markets that performed better during the recession. Resort markets accounted for almost 21% of global hotel investments, indicating the present investment appeal of remote and less dense markets. As travelers seek the safest options available, drive-to and resort markets have performed better than urban markets, making these assets attractive.

Technological

Legal

Environmental

Research Strategy

For this research on the global hotel real estate market PESTLE analysis, we leveraged the most reputable sources of information that were available in the public domain, including market articles, reports and surveys from sources such as Jones Lang LaSalle (JLL), Forbes, BU.edu, Hotel Management, Hospitality Net and Hotel Online, among others.

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