Light -Alcohol Beverage Space Research

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Light -Alcohol Beverage Space Research

Key Takeaways

Introduction

We have curated data in order to shed light on the demographics of those consumers that appear to be most interested and drawn to the low alcohol space. Demographics we included surrounded age/generational cohorts, gender, and income levels. For this part of the project, we used a global focus. For the second part of this project, we identified ten additional competitors in the low alcohol category. By additional, we mean that we did not include the fourteen competitors identified in the chat transcript and mentioned again in the scoping document. For each one we identified, we provided the name and website, their low alcohol products, their non-alcohol products if any [for example cider, and similar], and whether these products are offered in cans, bottle, and/or something else. Data was exclusively pulled from the website of each company only. Additionally, we only focused on their U.S. offerings. We felt this second part of the research was best presented in a custom Google spreadsheet for ease of viewing and comparison. While the entire presentation can be viewed in that spreadsheet, we have presented visuals of each of the brands under the header "Additional Competitors: Low Alcohol Beverage Space".

1] Demographics: Low Alcohol Beverage Space

For the purposes of this research, when we refer to any generational cohort, we have used Beresford Research's definitions. To that end Generation Z has been defined as those between the ages of 10 – 25, Millennials have been defined as those between the ages of 26 – 41, Generation X are those between the ages of 42 – 57, and Baby Boomers are those between the ages of 58 – 76.

Age/Generational Data

Gender Data

Income Level Data

2] Additional Competitors: Low Alcohol Beverage Space

Pulp Culture

Haus

Ramona

Smooj

BON V!V

Truly Hard Seltzer

Henry's Hard Soda

Vizzy

Topo Chico Hard Seltzer

Press

Research Strategy

For this research on the low alcohol beverage space, we leveraged the most reputable sources of information that were available in the public domain, including the websites of the low alcohol competitors themselves, as well as reputable and credible sources such as Numerator, Beverage Daily, Nielsen IQ, The Drinks Business, and Forbes.

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