Binghamton Hots - Competitive Analysis

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Binghamton Hots - Competitive Analysis

Key Takeaways

  • Chick-N-Bap is the NYC Street Food that is inspired by Korean BBQ and is described as “Born in Korea, Raised in New York”.
  • They combine NYC's renowned street food (chicken & rice) with authentic Korean flavors to make "unexpected yet absolutely delicious flavor combinations".
  • Benny Cassanova's is known for the "crispy, crunchy crust of their pizza and amazing Sicilian-inspired Arancini fillings." Just like Momma made in Palermo!"

Introduction

Two additional competitors of Binghamton Hots that are fast-casual restaurants in the NY tristate area and serves American comfort food, with 1-20 franchise or corporate locations, and serve college students and/or late-night crowds are Chick-N-Bap and Benny Cassanova's. information on their offerings, differentiation point, brand look and feel, target customer, locations, and general themes observed in their online reviews have been provided below. This information has also been provided in the attached Google Slides presentation.

Chick-N-Bap

Offerings

  • Chick-N-Bap's menu includes Rice, Lettuce, Burrito, Korean BBQ Chicken, Sweet & Spicy Korean Chicken, Shredded Cheese, Pita Bread, Waffle Fries, and Classic BBQ Sauce.
  • Their menu features the base, proteins, toppings, and sauces with fried chicken, fries, and a side dish.
  • Their menu options include vegetarian, vegan, and no gluten ingredients.

Differentiation Point

  • Chick-N-Bap is the NYC Street Food that is inspired by Korean BBQ and is described as “Born in Korea, Raised in New York”.
  • They combine NYC's renowned street food (chicken & rice) with authentic Korean flavors to make "unexpected yet absolutely delicious flavor combinations".
  • Chick-N-Bap "feels like the creation of college students for other college students".
  • The atmosphere of Chick-N-Bap was designed to "recreate the sensory experience of a New York night". They play old school hip hop and the metal can be heard banging on surfaces.
  • Chick-N-Bap's serves healthy white sauce. Compared with white sauce at Halal Guys which is "165 calories per ounce and 18 grams of fat", Chick-N-Bap's white sauce is 35 calories and 2 grams of fat per ounce.

Target Customers

  • The target customers of Chick-N-Bap are college students.

Locations

  • Chick-N-Bap has six locations in Suny Binghamton, Suny New Paltz, Ithaca College, Marist College, Suny Cortland, Lehigh University

Reviews

  • General themes observed in their online reviews include quick service, delicious food, beyond expectations. Some of the reviews are given below.
  • "I personally like the original, but spicy is also good. I cannot imagine my college life without Chick-N-Bap"
  • "Excellent service. Quality Food. Don’t be intimidated by the long lines, they move quickly!!!"
  • " I can confidently say that this place exceeded all of my expectations."
  • "This place is incredible. Definitely a must place to hit if you're in the area since there's nothing like it elsewhere"

Benny Cassanova's

Offerings

  • Benny Cassanova's menu includes Sicilian Pizza, Arancini, Pepperoni, Marinara Sauce, Grandma's "Meatballs in Gravy", Caesar Salad, White Clam Pizza, Garlic Puffs, Chicken Parmesan, Meatball Parmesan, Eggplant Parmesan

Differentiation Point

  • Benny Cassanova's is known for the "crispy, crunchy crust of their pizza and amazing Sicilian-inspired Arancini fillings." Just like Momma made in Palermo!"
  • Benny Cassanova's is part of Manhattanville Market, a "new multi-concept food hall" created by renowned Chef Franklin Becker which was opened in June 2021.
  • To celebrate its grand opening, Manhattanville Market is giving a 15% discount until Labor Day to Columbia students, faculty, and staff who have valid IDs.
  • Becker plans to invite local artists as well as Columbia students to perform music as the market establishes itself.

Target Customers

  • Benny Cassanova's target customers Columbia students, as well as Manhattan and Washington Heights residents.

Locations

  • Benny Cassanova's has one location at Columbia’s Manhattanville Campus in New York City.

Reviews

  • General themes observed in their online reviews include delicious food, fast delivery, fresh ingredients. Some of the reviews are given below.
  • "Really delicious food! Ordered two pizzas, cacio pepe arancini, and some garlic wheels. Delivery was faster than expected too. Highly recommend! "
  • "I got three pizzas delivered and they arrived exactly on time. The ingredients are fresh. We especially loved the entire sprig of basil that came with the pizzas."

Research Strategy

For this research on the competitors of Binghamton Hots that are fast-casual restaurants in the NY tristate area and serves American comfort food, with 1-20 franchise or corporate locations, and serve college students and/or late-night crowds, we leveraged credible sources including the company websites, media and industry reports, Yelp, and Facebook.
Benny Cassanova's was newly opened in June 2021, so we used reviews for their former location.



Sources
Sources