Key Takeaways

• Chick-N-Bap is the NYC Street Food that is inspired by Korean BBQ and is described as “Born in Korea, Raised in New York”.
• They combine NYC's renowned street food (chicken & rice) with authentic Korean flavors to make "unexpected yet absolutely delicious flavor combinations".
• Benny Cassanova's is known for the "crispy, crunchy crust of their pizza and amazing Sicilian-inspired Arancini fillings." Just like Momma made in Palermo!"

Introduction

Chick-N-Bap

Offerings

• Chick-N-Bap's menu includes Rice, Lettuce, Burrito, Korean BBQ Chicken, Sweet & Spicy Korean Chicken, Shredded Cheese, Pita Bread, Waffle Fries, and Classic BBQ Sauce.
• Their menu features the base, proteins, toppings, and sauces with fried chicken, fries, and a side dish.
• Their menu options include vegetarian, vegan, and no gluten ingredients.

Differentiation Point

• Chick-N-Bap is the NYC Street Food that is inspired by Korean BBQ and is described as “Born in Korea, Raised in New York”.
• They combine NYC's renowned street food (chicken & rice) with authentic Korean flavors to make "unexpected yet absolutely delicious flavor combinations".
• Chick-N-Bap "feels like the creation of college students for other college students".
• The atmosphere of Chick-N-Bap was designed to "recreate the sensory experience of a New York night". They play old school hip hop and the metal can be heard banging on surfaces.
• Chick-N-Bap's serves healthy white sauce. Compared with white sauce at Halal Guys which is "165 calories per ounce and 18 grams of fat", Chick-N-Bap's white sauce is 35 calories and 2 grams of fat per ounce”.

Target Customers

• The target customers of Chick-N-Bap are college students.

Locations

• Chick-N-Bap has six locations in Suny Binghamton, Suny New Paltz, Ithaca College, Marist College, Suny Cortland, Lehigh University

Reviews

• General themes observed in their online reviews include quick service, delicious food, beyond expectations. Some of the reviews are given below.
• "I personally like the original, but spicy is also good. I cannot imagine my college life without Chick-N-Bap"
• "Excellent service. Quality Food. Don’t be intimidated by the long lines, they move quickly!!!"
• " I can confidently say that this place exceeded all of my expectations."
• "This place is incredible. Definitely a must place to hit if you're in the area since there's nothing like it elsewhere"

Benny Cassanova's

Offerings

• Benny Cassanova's menu includes Sicilian Pizza, Arancini, Pepperoni, Marinara Sauce, Grandma's "Meatballs in Gravy", Caesar Salad, White Clam Pizza, Garlic Puffs, Chicken Parmesan, Meatball Parmesan, Eggplant Parmesan

Differentiation Point

• Benny Cassanova's is known for the "crispy, crunchy crust of their pizza and amazing Sicilian-inspired Arancini fillings." Just like Momma made in Palermo!"
• Benny Cassanova's is part of Manhattanville Market, a "new multi-concept food hall" created by renowned Chef Franklin Becker which was opened in June 2021.
• To celebrate its grand opening, Manhattanville Market is giving a 15% discount until Labor Day to Columbia students, faculty, and staff who have valid IDs.
• Becker plans to invite local artists as well as Columbia students to perform music as the market establishes itself.

Target Customers

• Benny Cassanova's target customers Columbia students, as well as Manhattan and Washington Heights residents.

Locations

• Benny Cassanova's has one location at Columbia’s Manhattanville Campus in New York City.

Reviews

• General themes observed in their online reviews include delicious food, fast delivery, fresh ingredients. Some of the reviews are given below.
• "Really delicious food! Ordered two pizzas, cacio pepe arancini, and some garlic wheels. Delivery was faster than expected too. Highly recommend! "
• "I got three pizzas delivered and they arrived exactly on time. The ingredients are fresh. We especially loved the entire sprig of basil that came with the pizzas."

Research Strategy