# Analyze pricing of top security awareness vendors

Part
01
of one
Part
01

## Analyze pricing of top security awareness vendors

Organizations of all sizes realize the need for security awareness computer based training (CBT). The pricing of top security awareness vendors ranges between \$2.45 and \$74.85 per user per year. Omitting the least expensive and the most expensive yields the average price of \$44.26. Averaging all five companies gives a rate of \$42.02 per user per year.

The overall market growth of the security awareness industry was 13% in 2017. \$10 billion global spending is predicted by 2027 for security awareness training. The security awareness vendors detailed in the attached spreadsheet compares and contrasts pricing methods for KnowBe4, PhishMe, SANS (Securing the Human), Wombat Security and Inspired eLearning.

### Findings

Pricing for PhishMe was acquired from a 3rd party source. Using the information, a calculation based on the annual price of \$12,000 per year for 200 users gives a result of \$60 per user. Then, the cost of \$9,876 per year is divided by 500 to get a final cost of \$24.40 per user.

Inspired eLearning provides a comprehensive breakdown of its pricing based on user buckets.

KnowBe4 presented its pricing based on user brackets and service levels (gold, diamond etc). The KnowBe4's most popular subscription is the diamond service level and it is used to calculate the annual price per user.

SANS (Securing the Human) does not provide a pricing breakdown. Found is a security article that stated it charges the amount of \$2,940 for one year of training up to 1,200 users. That translates to \$2.45 average per user annually. Pricing information was not available from secondary sources for this vendor.

Wombat Security does not provide official pricing information, but a whitepaper, dated June 2016, shows a general price of \$3.69 per user per training module per month. Multiply \$3.69 per user times 12 months, and that gives a rate of \$44.28 per user per year.

### Summary

Pricing amounts ranged between \$2.45 and \$74.85 per user per year. Omitting the least expensive and the most expensive yields the average price of \$44.26. Averaging all five companies gives a rate of \$42.02 per user per year. Specific details can be found in the attached spreadsheet.

Sources
Sources