Analysis of Agency Industry

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Part
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US Ad Agencies Part 1

There are 71,555 advertising agencies in the United States employing 264,021 people. As of 2019, the US advertising market is worth $54.5 billion having grown an average of 4.2 percent per year over the past five years.

NUMBER OF AGENCIES AND MARKET SIZE

The US has 71,555 advertising agencies. These agencies employ approximately 264,021 people. The total number of agencies in the US grew at an average rate of 2 percent per year between 2014 and 2019 and the total number of employees grew at a rate of 1.8 percent per year over the same period.

As of early 2019, the total market for advertising in the United States stands at $54.5 billion. The market had grown at around 4.2 percent per year since 2014 but it is predicted to rise by only 3.3 percent in 2019.


ADDITIONAL INFORMATION

Advertising is the 187th largest industry in the US but the 9th largest among the "professional, scientific, and technical services" sectors

A few of the largest companies in the marketing sector in the US are the Omnicom Group, the Interpublic Group of Companies, and WPP PLC. Most major advertising firms in the US offer bundled creative and placement services with media buying, planned services, public relations services, sales promotions and other, related services.

The primary factors driving growth in the US in the past 5 years have been rising corporate profits, increased consumer spending and an uptick in the per capita disposable income in the US. These factors have resulted in increased interest in advertising services to capture a larger portion of growing consumer spending.

CONCLUSION

The US advertising market has more than 70,000 firms and more than $54 billion in market size. Growing at between 3 and 4 percent per year makes advertising stronger than many other mature sectors. Even if it slows slightly in 2019, the market will still outstrip current projections for the US market as a whole.
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