Amplification of Op-Eds on social media (HNTB)

Part
01
of two
Part
01

Amplification of Op-Eds on Social Media: Biz Journal

The article 'Puget Sound Business Journal, Opinion: cars of future need old-fashioned prep, May 13, 2019' has been shared once on Twitter by Jen Gehrt. Jen Gehrt is a co-founder of Communiqué Public Relations, and the author of 'Strategic Public Relations: 10 Principles to Harness the power of PR.'

Summary of findings

ADDITIONAL INSIGHTS

  • The article is of the opinion that everyone must play a role in inventing the future of autonomous vehicles; "businesses, planners, architects, landscape architects, developers, technology experts, elected officials, academics, and many others must coalesce and cooperate like never before."

Research methodology

We started our research by looking through Puget Sound Business Journal's Twitter and LinkedIn Pages to check the number of comments and shares made on the article. We were able to find one share on Twitter, but there were no comments or shares on LinkedIn.

Next, we looked through Puget Sound Business Journal's website for any information relevant to our research. However, the website did not provide us with any information regarding the Twitter and LinkedIn comments and shares on the article.

Lastly, we looked through press releases from reliable sites such as PR News, Newswire, GlobeNews and Reuters, among others. This, however, did not provide us with any information because they led us to the original article on the website, which had nothing regarding comments or shares.

We, therefore, arrived at the conclusion that the information is not available as the article has not yet come to the knowledge of many people, seeing as it was just recently posted by the Puget Sound Business Journal.

Part
02
of two
Part
02

Amplification of Op-Eds on Social Media: Herald Net

There was no comment that was found on Twitter and Linkedin about the article of "Commentary: Fostering small businesses as we build Washington."

Summary

  • The article was published on May 19, 2019.
  • Twitter's advanced search on the article returned only one retweet and five loves, but no comment was found.
  • From the day of its publication to date (May 27, 2019), there are only 2 tweets about the article (the original tweet and one retweet).
  • The original tweet has been seen by 7,974 Twitter users, retweeted just once and recorded a total of five loves, but no reply or comment has been made.
  • We found no presence of the article on LinkedIn.
  • The comments relating to the article were those found on the article's main page and these spoke about the cost of the company's advertisement and the makeup of its leaders.

Shares

  • The article has been shared once as shown by the retweet count. It was retweeted by Stephen Haag the Chief Information Officer (CIO) of HeraldNet.

Research Strategy:

To address this request, your research team started the research by first checking the publication date on the article so that we may get clue for advance search on the social media platforms mentioned. Then we did advance search on Twitter and LinkedIn and we found one tweet containing the article and also a retweet with five loves, but there was no reply yet. (For Twitter, retweet stands as share, while replies may be interpreted as comments). Then we dived deeper by doing social search analysis through Social Bearing and what we saw was the same with what we found previously. There, we also found the number of times the tweet has been seen, still no comment or reply was found. Next, we used regular search on Linkedin to see if there is any post or comment about the article, but this did not return any result relating to the article. We tried to find HeraldNet homepage to see if they had posted about the article, but this redirected us to Sound Publishing page, the parent company to HeraldNet and there was no such information on their LinkIn homepage. We then concluded that the article was mentioned twice on Twitter (original tweet and one retweet) and there was no mention on LinkedIn. Also, although the article has been seen by over 7000 Tweeter users, no one has left a reply on the article.
Sources
Sources

From Part 02
Quotes
  • "Retweeted 1 time Stephen Haag @HNTBCorpCIO Chief Information Officer | HNTB Corporation | Husband | Dad | Native Texan | Army Veteran | Geek | Start-Up Survivor | Coaster Collector | Opinions = My Own"
Quotes
  • "Showing all public tweets that match your query. Tweets are loaded 100 at a time, up to the past 9 days. Tweets returned may be limited"
  • "TWEETS : 2 TIMEFRAME : 3 days REACH : 7,974 IMPRESSIONS : 7,974 TOTAL RT'S : 1 TOTAL FAVES : 5 REPLIES : 0"
  • "WORD CLOUD partnerships projects relies small businesses in puget sound moving state's infrastructure more jim thomson "
Quotes
  • "No results found. Your search returned no results. Try shortening or rephrasing your search."
Quotes
  • "When the Herald publishes these kinds of advertisements for companies, do they charge a fee or is this just considered ordinary commentary?"
  • "I have nothing against HNTB Corp., but, for a good laugh look at the makeup of their leadership: http://www.hntb.com/about (realize what their article was about, and, where it is published! Think, EVCC. (chuckle) And I particularly like one of their headings on their main page, "Thought Leadership"."