OPPORTUNITIES FOR AMEREN

• Decrease in the cost of transportation because of lower shipping prices will help in bringing down the cost of Ameren’s products by providing an opportunity for the company to boost its profitability or gain market share.
•  New technologies will provide an opportunity to Ameren to practice differentiated pricing strategy by enabling the firm to maintain its loyal customers with great service and lure new customers through other value-oriented propositions.
•  Increase in customer spending is an opportunity for Ameren to capture new customers and increase its market share.

CHALLENGES FOR AMEREN

• One of the challenges for Ameren is to effectively manage climate-related risks by meeting its obligation to provide safe and reliable energy in an environmentally responsible manner to its customers.
•  Increased competition is one of the main challenges for Ameren as more players have entered the industry in recent years, which has affected the profitability and overall sales of the company.
• Manufacturing of low-quality products or counterfeits is also a challenge to Ameren’s product, especially in the emerging markets and low-income markets.

OPPORTUNITIES FOR AMEREN IN MISSOURI

• One of the opportunities for Ameren in Missouri is to invest in critical energy infrastructure and foster innovation, thereby providing its customers with affordable, clean, and long-term energy along with the reduced amount of carbon dioxide emissions.
•  Future development of nuclear power will go a long way in making Ameren realize its goal in the energy sector.

CHALLENGES FOR AMEREN IN MISSOURI

•  The rising cost of production, volatile market and expectations of perfect services is a major challenge for Ameren in Missouri.
• Another challenge is addressing the limitations of renewable energy to secure customers' future energy needs.

OPPORTUNITIES FOR AMEREN WORKERS

CHALLENGES FOR AMEREN WORKERS

• The company does not have much room for growth and advancement for minority engineers.
• Ameren does not offer good pay or bonuses to their employees.
• The company's leadership undergo lots of changes "at a higher level without addressing the fundamental issues of the digital workforce. A lot of hiring at the high level making the organization more hierarchal."
• Ameren workforce lacks diversity. 

Challenges or opportunities specific to Missouri.

CHALLENGES

• One of the top challenges for Ameren is to effectively manage climate-related risks by meeting its obligation to provide safe and reliable energy to its customers.
• Providing cost-effective energy to its customers is another big challenge for Ameren that need to be addressed.
• Ameren is also facing the challenge of complying with natural gas safety regulations in Missouri, amid the effects of equipment failure in the operation of natural gas distribution and transmission systems.
• The compliance to changes in regulatory policy, such as what may result from the outcome of the appeal in "Ameren Missouri’s renewable energy standard rate adjustment mechanism case," or any future changes that may result from legislative, judicial, and regulatory actions is another concern being faced by the company
• Managing the effects of Missouri Senate Bill 564 on Ameren Missouri, which resulted from Ameren Missouri's use of PISA (plant-in-service accounting), that brought about customer rate caps is also a major challenge being faced by Ameren.

OPPORTUNITIES

• One of the top opportunities for Ameren is to invest in critical energy infrastructure and foster innovation, thereby providing its customers with affordable, clean, and long-term energy along with a reduced amount of carbon dioxide emissions.
• Investing in energy efficiency could meet the challenges since this investment leads to both cost-effective and environmentally responsible energy. 
• Another opportunity Ameren can take advantage of is providing consumers with more fair and affordable billing rates, by compliance with Missouri Senate Bill 564, and similar regulations.
• Fulfilling corporate social responsibilities of providing clean, efficient, and affordable electricity in Missouri is another opportunity that Ameren can consider.