AMD, Part 2

Part
01
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Part
01

Computer Processor TAM: Nordics Breakdown

The TAMs of computer processors in the Nordics are as follows:
  • IT professionals: 312,865
  • business users: 947,160
  • advisers: 1,252


IT Professionals

  • Linkedin reports that there are 312,865 IT professionals in the Nordics.
  • Denmark, Finland, Norway, and Sweden are currently facing a major shortage of IT professionals. For example, Denmark is expected to have a deficit of 19,000 IT professionals by 2030.
  • Since we are targeting every IT professional and not only the ones entering in a new purchase cycle, the computer processor TAM for Nordic IT professionals would be 312,865.

Business Users

  • In official statistics, small and medium-sized enterprises (SMEs) are identified by an employment size of less than 250 employees.
  • For these findings, we will be looking at small business owners or employees. This includes micro-businesses and small businesses.
  • The number of employees at enterprises that are categorized as SMEs (excluding medium enterprises) in the Nordic countries are as follows:
  • Denmark: micro: 337,192; small: 416,928
  • Finland: micro: 352,559; small: 331,483
  • Sweden: micro: 797,617 ; small: 748,188
  • Norway: micro: 381,660; small: 368,372
  • Iceland: micro: 29,218; small: 25,422
  • The total number of employees at small businesses in the Nordic countries is therefore 3,788,639.
  • The purchase cycle for the group is assumed to be about 4 years. Assuming that all small business employees purchase new PCs every four years, there would be 25% of business users who would purchase a new PC every year.
  • 0.25 x 3,788,639 indicates that the TAM of computer processors for business users would be approximately 947,160.


Advisers

  • In 2018, the number of employees in the electronic technology sector was the highest in Finland out of all the other Nordic countries at 586 people. On the lower end in Denmark, it was 166.5 people. This was the only piece of information on the computer and electronic technology sector in the Nordics.
  • Because only information on Finland and Denmark were found, and they are the countries with the highest employment and lowest employment, respectively, we decided to estimate the TAM by assuming that Norway, Iceland, and Sweden have Denmark's employee count. This will underestimate the number of individuals who fit the profile for advisers, but it is a safer estimate given that we do not know where the last three Nordic countries fall on the scale.
  • Therefore, we estimate the TAM for advisers would be 586 + (4 x 166.5), which would be 1,252.

Research Strategy

We were able to obtain the number of IT professionals in the Nordics from Linkedin, which was also the estimated TAM of computer processors for the particular group. However, Linkedin did not provide any additional sources as to where they obtained the statistic, which leaves room to speculate whether Linkedin is only counting Nordic IT professionals who have Linkedin profiles. This may not encompass the whole population of Nordic IT professionals. Therefore, the statistic should be acknowledged with caution.

Business employee statistics were taken from studies by the European Commission. It is important to note that while the statistics for Sweden, Finland, and Denmark are from 2019, the statistics from Norway and Iceland are from 2014 and 2016, respectively. This is most likely because Norway and Iceland are not part of the European Union, and the European Commission seems to favor reports of countries in the EU.

We were not able to find much information on the Nordic adviser population besides two data points on Finland and Denmark. There was no information on the demographics of OEM or distribution companies, nor was there information on employment in the computer retail sector. Therefore, as described in the findings, we decided to assuming that Norway, Iceland, and Sweden have Denmark's employee count to provide a safe, albeit underestimated TAM.


Part
02
of nine
Part
02

Computer Processor TAM: Nordics

Based on calculations and preexisting information, the estimated TAM of computer processors in the Nordics is 137,277 annually.

Findings

Research Strategy

To get the number of potential buyers within the professional market (e.g. IT professionals, business users, advisors), we tried to utilize graphs from a site called Statista; however, access to those graphs required premium membership. Thus, we decided to provide a TAM that focused on the general consumer market.

Previous data concerning the TAM of computer processors in Germany was already available; therefore, we used calculations to determine the TAM of computer processors in the Nordic region. The following equation was used: TAM of computer processors in the Nordic region=(TAM of computer processors in Germany)(GDP of Nordic region/GDP of Germany). We utilized this equation because we assumed that the TAM of computer processors in the Nordic region would be proportional to the GDP of the Nordic region.

We discovered that Germany's 2017 GDP was $3664.511 billion and that the Nordic region's 2017 GDP was $1375 billion. Available data stated that Germany's computer processor TAM was 365,856. Ultimately, we plugged these numbers into the aforementioned equation: TAM of computer processors in the Nordic region=(365,856)(1375/3664.511)=137,277.



Part
03
of nine
Part
03

Computer Processor TAM: Greater China

After an in-depth search of multiple industry and national databases, we were unable to find the estimated TAM of computer processors for the Greater China area. We were able to triangulate some information on revenue from microprocessors in China and found the number of units manufactured by type in China in 2017. There are detailed market reports behind paywalls that appear to have the desired information. Finally, we provided information on the Chinese government's plans for the microprocessor industry in China.

Helpful Findings

Behind Paywalls

Global Microprocessor Market — Forecasts from 2019 to 2024 — $3950

  • The vendor described their methodology as follows. "Both bottom-up and top-down approaches have been utilized to determine the market size of the overall market and key segments. The values obtained are correlated with the primary inputs of the key stakeholders in the global Microprocessor value chain. The last step involves complete market engineering which includes analyzing the data from different sources and existing proprietary datasets while using various data triangulation methods for market breakdown and forecasting."

Global Microprocessor and GPU Industry — $4950

  • A summary of the findings provided by the vendor state that "China exhibits the potential to grow at 4.1% over the next couple of years and add approximately US$4.2 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders."

Future Plans

  • China has been open about its goal to become self-sufficient in technology. The nation is both the world's largest importer and consumer of semiconductors. It currently produces just 16% of the semiconductors fueling its tech boom.
  • China plans to produce 40% of all semiconductors it uses by 2020, and 70% by 2025, an ambitious plan spurred by the trade war with the US.
  • China's ambition to dominate areas such as artificial intelligence and 5G will increase the demand for high-end chips.
Part
04
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Part
04

Computer Processor TAM: France

After extensive research and combing through the economic and trade data for both France and the EU, we were unable to find any new information on computer processors or any data we could use to triangulate.
We found some information on the hardware industry in France which may be of interest.

Helpful Findings

Data on computers and peripherals from export.gov provides data on hardware exported from the US to France.
For 2018, the following value was reported.


Part
05
of nine
Part
05

Computer Processor TAM: Germany Breakdown

The respective TAMs for computer processors in Germany are as follows:
  • 798,000 for IT professionals
  • 3,110,000 for small business users
  • 432,734 for advisors

IT PROFESSIONALS

  • The employment share of IT professionals or ICT professionals (Information and communications technology) among all occupations is about 1.9% in Germany.
  • Statista reported that the estimated total number of employees in Germany is about 42 million (42,000,000) for 2020.
  • Therefore, the total number of IT professionals or ICT professionals would be about 1.9% of 42,000,000 (or 798,000) for 2020.
  • Since we are targeting every IT professional and not only the ones entering in a new purchase cycle, the computer processor TAM for IT professionals in Germany would be 798,000.

BUSINESS USERS

  • In 2017, SMEs employed 18.3 million people in Germany.
  • In Germany, out of 18.3 million people employed by SMEs, micro-sized enterprises employed 5.69 million people, small enterprises employed 6.75 million, and medium-sized firms employed 5.86 million people.
  • So, the estimate of total SME employees in each business category (excluding medium businesses) would be as follows:
  • micro-businesses: 5.69 million (5,690,000) employees
  • small businesses: 6.75 million (6,750,000) employees
  • So, the total number of small business employees was about 12,440,000 (5,690,000 + 6,750,000)
  • The purchase cycle for the group is assumed to be about 4 years. Assuming that all small business employees purchase new PCs every four years, there would be 25% of business users who would purchase a new PC every year.
  • Therefore, the TAM of computer processors for small business users would be about 3,110,000 [25% of 12,440,000].

ADVISORS

  • As mentioned earlier, the estimated total number of employees in Germany is about 42 million (42,000,000) for 2020.
  • The percentage of employment share of various types of occupations in Germany is as follows:
  • electroengineering workers (trade workers) — 4.5%
  • ICT technicians (associate professional) — 0.6%
  • sales workers (service & sales workers) — 7.1%
  • assemblers (operators & assemblers) — 0.5%
  • technical managers (managers) — 1.2%
  • technical laborers (elementary workers) — 3%
  • Based on the above-mentioned information, these types of employees would represent a total of 16.3% (4.5% +7.1% + 0.5% + 1.2% + 3%), except ICT technicians (0.6%) as this is directly related to IT employees who would sell PC Clients to businesses.
  • Based on the Statista report, there were about 90,331 software & IT services companies and 1,611 IT hardware companies in 2017. So, the total number of IT-related companies would be about 91,942 (90,331 + 1,611).
  • Also, in 2017, Germany had a total of 3,481,860 companies. So, the IT related companies would represent 2.64% [(91,942 / 3,481,860) x 100].
  • Among all types of occupations, the employment share of the employees that might be directly or indirectly involved in selling PC Clients to businesses would be 16.3% of the total employees in Germany. But the IT-related companies represent only 2.64% of the total number of companies in Germany. Also, this group would include 0.6% of ICT technicians.
  • Therefore, the total number of employees that would actually be directly or indirectly involved in selling PC Clients to businesses is estimated at approximately 180,734 (42,000,000 x 16.3% x 2.64%).
  • The total number of ICT technicians would be 252,000 [0.6% of (42,000,000)].
  • Based on the above information, the estimated TAM for advisors would be about 432,734 (180,734 + 252,000).

RESEARCH STRATEGY

For advisers, it was difficult to obtain specific numbers on employment in OEMs or distributors or resellers. Also, the term "adviser" is too vague and did not only focus on the computer or IT related employees that might be directly or indirectly selling PC Clients to businesses. While searching for the computer of IT-related advisors through various statistical databases, we were only able to find the total number of employees in self-employed insurance intermediaries and advisors in Germany. But here the 'advisors' would probably be related to the 'insurance' sector and not to the computer or IT sector. So, we could not incorporate this information into the research.

Next, we found a comprehensive report containing the breakdown of employment share in various types of occupations in Germany. From there we tried to get the employment share of those types of employees which might be related to the advisory activities including product sales, machine assemblers, ICT technicians, technical managers, technical laborers, and electroengineering workers. But as this was for the entire employment industry (except ICT technicians), we tried to get the share of the IT-related advisors among these.

To find the percentage of IT-related advisors, we first calculated the percentage of IT-related companies among all companies in Germany. Then we applied this share to the total share of the employment share of those types of employees which might be related to the advisory activities. Later, we were able to calculate the total number of IT-related advisors using the total number of employees working in Germany. Based on this, we could estimate TAM for Germany for IT advisors. Also, it is important to note that these categories are vague and may encompass more or lesser than the employees who directly or indirectly sell PC Clients to businesses. However, this strategy worked to atleast provide a rough picture of the breakdown of TAM for advisors for computer processors in Germany.
Part
06
of nine
Part
06

Computer Processor TAM: Germany

After a thorough and exhaustive triangulation, we have arrived at the estimated TAM of computer processors in Germany to be around 365,856 annually.

Findings

  • AMD is the market leader in computer processors in Germany.
  • The average selling price of AMD computer processors is 178 Euros per chip.
  • AMD sold over 25,000 processors during the month of November 2019 in Germany.
  • In terms of units sold, AMD's market share in Germany in November 2019 was 82%.
  • The average selling price of Intel computer processors is 337.12 Euros per chip.
  • Intel sold around 5,000 processors during the month of November 2019 in Germany.
  • In terms of revenue, Intel's market share in Germany in November 2019 was 23%.
  • The global TAM for computer processors is expected to reach USD 8.9 billion in 2025.
  • The estimated TAM of computer processors in Germany is around 365,856 potential buyers per year (see calculation in the Research Strategy section).


Research Strategy:

To get the number of potential buyers of computer processors in Germany, we initially focused on the professional market by checking for the availability of information detailing the number of IT professionals, business users, and advisors in Germany. We checked for the data from sources like Deutschland and the Federal Ministry of Labor and Social Affairs, as well as news media sites like BBC News Europe and Digital News Report. However, there was no information specific to the professional market where the number of potential buyers can be derived.

While studying AMD and Intel as the example companies that provide computer processors, we found that the market of these companies is included in two segments namely enterprise and consumers and the number of units of processors sold includes both segments as well. Therefore, considering the target markets of these companies and the unavailability of the number of potential buyers in the professional market alone, we broadened our search and focused on the general consumer market.

In November 2019, AMD sold 25,000 units representing 82% of the total number of computer processors sold in Germany at the rate of 178 Euros per chip. Mathematically, 0.82 x A = 25,000 chips x 178 Euros/chip, where A is the total number of processors sold in Germany in November 2019 or the market size of processors in Germany in November 2019.

We get A = 25,000 x 178 Euros / 0.82 = 5,426,829.27 Euros

Considering the sales in November as the proxy for average monthly sales, we get:
Average monthly sales
= A / Average selling price of the processor
= 5,426,829.27 Euros / 178 Euros per chip
=30,487.8 or approximately 30,488 chips

Assuming the buyer and unit purchased ratio as 1:1, we get the monthly number of potential buyers as 30,488. Now, the TAM in terms of the number of potential buyers of computer processors in the German market per year will be 30,488 x 12 months = 365,856.


Part
07
of nine
Part
07

Computer Processor TAM: UK Breakdown

The respective TAMs for computer processors in the UK are summarized as:
  • 1,003,000 for IT professionals
  • 3,289,500 for small business users
  • 834,000 for advisers


IT Pros

  • The estimated amount of employed IT professionals is a little more than one million. This would be an estimate the TAM for IT professionals, since the target is every IT professional.
  • The breakdown of the estimated number of IT jobs in the UK in 2019 are:
  • 202,000 IT specialist managers
  • 59,000 IT project and program managers
  • 132,000 IT architects, analysts, and systems designers
  • 357,000 programmers and software development pros
  • 61,000 web design and development professionals
  • 192,000 IT and telecommunications professionals
  • The total number of professionals is 1,003,000.

Business Users

  • At the start of 2019, there were 5.82 million small-medium businesses (each with 0 to 250 employees) in the UK.
  • Approximately 99.9% of all private sector businesses in the UK are SMEs.
  • Micro-businesses with 0-9 employees make up 96% of all private sector companies in the UK, which is estimated to be around 5.6 million micro-businesses.
  • The estimate of total SME employees in each business category (excluding medium businesses) is as follows:
  • micro-businesses: 9,041,000 employees
  • small businesses: 4,117,000 employees
  • As given, the purchase cycle for the group is around 4 years, and the product refresh cycle for the group is around 4 years as well. Assuming that all micro-business and small-business employee has a PC for work, we can then continue to assume that there are approximately 13,158,000 professional laptop or desktops in the UK that belong to small business employees. Assuming that 100% of all small business employees upgrade every 4 years, we can further divide the four years so that 25% of small business employees buy a new laptop each year. 0.25 x 13,158,000 is equal to 3,289,500.
  • 3,289,500 business users contribute to the TAM for computer processors.

Advisers

  • During 2017, an average of 119,000 people were employed by manufacturers of computer, electronic, and optical products in the UK.
  • Computer programming, consultancy, and related activities have contributed 57.2% of the information and communication industry. In 2016, the information and communication industry employed approximately 1.25 million people. This indicates that an estimated 715,000 employees work in computer programming, consultancy, and related activities.
  • Based on this information, the TAM for advisers could be estimated at 834,000 people.

Research Strategy

The research strategy for IT professional computer processor TAM in the UK was obtained on Statista on IT professional employed. For business users, reports on business employment revealed the numbers of employees in business categories.

For advisers, it was difficult to obtain specific numbers on employment in OEMs, distributors, and resellers. Despite searching for employment numbers, we were not able to find statistics on the hiring or retention of employees in companies such as HP, Inc., Lenovo, and CDM, with a focus on sales or product management. We opted to provide the numbers for employees in the computer and electronic manufacturing industry as well as the computer programming and consulting industry. It is important to note that these categories are vague and encompass more than the employees who do the client to business side of selling.
Part
08
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Part
08

Computer Processor TAM: UK

The Total Addressable/Available Market (TAM) in the UK for computer processors is 1,003,000 IT professionals, plus about 2,608,200 home users.

Total Number of IT Professionals Working in the UK

  • According to Statista, there were just over 1 million professional IT workers in the UK in 2019.
  • A UK government report described the urgent need for more educational facilities to train IT professionals, "[a]s one million people work in IT...", so more and more workers are going to be needed as time goes by.
  • The IT jobs in the UK in 2019 were estimated as follows:
  • 59,000 IT project and program managers
  • 132,000 IT architects, analysts, and systems designers
  • 357,000 programmers and software development pros
  • 61,000 web design and development professionals
  • 192,000 IT and telecommunications professionals
  • These jobs total 1,003,000.

Other UK Computer Owners/Users

  • In 2018, 88 percent of UK households owned a computer.
  • In 2018, the ownership of desktop computers was 28 percent of UK households.
  • In 2018, the estimated number of households in the UK was 27.6 million. If 28 percent own a desktop computer, that would be about 7,728,000 households.
  • Laptop ownership in the UK was 63 percent in 2018. In 2018, the estimated number of households in the UK was 27.6 million. If 63 percent own a laptop, that would be about 17,388,000.
  • In 2017, 46 percent of UK respondents to a Statista survey reported buying a laptop every 3-5 years.
  • If 46 percent of laptop households buy a new laptop every 3 to 5 years, that means that one-third of 46 percent, or 15 percent, buy a new laptop in the third, fourth, or fifth year of ownership. Only 63 percent of UK households have laptop computers, about 17,388,000. So 15 percent of owners buy a new laptop in the third, fourth, or fifth year of ownership, which means about .15 x 17,388,000 or 2,608,200 buy a new laptop every year. That adds another 2,608,200 potential buyers of computer processors could be added to the TAM.

Estimated TAM for Computer Processors in the UK

  • Based on the estimated number of IT jobs in the UK, the estimated TAM for computer processors is just over 1 million, plus 2,608,200 home users.

Research Strategy

We searched first for the total number of IT professionals in the UK, and found a set of data of IT jobs that totaled 1,003,000. These professionals would be a definite part of the UK market for computer processors. We searched for information on how often IT professionals buy new computer processors, but did not find any figures for that. Next, we searched for the number of UK households that have computers. We found that 88 percent of UK households reported owning a computer in 2018. Of those owning a computer, 28 percent owned a desktop and 63 percent owned a laptop. There was undoubtedly some overlap, with some households owning more than one device. We found a statistic showing that 46 percent of the laptop owners replaced their device every three to five years. This means that about 2,608,200 laptop owners per year will replace their device. This adds to the TAM for computer processors.

Our calculations used the following logic: If 46 percent of laptop owners buy a new laptop every 3 to 5 years, that means that one-third of 46 percent, or 15 percent, buy a new laptop in the third, fourth, or fifth year of ownership. Every year is someone's third, fourth, or fifth year of ownership. Only 63 percent of UK households have laptop computers, about 17,388,000. So 15 percent of 17,388,000 households buy a new laptop in the third, fourth, or fifth year of ownership, which means about .15 x 17,388,000 or 2,608,200 households buy a new laptop every year. That adds another 2,608,200 potential buyers of computer processors could be added to the TAM.

We were unable to find figures for the number of sales of desktop computers annually in the UK. If the number of households that bought desktop computers each year could be located, then that number could be added to the TAM.
Part
09
of nine
Part
09

Computer Processor TAM: US

After an exhaustive search through credible sources, it appears that there is not sufficient information in the public domain to directly determine the TAM of computer processors in the professional market in the United States. Nevertheless, the approximated TAM for computer processors is around 189 million users.

USEFUL FINDINGS

  • According to the U.S. Census Bureau, the number of IT workers (all forms of I.T., including software, information research, system applications, etc.) stood at 4.6 million in 2016.
  • Statista, however, pegged the number of computer system design and related IT service jobs in the U.S. at 2.21 million and an information sector total of approximately 2.8 million in 2018.
  • Also, according to Statista, as of February 2020, 74% of American adults own computers (desktop/laptop), while the US Census Bureau revealed in a 2017 report that as of 2015, 78% of all American households own either a desktop or laptop computer and 75% own a handheld computing device.
  • Data was also found on the shipments of PC units in the US between Q1 2013 and Q4 2019. However, only the data for Q4 2019 was available courtesy of paywall restrictions. Approximately 15.7 million units were shipped in Q4 2019.
  • A Forbes article states that the U.S. accounted for 20% and 21% of Intel and AMD's global revenue in 2018.
  • Regarding mobile processors, Fortunly, a market analysis site, revealed that 94% of small businesses in the US used smartphones to conduct their business.
  • An article from IBIS World that was published in December 2019 focused trends in the computer industry and computer stores. However, it is behind a paywall, so no decisive information could be gleaned from it. Nonetheless, it may be relevant to the research request.

Speculated TAM Based on Research Findings

  • Using the population of IT professionals in the U.S. as a metric, the TAM for computer processors is approximated at 3.7 million users ((4.6 million + 2.8 million)/2), which is an average of the number of IT professionals reported by the US Census Bureau and Statista.
  • Using the general consumer market as the measure, the TAM for computer processors is approximated at 189 million users, which is 74% of the American adult population according to World Population Review.

Research Strategy

After an extensive search, we were unable to directly estimate the TAM of computer processors in the US among the users specified in the research criteria using the information found in the public domain. We attempted to triangulate this figure using information from market research, reviews, statistics, and census reports but could only come up with an estimate based on relatively dated findings. Thus, we decided to expand our focus to the general consumer market as suggested in the brief and list any findings we believe may be of use.

Our initial attempt took us to Intel and AMD's websites to see if any statistics on the number of units sold in the US within the past five years was available, as a way to form a picture of the number of PC users/potential users. With no success in that regard, we then turned our efforts towards visiting the websites of the top computer manufacturers in the US, namely Lenovo, HP, Dell, and Apple, to see whether we could derive any information on the number of units each company sold, seeing as their devices are the major carriers of computer processors.

The data found concerned revenue generated and total units sold globally, rather than locally. The results were the same when we searched reseller and advisor websites such as CMD, Synnex, Ingram Micro, Ebuyer, and Staples. It was not until we expanded our search to include information relating to the sales of computers in the US in general that we found the research report by IBIS World. However, most of it was behind a paywall.

Our focus then shifted to gathering the population of IT professionals and businesses with IT departments in the US. Our search led us to reports from the US Census Bureau and Statista. We found no information on the purchasing habits of business owners with respect to computers. Our attempts in that direction led us to the statistics listed by Fortunly.
Sources
Sources

From Part 06
Quotes
  • "According to the report, the global microprocessor market was around USD 7,730 million in 2018 and is expected to reach approximately USD 8,894 million by 2025, at a CAGR of around 2.01% between 2019 and 2025."
Quotes
  • "In terms of total revenue, AMD processors accounted for 77% of all processors sold due to a lower ASP (average selling price) than their Intel counterparts while Intel clocked in at 23%. When speaking in terms of the total number of processors sold, however, AMD clocked in at 82% representing more than 25000 processors sold during the month of November while Intel CPUs shipped in an average quantity of ~5000."
Quotes
  • "At present, AMD is standing strong with control over 69% of the German CPU market while Intel has slumped down to 32% from a mighty 60% in March last year."
Quotes
  • "The latest figures for market shares at MindFactory.de have AMD selling the lion's share of desktop PC processors, furthermore it is now a better revenue generator for the retailer."
Quotes
  • "Enterprise, Embedded and Semi-Custom segment revenue increased 3% in 2018, driven largely by the ongoing adoption of our EPYC processors across enterprise, cloud and HPC customers"
From Part 08
Quotes
  • " In 2018, there were 338 thousand programmers and software development professionals in employment in the United Kingdom. "
  • " there are almost 198 thousand support roles in the software and services sector. These are broken down further by the occupation itself. "
  • "There have been over 100 thousand professional employees outside of the creative industries in terms of software development. One of the most well known software markets is the gaming software market. "
  • "In 2018, there were 140 thousand IT business analysts, architects and systems designers in employment in the United Kingdom. "
  • "These four categories total 776,000 workers."
Quotes
  • "This statistic shows the total number of employed engineering professionals in the United Kingdom (UK) from April 2018 to March 2019, by occupation. In this period there were approximately 357 thousand programmers and software development professionals employed in the United Kingdom. This was more than those employed as web design and development professionals, which amounted to roughly 61 thousand employees. "
  • "202,000 IT specialist managers 59,000 IT project and programme managers 132,000 IT architects, analysts, and systems designers 357,000 programmers and software development pros 61,000 web design and development professionals 192,000 IT and telecommunications professionals Total: 1,003,000 "
Quotes
  • "As one million people work in IT, the government has recently published a piece of research on the subject examining the demand for digital skills. In partnership with Burning Glass, the Department for Digital, Culture, Media and Sport (DCMS) produced a report on No Longer Optional: Employer Demand for Digital Skills (June 2019)."
Quotes
  • " The share of United Kingdom households that own a home computer reached a plateau of 88 percent, starting in 2015/16. "
  • " In 2010 the majority of households still reported owning a desktop PC or iMac computer, with 52 percent of people owning such a device. By 2018, this rate fell to just 28 percent. Laptops, conversely, have been on the rise, with the penetration rate increasing from 47 percent in 2009, to 63 percent in 2018. "
  • "According to the most recent figures from the United Kingdom (UK) Office for National Statistics (ONS), the sales value of laptops, notebooks and palm-top organizers reached 58.79 billion British pounds in 2017. In that same year, 46 percent of respondents to a Statista survey reported buying a laptop every 3-5 years. "
  • "The share of United Kingdom households that own a desktop computer or iMac fell considerably from 2009 to 2019. In 2019, just 24 percent of households in the United Kingdom reported owning such a device, down from 56 percent in 2009. "
Quotes
  • "As of April 2019, more than 48 million UK residents used a computer to reach the internet form home in the last three months."
Quotes
  • "Personal computers and laptops had the sharpest downward trend in ownership, internet usage and importance over the past three years. The majority of online activities that were typical for the PC in the past have now been replaced or supplemented by the smartphone."
  • "56% of those who own both a home computer and a smartphone prefer the computer to play games, while 71% use their smartphone."
  • "2018 is the first year where we’ve seen people actually abandon the PC for specific activities, with these devices drastically falling behind smartphones and tablets for online behaviors of those who own all three devices."
  • "Europe has remained the only region where PCs and laptops are as prominent as smartphones to access the internet."
  • "The games console market is in a steady decline, with only 1 in 5 owning a game console in 2018 compared to 1 in 3 in 2015. This can be attributed to mobile gaming, which is cheaper and more accessible nowadays."
  • "22% of the internet population used a console to play games in 2018 – 65% chose their smartphone."
  • "Even when multi-ownership is taken into account, games consoles are less popular than smartphones today. 69% of online consumers who own both devices play games on consoles compared to 74% who use mobile devices. Just two years ago 80% of users preferred games consoles over mobiles."
  • "Findings based on a survey of 87,843 Smartphone, PC/laptop, and tablet owners aged 16 to 64."
Quotes
  • "In the first and second quarters of 2019, 193,000 units of computers and telecommunication equipment were sold in the UK."
Quotes
  • "In 2018, there were 27.6 million households, an increase of 350,000 on the previous year and 1.7 million since 2008."