Consumer Time on Amazon.com
Although an exact number was not published, I was able to triangulate that the average Amazon customer spends between an estimated 2,077.57 – 2,559.93 minutes shopping, each year, on Amazon.com. Amazon Prime members spend on average 80% more time, than non-Prime members on all online shopping sites. During the time spent on Amazon, the average Amazon member spent $700, whereas the average Prime member spent $1300 last year. Below you will find a deep dive of my findings.
In my research, I was able to locate two different sources that stated the time customers spent each day on Amazon. Alexa stated that the average customer spent 7 minutes and 47 seconds on Amazon and SimilarWeb stated that the average customer spent 6 minutes and 19 seconds. I was also able to locate that Amzon Prime members spent on average 80% more time shopping online, in general, that non-Prime members.
6 minutes and 19 seconds= 6.3167 minutes (19/60=.3167)
6.3167 minutes x 365 days in a year= 2305.59 minutes each year
7 minutes and 47 seconds = 7.7833 minutes (47/69=.7833)
7.7833 minutes x 365 days in a year= 2,840.90 minutes each year
From this we can conclude that the average timee spent on Amazon is between 2305.59 – 2,840.90 minutes each year. According to SimilarWeb, 84.42% of this was spent on Amazon, 5.69% on SmileAmazon (also a shopping site), 2.68% on AWS Amazon, 2.32% on SellerCentral Amazon and 0.79% on Music Amazon.
(These findings were not published on Alexa.)
Next, I added 84.42% + 5.69%= 90.11%
90.11% (2305.59 – 2,840.90 minutes each year) = 2,077.57 – 2,559.93 minutes shopping each year.
During the time spent on Amazon the average Amazon member spent $700, whereas the average Prime member spent $1300 last year.
According to Alexa, 68.5% of shoppers were from the United States, 4.1% from China and 3.1% from Japan and according to SimilarWeb, 70.14% of shoppers were from the United States, 1.92% from India and 1.86% from the United Kingdom.
To wrap things up, I have estimated that average amazon customer spends between 2,077.57 – 2,559.93 minutes shopping each year on the Amazon site. I hope that you find this useful!