• Over 7000 prime eligible products are offered on Amazon Germany.
• Prime members enjoy the following benefits: free games, a free Twitch channel subscription, premium access (30 minute early access to all flash offers), free unlimited photo storage, free music streaming with Prime Music, free movie and TV show streaming with Amazon Video, free premium shipping on all Amazon Prime products, and free ebooks with Amazon prime reading.
• The monthly and annual cost of an Amazon prime membership in Germany is 7.99 euros and 69 euros respectively.
• Major competitors to Amazon in Germany in the ecommerce industry are Otto and Zalando. 
• Amazon, Otto and Zalando dominate the online retail industry in Germany, occupying a 44% market share from the local industry. (source 5)
• With sales of 2.7 billion euros in 2017, Otto is the second largest ecommerce company in Germany.
• Zalando is a German ecommerce company based in Berlin that offers clothing, shoes, sportswear and equipment, accessories. At the end of 2017, Zalando recorded 22.2 million active customers.

Research Strategy:

SUMMARY

• Amazon Prime costs Rs. 129/ month ($1.86/ month) or Rs. 999/year ($14.39/month) in India.
• Amazon Prime customers get free access to Prime Video, Prime Music, and Prime Reading.
• There are 25 million Amazon Prime products sold in India (out of a total of 140 million products sold on Amazon India).
• Amazon Prime customers get guaranteed free 1-day, 2-day, and standard delivery options on Amazon Prime products.
• Amazon Prime customers also get exclusive access to top deals/discount offers and coupons.
• Amazon's main competitors are Flipkart and PayTM Mall.

RESEARCH STRATEGY

SUMMARY

• In an article published by CNET, Amazon Prime is currently selling over 20 million products in Mexico as well as video streaming services.

• In Mexico, Amazon Prime costs MXN 99.00/month OR MXN 899.00/year ($5.18/month OR $47.03/month)

• Amazon Prime has Free Trial offer to new users for the first 30 days.

• Amazon Prime customers are guaranteed free one-day and two-day delivery on eligible items to more than 30 cities.

• Amazon Prime customers also have exclusive free shipping on shipments from the United States.

• Amazon Prime’s customers in Mexico have free access to Prime videos, Prime music, and more online services.

• Amazon Mexico’s three top competitors are Mercadolibre, Coppel, and Walmart.

RESEARCH STRATEGY

Amazon Prime benefits

•  Free shipping 
•  Free same day delivery 
•  Access to Prime Now 
•  Access to Prime Video 
•  Unlimited access to Prime Music 
•  Unlimited access to Kindle books, manga and magazines 
•  Unlimited storage of photos 
•  Access to Twitch Prime 

Amazon Prime costs

•  ¥500/month 
•  ¥4,900/per year 
•  ¥250/month for students  
•  ¥2,450/year for students 
•  6 month free trial available for students plan 

Number of Amazon Prime Users

•  100 million+

Amazon competitors in Japan

• Rakuten (€7.5 billion)
• Yahoo! Japan Shopping (€491 million)
• Kakaku (€371.5 million in revenue generated)

Amazon competitors selection methodology

Amazon Prime UK benefits

•  Free one day delivery 
•  Access to Amazon Instant Video  
•  Access to Prime Live Events  
•  Access to Twitch Prime  
•  Unlimited online digital photo storage  
•  Exclusive access to Prime Music  
•  30 minute limited access to special offers  
•  Access to Amazon Restaurants  
•  Access to Kindle Lending Library  
•  Shopping discounts for Prime Day  
•  Access to Amazon Pantry  
•  Discounts on video games  
•  Access to Amazon Fresh  
•  Ability to share Prime benefits  
•  Access to Kindle Lending Library

Amazon Prime UK costs

•  £79 per year
•  £7.99 per month  
•  £39 per year for students with 30 days free trial  

Number of Amazon Prime Products in UK

• Over 100 million items.

Amazon UK competitors

• Tesco (12.5%)
• Sainsbury (6.8%)
• Asda (6.6% of the total UK retail spend)

Amazon UK competitors Selection methodology

Number of Amazon Prime products in market

• There are millions of Prime-eligible products available on Amazon.com.au out of the 80 million products sold across 23 shopping categories on the website. Amazon did not disclose the exact number of Prime-eligible products.
• Below are the estimates per category of Prime-eligible products on Amazon.com.au:

Amazon Prime benefits in Australia

• Cost: AU$6.99/month or AU$59/year 
• Benefits include:
• "Free Delivery on millions of items"
• "Exclusive access to Prime Originals"
•  Free games on Twitch Prime
• "Access to 2 million songs ad-free" on Prime Music
• Prime Reading

Competitors

• 1. EBay.com.au — eBay Australia is the most visited online marketplace in the country, with 76.41 million visits, 9 minutes and 27 seconds average visit duration, and 9.27 pages per visit.
• 2. Catch.com.au — With a catalog comprising around 1.2 million products from more than 1,000 domestic and international sellers, this online marketplace has 5.89 million visits, 6 minutes and 29 seconds average visit duration, and 9.34 pages per visit.
• For comparison, Amazon.com.au has 16.34 million visits, 7 minutes and 50 seconds average visit duration, and 7.50 pages per visit.

Research Strategy:

Benefits of AMAZON PRIME

•  Free Two Day Shipping on All Eligible items: Here, the item is shipped in two days and if the item is out of stock or unavailable, it is then shipped two days after it gets back in stock. Orders over $1,300 may require a signature.
•  Prime Early Access: This is a 30-minute early access to purchase lightning deals that are available on the Canadian market website viz Amazon.ca.
•  Twitch Prime: Here, Twitch users who link their Amazon Prime account, benefits by getting a free Twitch channel subscription every 30 days and also there is exclusive access to free game content.
•  Prime Video: There is an unlimited streaming of movies and TV episodes for paid or free trial members.
•  Prime Music: Members in Canada get to enjoy ad-free and on-demand access to curated playlists and stations.
• Amazon Photos: Canadian members can secure all their photos in an unlimited storage under Amazon photos.
• Free Standard Shipping, Discounted One-Day Shipping, Same-Day Shipping, and No Minimum Purchase are some of the shipping benefits.

COMPETITORS of amazon

Alibaba

•  Alibaba is one of the top e-commerce companies whose services are based on technology that primarily focuses on many products across various categories.
• The available products on Alibaba range from electronics, clothing, home, garden, machinery, and many other goods.
• Alibaba is considered to be one of the top Amazon Competitors due to their core commerce and usage of technology like cloud computing and digital media in the business.

Walmart

• A major competitor for Amazon, Walmart Online is just like the Walmart store that provides a wide range of supreme quality products.

Otto

• Otto provides products in categories like fashion, sports, electronics, and home & living.
• It is estimated that Otto has generated around 80% of their revenues through their e-commerce.
• Due to their partnership with other brands and their excellent services, Otto is considered as one of the top Amazon competitors.

AMAZON PRIME PRODUCTS

Triangulation

•  Prime Delivery = Over 100 million items
•  Prime Music = Over 1 million songs
•  Prime Videos = Over 500,000 selected videos
•  Prime TV Shows = Over 50,000 TV shows
•  Total Amazon Prime Products in the Canadian market = 102,000,000 approximately

your Research team applied the following Strategy: