Amazon Prime Benefits: Germany
There are over 7000 prime eligible products offered on Amazon Germany. The major competitors to Amazon in Germany's online retail industry are Otto and Zalando. All the information has been included in the attached spreadsheet.
- Over 7000 prime eligible products are offered on Amazon Germany.
- Prime members enjoy the following benefits: free games, a free Twitch channel subscription, premium access (30 minute early access to all flash offers), free unlimited photo storage, free music streaming with Prime Music, free movie and TV show streaming with Amazon Video, free premium shipping on all Amazon Prime products, and free ebooks with Amazon prime reading.
- The monthly and annual cost of an Amazon prime membership in Germany is 7.99 euros and 69 euros respectively.
- Major competitors to Amazon in Germany in the ecommerce industry are Otto and Zalando.
- Amazon, Otto and Zalando dominate the online retail industry in Germany, occupying a 44% market share from the local industry. (source 5)
- With sales of 2.7 billion euros in 2017, Otto is the second largest ecommerce company in Germany.
- Zalando is a German ecommerce company based in Berlin that offers clothing, shoes, sportswear and equipment, accessories. At the end of 2017, Zalando recorded 22.2 million active customers.
In determining the Amazon PRIME products offered in Germany, we consulted the Amazon website for Germany. Through the website, we were able to filter amazon prime product only offered on the website, which gave us over 7000 results. We were also able to determine the Amazon Prime benefits and the cost to Amazon prime members in the country.
We also consulted industry reports on the German eCommerce to determine Amazon's competitors in the German ecommerce marketplace. Otto and Zalando are online retail companies that sell similar products to Amazon. Otto offers clothing, furniture, kitchenware, toys, house items, and electronics. Zalando offers mostly fashion brands. In addition, Zalando and Otto have a large customer base which gives them a competitive edge in the online retail industry in Germany. All of these factors make Otto and Zalando Amazon's direct competitors in the ecommerce market in Germany.