Alton Brown Non-Chef Competitors-Part 1
Three of Alton Brown's competitors include Dr. Michael Mosely in the U.K., Michael Pollan in the U.S., and Adam Richman in the U.S.
Competitor 1: Dr. Michael Mosely
- Dr. Michael Mosely is a journalist, TV presenter, and physician based in the U.K. While he is known for a number of science-related television shows, he has become especially well-known for his work in food science and nutrition. Notably, he was the presenter for the PBS show Food: Deliscious Science.
- According to SE Ranking Research, Michael Mosely's website receives about 1,200 site visits a month. He has 97,300 followers on Twitter. He promotes his tours on his website.
Competitor 2: Michael Pollan
- Michael Pollan is a journalist and author based in the U.S. He has written a number of books on topics related to food, food cultivation, and food science, including The Botany of Desire, The Omnivore's Dilemma, In Defense of Food, Food Rules, and Cooked. He also was the host of Cooked, a recent Netflix special about the science of food and food culture.
- According to SEM Rush, Michael Pollan had over 98,000 website visitors in November 2019. He has 70,600 followers on Instagram, 554,000 followers on Twitter, and 215,000 followers on Facebook. He promotes his tours on his website and on social media.
Competitor 3: Adam Richman
- Adam Richman is a TV show host and foodie famous for his various food-related shows, including Man v. Food, Man Finds Food, Amazing Eats, Adam Richman's Best Sandwich in America, Food Fighters, Secret Eats with Adam Richman, and BBQ Champ. He will be partnering with Facebook this year to create a new food show for Facebook's Watch platform.
- According to SEM Rush, Adam Richman had 1,400 visits to his website in November 2019. He has 624,000 followers on Twitter and 242,000 on Instagram. He promotes tours on his website and on twitter.
While the competitors listed above occasionally cook or describe cooking in their content, the research team determined that none of them were chefs. None of the above competitors became famous for their cooking skills, their content does not feature their own cooking to a great extent, and they do not describe themselves as chefs in their personal bios or on their respective websites.
Each of them were deemed to have content similar to Alton Brown's. They have all been featured on film or television for food-related topics. Each of them have produced content with elements of food science and they try to provide more understanding about the nature and origins of food to their audiences. Finally, each of them includes an element of humor in their work. For these reasons, these competitors were deemed to produce content similar to Brown's.