Alcoholic Seltzer Beverages Seasonal Use

Part
01
of one
Part
01

Main Usage Occasions for Alcoholic Seltzer Severages

People in the United States drink alcoholic seltzer beverages the most during summer. Some environments where people drink alcoholic seltzer beverages include parties, bars, cocktails, etc. Alcoholic seltzer beverage consumption is most prevalent in places like Massachusetts, Rhode Island, and Connecticut. Some insights into when and where people in the US drink alcoholic seltzer beverages the most are as follows:

1. ALCOHOLIC SELTZER IN SUMMER

  • In the past few years, several alcoholic seltzer beverages (hard seltzer) such as boozy LaCroix, Summer Shandy, have grown from less known drinks into popular drinks for the summer.
  • Google Trends reveals that interest in alcoholic seltzer is at the highest by summer across the United States.
  • Alcoholic seltzer which market makes up about 2% market share of the beer market is taking over the summer.

2. ALCOHOLIC SELTZER IN WINTER

  • The sales of hard seltzer, which was seasonal in the past years, has seen significant growth this winter.
  • Alcoholic (hard) seltzer is becoming more popular in winter as a result of its identity with health and wellness.

3. ALCOHOLIC SELTZER IN PARTIES

  • According to Refinery29, Enter, a spiked seltzer bubbly drink has taken over summer parties within the past year and is known to be a lighter, healthier alcoholic drink when compared to regular alcohol/beer.
  • College kids are now ditching beer for hard seltzer at college parties.

4. ALCOHOLIC SELTZER AT THE BAR

  • According to the expert analysis, whether behind the bar or the store counter, several people are drinking hard seltzers instead of beer, wine or other alcoholic beverages,
  • The rising demand for hard seltzers has motivated bars like O’Malley’s to introduce alcoholic beverages into their bar menu.

5. ALCOHOLIC SELTZER CONSUMPTION AT BEACH AND PICNICS

  • Forbes reveals that portable and gluten-free alcoholic seltzer is an option for those "who want something to drink at the beach or a picnic, but eschew gluten." Spiked seltzer available in bottles and cans is naturally gluten-free and used at the beach or picnics.
  • As Americans approach the "beach-and-impromptu-barbecue season," there's a new beverage poised to displace the rose, and it is hard seltzer.

6. ALCOHOLIC SELTZER FOR COCKTAIL PARTIES

  • Increased sales of hard seltzer, a transportable drink that serves as a cocktail alternative that is much lower in calories when compared to beer is due to a significant trend, which is it's pro-health and wellness properties.
  • "Spiked seltzers are portable and play well in cocktails."
  • Spiked seltzers are used to give cocktails a twist. Adding spiked seltzers to an elaborate cocktail gives a whole other dimension of flavor. Appealing flavors such as Lemon Yuzu from Truly Spiked and Sparkling have amped up the "interest for cocktails."
  • According to Best Products, (screenshot available here) Nauti Seltzer (a hard seltzer) is popular among preppy people known to like to partying too.

7. ALCOHOLIC SELTZER CONSUMPTION IN CINCINNATI, CONNECTICUT AND RHODE ISLAND

  • The high demand for hard seltzers has motivated bars like "O’Malley’s in the Alley in Cincinnati" to introduce alcoholic beverages into their offers.
  • Wachusett president (Christian McMahan) reveals that the sales volume of hard (alcoholic) seltzer has gone up by 75%. Places like Massachusetts, Rhode Island, and Connecticut, have witnessed about 75% sales volume increase as sampling continues, and people go in search for variety.

8. ALCOHOLIC SELTZER SUBREGIONAL TREND BASED ON WEB ANALYTICS

  • According to Google Trends and analytics (screenshot available here), the sub-regions with the highest interest in alcoholic seltzer across the United States include Wisconsin, Massachusetts, Minnesota, New Jersey, and Pennsylvania.
  • People interested in alcoholic seltzer across the various regions of the United States recently researched the internet for spiked seltzer (40%), and alcoholic seltzer water (40%).
Sources
Sources

Quotes
  • "At least, that’s what many inside the industry believe. Over the course of just a few years, boozy LaCroix has grown from something you didn’t know existed to the drink of the summer. Sales grew 165.7% in 2018, according to Nielsen, and pretty much everyone has taken notice."
  • "Even Leinie’s Summer Shandy, following a record 2017, saw a decline in case volume of 17.5% last year, according to data from market research firm Nielsen. But hard seltzer… well, hard seltzer is going to be different."
Quotes
  • "The sales cycle for hard seltzer was originally seasonal and in the last year or so, it’s had tremendous growth over the winter.” She attributes this year-round growth to hard seltzer being a transportable cocktail alternative that’s so much lower in calories than beer. “It’s hitting on a major trend, which is health and wellness"
  • "All told, the alcoholic seltzer market makes up a 2% share of the beer market. That might not sound like much, “but the interesting part of this is how incredibly it’s growing,” says Macquarie Research’s Caroline Levy. (Macquarie Group Limited and its affiliates owns 1% or more of the equity securities of Boston Beer, the owner of Truly."
Quotes
  • "Enter, spiked seltzer, the bubbly drink that's taken over summer parties in the past year, and is seen as a lighter, healthier alcoholic drink."
Quotes
  • "According to the experts behind the bar or behind the store counter, many people are drinking hard seltzers as an alternative to beer, wine and other alcoholic beverages -- especially vodka soda. The high demand drove bars like O’Malley’s in the Alley in Cincinnati to begin offering the alcoholic beverage."
Quotes
  • "Nauti Seltzer reminds us that preppy people like to party, too!"
Quotes
  • "As Cait returns back to school for the spring semester, she’s already scheduled her first house party with her roommates. The theme: “Party Like It’s 2009.” While she might be dressed like Megan Fox and dancing to “Boom Boom Pow” by the Black Eyed Peas, Cait definitely won’t be beer-bonging Four Loko. She’s finally got her roommates on her side, too: “For the past few weeks we’ve only beer-bonged Truly, no beer at all.”"
  • "An undergraduate at the University of Illinois, Cait knows her way around a college party. But unlike her friends who get drunk on Natty Light or Keystone, Conway sticks exclusively to hard seltzers, even when using a beer bong."