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Part
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Logos Part 1 of 2
Brands in the alcoholic ready-to-drink market are Malibu and Jim Beam; Budweiser and Kahlua are brands in the alcohol experience marketplace; Saucey and Drizzly are alcohol delivery apps, and Distilled Spirit Council and Texas Alcoholic Beverage Commission are brands in the alcohol-related communities category. Each of the brands is well-known in the US. The logos of each of these brands have been provided in slides 1-2 of the attached presentation.
A. ALCOHOLIC READY-TO-DRINK MARKET
#1: MALIBU:
WHAT IT OFFERS:
- Malibu offers beverages ready-to-drink.
- The alcoholic base liquor is rum and is combined with different flavors like Piña Colada.
- The product sold in cans for the comfort of the customer.
HOW IT FITS THE CATEGORY:
- The Malibu brand is well-known in the US and globally.
- It offers different alcoholic ready-to-drink beverages like Piña Colada and Passion Fruit.
#2: JIM BEAM:
WHAT IT OFFERS:
- Jim Beam offers whiskey mixed with cola in one of its RTD alcoholic beverages.
- The product come in cans.
HOW IT FITS THE CATEGORY:
- Jim Beam is a North American brand, well-known in the US, and offers a variety of RTD alcoholic beverages.
B. ALCOHOL EXPERIENCE MARKETPLACE:
#1: BUDWEISER:
WHAT IT OFFERS:
- Budweiser is specialized in beer.
- In its Made in America music festival in Philadelphia, the brand prepared an exclusive beer for the occasion, offering the beer in custom BMIA Philly cups, straight from a tank, where the beer just had been finished and ready-to-drink.
HOW IT FITS THE CATEGORY:
- Budweiser, one of the most popular beer brands in the US, provided specially prepared beer to enhance the musical experience at the festival.
#2: KAHLUA:
WHAT IT OFFERS:
- Kahlua offers rum with a coffee flavor.
- It organizes Cult Film Nights through which it introduces its rum to consumers including cocktails like Kahlua Expresso Martini and the Black Russian.
HOW IT FITS THE CATEGORY:
- Kahlua is a Mexican brand but has an enormous presence in more than 120 countries, including the US.
- The beverages it offers its guests at its cult film nights help position the brand as a classic companion to classic films.
C. ALCOHOL DELIVERY APPS:
#1: SAUCEY:
WHAT IT OFFERS:
- Saucey is an app for alcohol delivery in the US, which specializes in liquors of the major brands in the US like Johnnie Walker and beer brands like Budweiser.
HOW IT FITS THE CATEGORY:
- Saucey is well-known in the US. It delivers a lot of liquor and beer brands in many US cities. In the Apple Store, the app has a score of 4.9 out of 5, and a total of 16,600 ratings.
#2: DRIZZLY:
WHAT IT OFFERS:
- Drizzly is an app that specializes in alcohol delivery in the US, serving more than 100 cities in the US, including Kentucky, Oregon, and Colorado. It delivers beer, wine, and liquors.
HOW IT FITS THE CATEGORY:
- The Drizzly app is well-known in the US, with a score of 4.9 in the Apple Store and 23,500 ratings, delivering alcoholic beverages every day.
D. ALCOHOL-RELATED COMMUNITIES:
#1: DISTILLED SPIRITS COUNCIL
WHAT IT OFFERS:
- Distilled Spirit Council is a group of previously independent people belonging to three organizations: the Bourbon Institute, the Distilled Spirits Institute, and the Licensed Beverage Industries, Inc.
- They merged in 1973 to form the Distilled Spirits Council and currently function as the national trade association for the top US producers and marketers of distilled spirits products.
HOW IT FITS THE CATEGORY:
- Distilled Spirit Council is a well-known American organization with a theme directly related to alcohol. It is a big organization with 22 executive staff members.
#2: TEXAS ALCOHOLIC BEVERAGE COMMISSION
WHAT IT OFFERS:
- The organization is in charge of all matters related to alcoholic beverages in Texas, US such as the permit to sell or purchase alcohol, and the hours of service and consumption of alcohol.
HOW IT FITS THE CATEGORY:
- It is an American organization that is well-known by people of Texas.