Airline Website Competitive Research

Part
01
of two
Part
01

Airline Website Competitive Research - American, Alaska, Allegiant, Delta, Frontier, KLM

Based on the findings, all 6 of the airlines (American, Alaska, Allegiant, Delta, Frontier, KLM) have mobile-dedicated websites. It was found that both Alaska Airlines and KLM (Royal Dutch) Airlines has responsive web designs while American Airlines has an adaptive design. These findings, as well as screenshots of the mobile and desktop web pages of the airlines have been provided in the attached spreadsheet.

methodology

All findings on whether the airline has a responsive/adaptive or separate mobile website was based on credible sources as opposed to visual inspection in order to ensure accuracy. In addition, all mobile screenshots attached have been directly taken from a mobile device rather than from public sources.

Since separate websites for mobile is generally known as mobile-dedicated websites, this term was used in this research.

findings

-American Airlines has an adaptive web design. It also has a mobile-dedicated website.
-Alaska Airlines has a responsive web design and a mobile-dedicated website.
-Allegiant Air has a mobile-dedicated website.
-Delta Airlines has a mobile-dedicated website.
-Frontier Airlines has a mobile-dedicated website.
-KLM (Royal Dutch) Airlines has a responsive web design and a mobile-dedicated website.

conclusion

A summary of the above findings and screenshots of the websites have been provided in the attached spreadsheet.
Part
02
of two
Part
02

Airline Website Competitive Research - Hawaiian, JetBlue, Southwest, Spirit, United, Virgin America

Desktop and mobile screenshots for Hawaiian Air, JetBlue, Southwest, Spirit Airlines, United Airlines, and Virgin America, along with information regarding whether the websites are reactive or mobile-dedicated are included in this document. Below you will also find an overview of our findings.

Findings

JetBlue and United Airlines have adaptive websites. This was verified by doing a visual inspection of their websites on both desktop and mobile browsers. In both cases, the layout of the site was much different on a desktop than it was on a mobile device, which leads us to believe they have a separate layout design just for mobile browsers. Hawaiian Air, Southwest, Spirit Airlines, and Virgin America have responsive websites. Through a visual inspection, we determined that the websites, while responding appropriately in format when viewed on a mobile device versus a desktop, were the same or very similar in design.

JetBlue, Southwest, and United Airlines have dedicated mobile sites. We verified this by going to the website in a mobile browser and performing a visual inspection, ensuring that the URL said either "m." or "mobile" before the website name, which means it's dedicated for mobile viewing. Hawaiian Air, Spirit Airlines, and Virgin America do have responsive mobile sites that format themselves to mobile, but they are not dedicated as they have the same web address as the desktop version without any indication of mobile dedication in the URL.

CONCLUSION

To wrap up, screenshots of each airline's homepage on desktop and mobile browsers can be found in this document.
Sources
Sources