Airline Website Competitive Research - American, Alaska, Allegiant, Delta, Frontier, KLM
Based on the findings, all 6 of the airlines (American, Alaska, Allegiant, Delta, Frontier, KLM) have mobile-dedicated websites. It was found that both Alaska Airlines and KLM (Royal Dutch) Airlines has responsive web designs while American Airlines has an adaptive design. These findings, as well as screenshots of the mobile and desktop web pages of the airlines have been provided in the attached spreadsheet.
All findings on whether the airline has a responsive/adaptive or separate mobile website was based on credible sources as opposed to visual inspection in order to ensure accuracy. In addition, all mobile screenshots attached have been directly taken from a mobile device rather than from public sources.
Since separate websites for mobile is generally known as mobile-dedicated websites, this term was used in this research.
-Allegiant Air has a mobile-dedicated website.
-Delta Airlines has a mobile-dedicated website.
-Frontier Airlines has a mobile-dedicated website.
A summary of the above findings and screenshots of the websites have been provided in the attached spreadsheet.