Part
01
of eight
Part
01
Brazil Agribusinesses Market Size: Apples
After an extensive search, we couldn't find any data for the total number and breakdown of apple growers in Brazil. However, we discovered that there are 4,550 apple growers in Brazil who produced 1.1 million metric tons of apples in 2018. We have inserted the number of apple growers in row 6 of the attached spreadsheet and for the information we couldn't find we inserted NA (not available) in the respective columns.
MARKET SIZE IN TERMS OF NUMBER OF GROWERS
- There were 4,550 apple growers in Brazil in 2017.
- Brazilian Association of Apple Producers (ABPM), which represents 90% of the total Brazilian production of apples, noted that most of the growers in Brazil are small-scale. However, commercial units, though few in number, still account for 40% of the production.
- According to ABPM, the following are the best producers and exporters of apple in Brazil: Agroban Agroindustrial, Agropecuária Schio Ltda, Agropel Agroindustrial Perazzoli Ltda, Agrospe Agro Industrial São Pedro de Vacaria, Castel Frutas Comercial, Bortolon Agrocomercial Eireli, Fischer S/A Agroindústria, Fruticultura Malke, Frutini - Fruticultura Aliprandini, Pomagri Frutas, and Rasip Alimentos.
OTHER HELPFUL FINDINGS
- Brazil produced 1.1 million tons of apple in 2018. This is the normal annual production level of apple in the country.
- In terms of value, the market size of the apple industry in Brazil is worth $384.3 million (R$ 1.6 billion).
- In terms of geographic breakdown, Santa Catarina is the largest apple producing state in the country with 575,700 tons of apple produced in 2018. Sao Joaquim region, part of the state of Santa Catarina, is responsible for 35% of the national apple planting with 2,400 fruit growers on 12,000 hectares planted.
Research Strategy:
The research team commenced our search by looking for statistics from government websites such as Brazil's Department of Agriculture and Supply. However, we couldn't find any data for the total number and breakdown of apple growers in Brazil. The same government agency noted that there are 9,093 small sized orange farmers, 1,062 medium-sized orange farmers, and 165 large sized orange farmers but we couldn't find data for apple growers only relevant regulations. We also searched for the data on USDA Foreign Agricultural Services. However, the most recent report is dated 2016 and the report presented the market size in terms of volume produced and total planted area.
Secondly, we searched for the largest apple organizations in Brazil and looked for the number of members. We found Brazilian Association of Apple Producers (ABPM), which represents 90% of the total Brazilian production of apples. ABM released the Brazilian Apple Yearbook which showed that there are 4,550 growers in the country and noted that most are small-sized growers but there is no breakdown among small, medium, and large growers.
Lastly, since we had the total number of growers, we tried to triangulate by looking at the percentage of small, medium, and large size apple farmers in Brazil. Again, we couldn't find such data despite an exhaustive search on government and apple associations directory in Brazil. One report noted that there are 4.4 million small sized farms or family farms in Brazil which makes ups 85% of all agricultural operations in the country. This overall report agrees to the comment of ABPM that most of the apple growers in the country are small-sized. However, that report is about the overall agricultural landscape in Brazil and doesn't have a breakdown in terms of the type of produce.