Agency Prospecting List, Part 2

Part
01
of seventeen
Part
01

Agency Prospecting List, Rows 18-32

Our research identified fifteen more new media advertising agencies in the United States. The companies are; Burrell Communications, CCOM Group, Cactus, Calcium, Calise Partners-Imaginuity, Carnegie Dartlet, Carol H. Williams Advertising, Catalina USA, CBD Marketing, CJ Advertising, CJRW, Comm Creative, Coalition Technologies, CTP, and Creative Energy. The requested information has been entered into the attached spreadsheet.

RESEARCH STRATEGY

In order to obtain the information on building the prospecting list of 15 new media advertising agencies based in the US, we started by referring to the provided spreadsheet May 7 Agency Contact Export". All the companies provided have met the requested criteria.

To ensure that the above-listed agencies fulfill the requested criteria, we conducted an extensive search through each of the above-listed companies’ official website, Catalina, CBD Marketing, among others. We also searched through their sections related to services, about, clients, and work, along with referring to their social media platforms on Facebook, LinkedIn, and Twitter. We also explored company database sites such as ZoomInfo and Hoovers.

Through the above search, it was found that all the listed agencies are mostly into full-service digital advertising and marketing and are offering a wide range of services including digital advertising, social media, branding, marketing, public relations, and communication. Also, these companies have been serving large firms like Whirpool, the US Army, Bank of America, Kelloggs, McDonald's, among others.

During the search, it was also found that most of the firms are privately held and have limited information relating to the number of employees provided publicly through their websites and company database sites such as ZoomInfo, Owler, Hoovers, and Crunchbase. Hence, to determine the number of employees of such firms, we considered the aggregate of the employees range listed on their official linked page and in consideration to the May 7 Agency sheet provided to double check that the company included are having more than 20 employees.


Part
02
of seventeen
Part
02

Agency Prospecting List, Rows 33-47

Fifteen new media agencies that are headquartered in the United States are Zeta Global, The Martin Agency, YARD NYC, Wray Ward, Wpromote, Well Done Marketing, Wax Custom Communications, Walton-Isaacson, Walrus NYC, VS/Brooks, Viamedia, Vertical Measures, The Story Room, The Variable, and WOW MKTG. The required information on all the 15 companies has been documented in rows 33-47, columns A-J, L, and N, of the attached spreadsheet.
In order to build a list of 15 new media agencies from the assigned list of companies, we began by looking into each company’s website, case studies, and LinkedIn profiles to determine if the agencies are headquartered in the United States, have 20 or more employees, are not owned by a larger holding company such as IPG, Dentsu, and Publicus, and represent companies with physical locations. During our search, we found that The Story Room does not have a Facebook and Twitter page. In the attached spreadsheet, for each company, we have provided the agency’s name, website, company’s LinkedIn profile, Twitter profile, company phone, company headquarters address, and the number of employees, and clients.

Findings

The 15 new media agencies are as follows,
  • YARD NYC — Headquartered in New York
  • Wray Ward — Headquartered in North Carolina
  • Wpromote — Headquartered in California
  • Viamedia — Headquartered in Kentucky
  • WOW MKTG — Headquartered in Florida
All relevant information has been documented in rows 33-47, columns A-J, L, and N, of the attached spreadsheet.

Part
03
of seventeen
Part
03

Agency Prospecting List, Rows 48-62

An additional 15 digital media agencies/digital advertising and marketing agencies in the U.S. have been compiled into the attached spreadsheet. We started by checking the companies included in the 'May 7 Agency Contact Export' spreadsheet whether they are U.S. based, have not been included in the indicated Exclusion list. Next, we searched their organizational structures to make sure they are NOT owned by a larger holding company (IPG, WPP, OMG, Dentsu, Publicus, and Havas).

For every company we found that met the above criteria, we further searched through their websites, as well as external business websites such as Hoovers, Bloomberg, and ZoomInfo to retrieve the data requested on the spreadsheet.

The clients of the above-listed agencies include companies that have physical locations and are not online/e-commerce firms. All the companies profiled have over 20 employees as per data on their websites, LinkedIn and Business websites such as ZoomInfo and Crunchbase. In closing, the 15 agencies compiled into rows 48-62 offer services related to new media advertising/digital media agencies/digital advertising and marketing and include;

1.) 22squared
3.) Adit
4.) Agency EA
5.) 360i
6.) Ansira
7.) AOR, Inc.
9.) Archrival
13.) GYK Antler
14.) GKV


Part
04
of seventeen
Part
04

Agency Prospecting List, Rows 63-77

Our research identified fifteen more new media advertising agencies in the United States. The companies are; Digitas North America, Division-D, Doner, Doremus, Drive Social Media, Droga5, Dudnyk, Eclipse Advertising, Energy BBDO, Envisionit, Epsilon, ERGO Interactive, Essence, Fallon, and Firewood Marketing. The requested information has been entered into the attached spreadsheet, rows 63-77, columns A-J, L and N in the "Prospecting list" tab.

RESEARCH STRATEGY

In order to obtain the information on building the prospecting list of 15 new media advertising agencies based in the US, we started by referring to the provided spreadsheet “May 7 Agency Contact Export". All the companies provided have met the requested criteria.

We manually checked the agencies we provided to make sure they are not listed in the exclusion list of the spreadsheet: Agency prospecting list. All the agencies provided are US-based and are not owned by large holding companies. They are privately held independent functioning agencies. These agencies are offering services related to new media advertising/digital media agencies, digital advertising, and marketing.

The clients of the above-listed agencies include companies that have physical locations and are not online/e-commerce firms. We checked to make sure these agencies have physical addresses. To make sure that the agencies provided have more than 20 employees, we checked their LinkedIn pages and business websites such as ZoomInfo and Crunchbase.


Part
05
of seventeen
Part
05

Agency Prospecting List, Rows 78-92

15 new media advertising agencies in the United States include Octagon USA, Palisades Media Group, MuteSix, MVNP, Campbell-Ewald Company, Paradise Advertising and Marketing, Nativo, Pereira & O'Dell, PJA Advertising, Neoscape, PMG, Noble People, CBD Marketing, North, and CJ Advertising.

methodology

While in the process of listing and selecting 15 new media advertising agencies that have their headquarters in the United States from the provided spreadsheet titled "May 7 Agency Contact Export", we followed the outlined criteria in the request just to make sure that the 15 chosen agencies were in alignment with it. The criteria are as follows:
1) None of the 15 agencies are duplicates of other agencies already listed in the "Agency Prospecting List" spreadsheet in which we were filling in the required data .
2) The agencies are not listed in the "Exclusions" tab of the attached spreadsheet.
3) The agencies are based in the United States and they provide services that are related to new media agencies, for example, digital media agencies or digital advertising/marketing agencies.
4) The agencies are not owned by a larger holding company like IPG, WPP, OMG, Dentsu, Publicus, and Havas.
5) The agencies represent companies with physical locations and thus agencies that only serve online or eCommerce companies were excluded.
6) Employee numbers of each agencies exceed 20 employees.
In order to guarentee the above criteria were met, we examined the details provided in the company websites and Linkedin pages. We consulted each company's website by checking the information in their about page, contuct us, work, and services.
Also, we were able to identify 2-3 clients that each of these agencies represent while making sure that those clients have physical locations, and thus, they're not just online or eCommerce companies. Our research team achieved this by searching the websites of each of these companies/clients, thereby, finding the headquarters' addresses of these companies in their locations page or contact us page. Based on this success, 2-3 clients of each agencies were highlighted in our key findings below and we also filled the information in the attached spreadsheet in Rows 78-92 column N.
In order to provide the requested details for column A-J, and L and N (Company website, LinkedIn URL, Facebook URL, Twitter URL, company headquarters address, number of employees) in the Prospecting List tab for the attached spreadsheet as instructed, we did a copy-pasting of these details from the "May 7 Agency Contact Export" spreadsheet that was provided for this purpose. Below is a summary of our findings as derived from the completed spreadsheet.

findings

1. OCTAGON USA (ROW 78)
Here are the links to Octagon's online profile and other details associated with Octagon Usa:

Facebook: https://www.facebook.com/octagonathletespersonalities. This link wasn't available upon clicking but this one on their website was active - https://www.facebook.com/octagon.https://www.facebook.com/octagon.
Phone number: (203) 354-7400
Address: 290 Harbor Drive, Stamford, Connecticut, United States, 06902
Number of employees: 1600
.
2. PALISADES MEDIA GROUP (ROW 79)
Phone number: (310) 564-5400
Address: 1601 Cloverfield Boulevard, Santa Monica, California, United States, 90404
Number of employees: 130

3. MUTESIX (ROW 80)

Phone number: (800) 935-6856
Address: 6080 Center Drive, Los Angeles, California, United States, 90045
Number of employees: 160
Clients: StackSocial, Rinse

4. MVNP (ROW 81)
Phone number: (808) 536-0881
Address: 745 Fort Street, Honolulu, Hawaii, United States, 96813
Number of employees: 72
5. CAMPBELL-EWALD COMPANY (ROW 82)

Phone number: (586) 574-3400
Address: 2000 Brush Street, Detroit, Michigan, United States, 48226
Number of employees: 760
Clients: MilkPep, Snuggle
6. PARADISE ADVERTISING AND MARKETING (ROW 83)

Phone number: (727) 821-5155
Address: 150 2nd Avenue North, Saint Petersburg, Florida, United States, 33701
Number of employees: 64

7. NATIVO (ROW 84)

Phone number: (310) 658-5221
Address: 100 North Sepulveda Boulevard, El Segundo, California, United States, 90245
Number of employees: 200

8. PEREIRA & O'DELL (ROW 85)

Phone number: (415) 284-9916
Address: 215 2nd Street, San Francisco, California, United States, 94105
Number of employees: 160

9. PJA ADVERTISING (ROW 86)

Phone number: (617) 492-5899
Address: 12 Arrow Street, Cambridge, Massachusetts, United States, 02138
Number of employees: 58
Clients: MFS, Veracode

10. NEOSCAPE (ROW 87)

Phone #: (617) 345-0330
Address: 23 Dry Dock Avenue, Boston, Massachusetts, United States, 02210
Number of employees: 81

11. PMG (ROW 88)

Phone number: (817) 420-9970
Address: 2845 West 7th Street, Fort Worth, Texas, United States, 76107
Number of employees: 210
Clients: Central Market, Puppet
12. NOBLE PEOPLE (ROW 89)

Phone number: (646) 326-8515 (source 45)
Address: 13 Crosby Street, New York, New York, United States, 10013
Number of employees: 66

13. CBD MARKETING (ROW 90)

Phone number: (312) 661-1050
Address: 54 West Hubbard Street, Chicago, Illinois, United States, 60654
Number of employees: 440
Clients: Whirlpool, Rebobank

14. NORTH (ROW 91)

Phone number: (503) 299-9999
Address: 1515 Northwest 19th Avenue, Portland, Oregon, United States, 97209
Number of employees: 320
15. CJ ADVERTISING (ROW 92)
Facebook: https://www.facebook.com/cjadvertising
Twitter: https://www.twitter.com/cjadvertising
Phone number: (615) 254-6634
Address: 300 10th Avenue South, Nashville, Tennessee, United States, 37203
Number of employees: 170
Part
06
of seventeen
Part
06

Agency Prospecting List, Rows 93-107

As indicated in the spreadsheet, some new media advertising agencies in the US include iCrossing, Imagination Publishing, Hey, Ideas Collide, Interbrand, Io Media, IW Group, Javelin Agency, JK Design, Harte Hanks, Haworth Marketing & Media Company, INNOCEAN USA, Kelly Scott Madison, Innovid, and IMM. Below is a methodology that we used in this research.

METHODOLOGY

Our strategy for finding Information relating to this research was by building on the list of marketing agencies in the provided May 7 Agency Contact Export. We went through the list to ensure that all of them fit the profile of the companies wanted such as having the company headquarters in US, presence of social media pages and website, list of clients, number of employees and company ownership. As such, all the agencies provided offer services related to new media advertising/digital advertising/digital media agencies and marketing.

NEW MEDIA ADVERTISING AGENCIES IN THE US: Agency Prospecting List, Rows 93-107 iCrossing

Imagination Publishing

Hey

Ideas Collide

Interbrand

Io Media

IW Group

Javelin Agency

JK Design

Harte Hanks

Haworth Marketing & Media Company

INNOCEAN USA

Kelly Scott Madison

Innovid

IMM

  • Website
  • Company LinkedIn
  • Company Facebook
  • Company Twitter
  • Company Phone - (303) 867-8800
  • Number of Employees - 69
  • Clients - TBC Corporation, Primanti Bros., Leota
  • Company Address (Headquarters) • Street - 2000 Central Ave. • City - Boulder • State - Colorado • Country - United States
Part
07
of seventeen
Part
07

Agency Prospecting List, Rows 108-122

Our research identified 15 more new media advertising agencies in the United States. The companies are; Kreber, KRT Marketing, LaneTerralever, Laughlin Constable, Liquid Advertising Inc., LM&O Advertising, Leo Burnett, Lopez Negrete Communications, M&C Saatchi LA, Marc USA, Crosby Marketing, Crossmedia Inc., Crowley Webb, CVR, and DAE Advertising Inc. The requested information has been entered into the attached spreadsheet, rows 108-122, columns A-J, L and N in the "Prospecting list" tab.

RESEARCH STRATEGY

In order to obtain the information on building the prospecting list of 15 more new media advertising agencies based in the US, we started by referring to the provided spreadsheet “May 7 Agency Contact Export." All the companies provided have met the requested criteria.
We manually checked the agencies we provided to make sure they are not listed in the exclusion list of the spreadsheet: Agency prospecting list. All the agencies provided are US-based and are not owned by large holding companies. They are privately held independent functioning agencies. These agencies are offering services related to new media advertising/digital media agencies, digital advertising, and marketing.
The clients of the above-listed agencies include companies that have physical locations and are not online/e-commerce firms. We checked to make sure these agencies have physical addresses. To make sure that the agencies provided have more than 20 employees, we checked their LinkedIn pages and business websites such as ZoomInfo and Crunchbase.

Part
08
of seventeen
Part
08

Agency Prospecting List, Rows 123-130

As indicated in the spreadsheet, some of the new media advertising agencies in the United States are BBDO New York, WongDoody, Vladimir Jones, Vertic, United Entertainment Group, Trone Brand Energy and Spawn Ideas. Below is a methodology that was used in this research.

METHODOLOGY

We started the search for information on the new media advertising agencies by checking the spreadsheet May 7 Agency Contact Export. As such, we went through the companies and checked their individual profiles to confirm that they are headquartered in the US, are digital advertising/marketing agencies, have more than 20 employees, their company ownership and appear in the exclusion list. We have also provided information on their websites and their social media profiles.

NEW MEDIA ADVERTISING AGENCIES IN THE US BBDO NEW YORK

WONGDOODY

VLADIMIR JONES

VERTIC

UNITED ENTERTAINMENT GROUP

TRONE BRAND ENERGY

THE SEARCH AGENCY

SPAWN IDEAS

Street Address - 510 L Street, Suite 100 City - Anchorage State - Alaska Country - United States
  • Number of employees: 53
  • Clients: McDonalds, GCI and UAA
Part
09
of seventeen
Part
09

Agency Prospecting List, Rows 131-138

We have identified eight new media advertising agencies in the United States that meet the outlined criteria. These agencies are Almighty, C-com Group, Cactus Denver, The Adcom Group, Badger and Winters, Burns Group, Campbell-Ewald, and Clean Design. Below is our methodology, as well as a brief overview of the agencies we have used to fill out the attached spreadsheet.

METHODOLOGY

To complete the information on building the prospecting list for rows 131 to 138, columns A to J, L and N on new media advertising agencies based in the US, we referred to the provided spreadsheet "May 7 Agency Contact Export". We have provided the list of new media advertising agencies in the United States which qualify listed agencies who are based on the below listed inclusion criteria as mentioned in the research criteria:
THE LISTED AGENCY IS NOT DUPLICATE AND IS NOT LISTED IN THE EXCLUSION LIST OF THE SPREADSHEET
To make sure that the agencies we chose were not included exclusions list of the agency prospecting spreadsheet, we used the control+F technique to search the exclusions list.
THE AGENCY IS NOT OWNED BY A LARGER HOLDING COMPANY
We searched through each identified agency's main website regarding its owners and parent company, to make sure that it is not owned by a larger holding company. From the information obtained from each agency's official website, we could tell that the agencies operate independently, and they are not a subsidiary of a larger holding company.

THE AGENCY OFFERS SERVICES RELATED TO NEW MEDIA ADVERTISING OR DIGITAL MEDIA ADVERTISING
For the agencies that satisfied the above two criteria, we also researched on their official website for the services provided by each agency. We only chose those agencies that offer services related to new media advertising.

THE AGENCY IS BASED IN THE UNITED STATES
We checked the headquarters address for each agency that passed the inclusion criteria above, and selected those that are based in the US.

THE CLIENTS OF THE ABOVE LISTED AGENCIES MUST HAVE PHYSICAL LOCATIONS
After affirming that the agencies identified are based in the United States, we also confirmed that the agencies have physical locations.
For further assurance that the listed agencies fulfill these criteria, we conducted an extensive search through each of the above listed companies' official website. We searched through their services and clients sections, their social media platforms such as Facebook, LinkedIn, Twitter, and also through company databases to find more information. Through this search, we established that all the listed agencies are into full-service digital advertising and marketing and also are offering a wide range of services including digital advertising, social media, branding, marketing, public relations and communication and they are based in US.
For a list of the agencies' clients with physical locations, we did further research on their social media channels and their main websites.

us-based new media advertising agencies

Below is a brief overview of the agencies we have outlined in the attached spreadsheet that fulfilled the criteria for inclusion.

ALMIGHTY

According to Almighty, their responsibility is to "see the world through the eyes of their clients, their customers and their employees". They work with modern brands that understand the dynamics of marketing and "want what it takes to take on tomorrow."

  • Number of Employees: 100

C-COM GROUP

C-COM Group does digital advertising and they help brands to join and belong to the digital conversation.
  • Company Headquarters Address: 1790 Coral Way, Miami, Florida 33145, United States
  • Number of Employees: 64

CACTUS DENVER

This agency develops smart solutions for a digital-first world. They start with great ideas and connected experiences then later get into targeted executions that help a business to achieve its goals.

  • Number of Employees: 240

THE ADCOM GROUP

The ADCOM group has a strategic digital blueprint to properly execute a vast array of digital marketing tactics which resonate with the client's audience. Their tactics include creating compelling, purposeful, and user-focused digital experiences. They also offer a wide range of custom development deliverables.
  • Number of Employees: 120

BADGER & WINTERS

They help brands develop lasting relationships with women as they lead with a female perspective.
  • Number of Employees: 59

BURNS GROUP

Burns Group is an independent brand transformation company in New York City that was founded in 2006 by Michael Burns, advertising professional and former CEO of Saatchi & Saatchi Today, BG deals with every stage of brand development.

  • Company Headquarters Address: 220 W 19th Street, Penthouse New York, NY 10011 United States
  • Number of Employees: 62

CAMPBELL-EWALD COMPANY

This agency helps brands complement a consumer's journey. They have big digital advertising ideas and phenomenal results to show.
  • Number of Employees: 760
Existing Clients: Snuggle, Travelocity, Union Bank

CLEAN DESIGN

Clean Design has better insights that help them deliver beautiful and meaningful results with their collaborative creative team.

  • Number of Employees: 300

Part
10
of seventeen
Part
10

Agency Prospecting List, Rows 139-146

The following agencies have been added to rows 139-146 of the spreadsheet:

  • Primacy
  • Proof Advertising
  • PXL Agency
  • Republic Media
  • RevHealth
  • ReviveHealth
  • Richards Lerma
  • Quattro Direct

The below information has been included for each agency:

  • Company Twitter
  • Company phone
  • Company address (headquarters)
  • Number of employees
  • Clients

This information was obtained from the companies' website and social media pages. The list of clients has been verified by visiting their websites.

All information is available in rows 139-146 of the spreadsheet.


Part
11
of seventeen
Part
11

Agency Prospecting List, Rows 147-154

As indicated in the spreadsheet, some of the new media advertising agencies in the United States are Quillin, R\West, R2C Group, Red Tettemer, Renaissance, Riester, Runyon Saltzman & Einhorn, and Robbins Kersten Direct. Below is a methodology that was used in this research.

METHODOLOGY

To identify additional new media advertising agencies in the United States that fit the specified criteria, we first shortlisted those on the spreadsheet titled May 7 Agency Contact Export. We then explored their profiles using their company websites to confirm that they provide services related to media advertising, digital media, and digital advertising and marketing. Afterward, we verified that the companies are U.S.-based and were not included on the provided exclusion list. Next, we conducted additional research to ensure that they meet the other research criteria.
Using external business sites such as Zoom Info, Bloomberg, and D&B Hoovers among others, we determined whether the companies operate independently, or are run by a larger corporation. With this research strategy, we were able to identify eight companies that are independent and meet the criteria. We also discovered that their clients maintain physical locations and are not merely operating online by doing background checks on each one.

The following agencies have been added to rows 147-154 of the spreadsheet:

The below information has been included for each agency:
  • Company Twitter
  • Company phone
  • Company address (headquarters)
  • Number of employees
  • Clients

All information is available in rows 147-154 of the spreadsheet.
Part
12
of seventeen
Part
12

Agency Prospecting List, Rows 155-162

After conducting an in-depth search, we were able to identify some new media advertising agencies in the United States. They include PGR Media, Nobox, Red Square Gaming, and Planit Advertising Agency among others. These and other information is provided on the attached spreadsheet.

Methodology

We found all the media advertising companies that provided digital and tech-based advertising and marketing solutions but we still felt the need to explain our research methodology. First, we found numerous companies through company databases like Crunch Base and Bloomberg that provided new advertising solutions using videos, web content, social media marketing, and brand advertisements. Those databases provided substantial information into the number of employees, the size of the companies as well as contact information.

Secondly, we leveraged the 'about us' pages of the companies home websites to get a review of the services they offered, contact information and reviews by their clients.

Lastly, we searched the provided addresses to confirm their physical location on site maps like Bing, MapQuest and Google maps, where most of them were captured.

MEDIA ADVERTISING AGENCY

CENTRO

Centro Incorporation offers enterprise software and service solutions that help in monitoring performance across teams, campaigns, and businesses by leveraging artificial intelligence and promoting automation and communication. Centro's headquarter is at 11 E Madison St, 6th Floor Illinois Chicago. Its clients include Ideas Collide and The Basement. Centro Incorporation has between 501 and 1,000 employees.

PGR MEDIA

This agency is focused on brand development by providing unique media strategies that promote brand awareness and customer engagement. The company headquarter is based at 34 Farnsworth St Fl 2, and its clients include Kaplan Higher Education, Sonesta Hotels, and Banfield Pet Hospitals. PGR Media has 95 employees.

RPM ADVERTISING

RPM advertising is focused on providing services on public relations, customer relationship management, and creative digital media management strategies that help in brand development. RPM's headquarter is at 222 S Morgan Street. The company has around 51 to 200 employees. Its clients include Penn Gaming, Caesars Entertainment, Thunder Valley Casino Resort, and Boyd Gaming among others.

NOBOX

This is a digital media company that offers digital campaigns that involve branding and social media management. They also provide technological solutions. Nobox headquarter is at 3449 NE 1st Avenue Suite L44 Miami Florida. Nobox has around 51 to 200 employees.

RED SQUARE GAMING

This agency is focused on offering strategic brand management and smart tech solutions that are useful in convincing audiences, selling products, and market growth. Its headquarters is at 54 Saint Emanuel Street, Mobile Alabama US. The company has between 51 and 200 employees. Its clients include Rivers Casino, Nescafe, and Cedars-Sinai among others.

PETER MaYER

This agency is focused on advertising and brand marketing through various independent networks. Its headquarters is at 318 Camp Street, New Orleans, Los Angeles. Peter Mayer has between 51 to 200 employees, and its clients include The Kennedy Space Center and National World War II Museum.

PLANIT

Planit advertising agency provides a creative, strategic, and client services useful for improving customer performance depending on various digital media. The agency headquarters is at 1414 Key Highway Suite 100, Baltimore, Maryland, US. Planit has around 51 to 200 employees, and its clients include Marriott International, DeWALT, Universal Music Group, and DICK'S Sporting Goods.

TRIAD RETAIL MEDIA

Triad Retail Media is a private company that offers online media-advertising solutions for retail brands. This is achieved by improving consumer engagement. The company headquarters is at 100 Carillon Parkway St. Petersburg, Florida US. Triad has around 501 to 950 employees, and its clients include Walmart and Barnes & Noble among others.
Part
13
of seventeen
Part
13

Agency Prospecting List, Rows 163-170

Eight new media advertising agencies in the United States include Sidecar, Small Army, Socius Marketing, Sokal Media Group, SSCG Media Group, Steel Branding, Rockfish, and The Barbarian. On the Prospecting List tab of the attached spreadsheet, our findings are available in columns A through J, L and N of rows 163 through 170.

METHODOLOGY

To identify additional new media advertising agencies in the United States that fit the specified criteria, we first shortlisted those on the spreadsheet titled May 7 Agency Contact Export. We then explored their profiles using their company websites to confirm that they provide services related to media advertising, digital media, and digital advertising and marketing. Afterward, we verified that the companies are U.S.-based and were not included on the provided exclusion list. Next, we conducted additional research to ensure that they meet the other research criteria.

Using external business sites such as Zoom Info, Bloomberg, and D&B Hoovers among others, we determined whether the companies operate independently, or are run by a larger corporation. With this research strategy, we were able to identify eight companies that are independent and meet the criteria. We also discovered that their clients maintain physical locations and are not merely operating online by doing background checks on each one.

OVERVIEW OF FINDINGS

SIDECAR
Located in Philadelphia, Pennsylvania, Sidecar employs approximately 240 individuals. Its clients include UnderArmour, Lighting New York, and Vermont Teddy Bear.

SMALL ARMY
Small Army's headquarters is in Boston, Massachusetts. According to its official website, the agency employs around 130 individuals. Some of Small Army's clients are the Boston Medical Center, Zoo New England, and Swiss Bakers.

SOCIUS MARKETING
Based in Tampa, Florida, Socius Marketing has about 100 employees. Three of the agency's clients are AJAX Business Interiors, Davies Office, and the Moffitt Cancer Center.

SOKAL MEDIA GROUP
Sokal Media Group currently has 110 employees. The company's headquarters is in Raleigh, North Carolina. Meanwhile, its clients include University Kia, Stevenson Hendrick Toyota, and Capital Ford of Wilmington.

SSCG MEDIA GROUP
A few of the clients of SSCG Media Group are Seqirus, Juno Therapeutics, and Galderma. Located in New York City, New York, the agency has 99 employees.

STEEL BRANDING
Steel Branding's headquarters is in Austin, Texas. The agency employs around 130 people. Additionally, some of Steel Branding's clients are the City of Georgetown, Texas A&M University-Commerce, as well as the Austin Cancer Center.

ROCKFISH
Rockfish has 83 employees, and its clients include Banfield Pet Hospital, Southwest Airlines, and Valvoline. The company's headquarters is in Rogers, Arkansas.

THE BARBARIAN GROUP
Some of The Barbarian Group's clients are GE, Samsung, and Etihad. Located in New York City, New York, The Barbarian Group employs roughly 150 individuals.
Part
14
of seventeen
Part
14

Agency Prospecting List, Rows 171-178

Some new media advertising agencies in the US include Active International, Ad Council, The Adcom Group of Companies, Agency 720, Mercury Media, Thomas ARTS, 3Q Digital, and C-4 Analytics, LLC. We have summarized the details of the media companies in rows 171-178, columns A-J, L and N in the Prospecting List Tab of the attached spreadsheet.

Research methodology

We commenced the research to determine some new media advertising agencies in the US by scanning through databases that host the profiles and company data of major firms such as DB Hoovers, Crunchbase and ZoomInfo. We also searched for relevant information through marketing and advertising databases of intelligence and data prospecting companies such as Winmo, Redbook, Media Radar, Kantar Media, and Warc. The search yielded many relevant results. However, in order for us to access the details of these companies from these databases, we were required to upgrade to a paid subscription or paid membership.

Therefore, we decided to extend our search for the details of the companies through media agencies and marketing & advertising agencies, as well as marketing websites and advertising websites. These sources enabled us to gather most of the relevant information and details of the companies that we required to determine the new media advertising agencies in the US. We have detailed below the reasons why we chose these media companies from a list of multiple media companies that we found from the research.

ACTIVE INTERNATIONAL
We believe Active International meets our research criteria because the authoritative reports that we found on Craft and CrunchBase convinced us that Active International is a media and marketing giant with a global presence in corporate trade. The company uses corporate assets and resources to finance the media and marketing initiatives for its clients.

THE ADVERTISING COUNCIL/THE AD COUNCIL
We scanned through news websites and authoritative business-related websites, as well as through the articles and the "news and events" section of official websites of Ad Council and we were able to establish that the media company was founded in November 1941. Through the years, the company has played a significant role in improving and empowering the lives of Americans through public service advertising. Its high-quality services has helped the company to win several awards. Ad Council meets our research criteria because the company specializes in creating innovative Ad campaigns and it is America's leading producer of public service communications.

THE ADCOM GROUP OF COMPANIES
Adcom Group of Companies was founded in 1990. The company has its physical address at 1370 West 6th Street, Cleveland, Ohio, United States. Adcom provides integrated marketing services to clients within the US and internationally. We included Adcom in our list because the company specializes in providing marketing communications services to consumer brands, business-to-business companies, non-profit organizations, and industrial market places.

AGENCY 720
Agency 720 is headquartered in Detroit, MI. The media company provides support to a" national network of local account and media experts" through providing marketing strategies, account management, creative and production services, as well as media planning and buying. Although we were not able to access the full profile of Agency 720, our search through authoritative databases and paid prospecting databases such as Winmo and Media Radar revealed that Agency 720 has a great reputation and deep experience in creating multi-platform marketing programs that drive retail traffic and sales in local markets.

MERCURY MEDIA LOS ANGELES
Mercury Media is a marketing agency headquartered in New York with a physical address at 40 Wall Street, 47th FloorNew York, NY 10005, United States. We included the company in our list because Mercury Media is to advancing the marketing interests of its clients by providing superior performing media campaigns. In addition, the company is an "innovator in all formats of direct response".

THOMAS ARTS
According to company data found on CrunchBase, ThomasARTS is a "full-service marketing communications firm and ad agency". We included the company in our list because we found authoritative reports detailing how the company has "a-ha" moments per capita than other media companies. We were also able to establish that the objective of Thomas Arts is to "get their clients noticed, believed and remembered by doing work that is unexpected, engaging and consistent". The company is headquartered at 240 South 200 West Farmington, UT 84025, Utah, the United States with other physical locations at Washington, D.C., New York and California.

3Q DIGITAL, INC.
3Q Digital, Inc. is a digital marketing company that specializes in providing SEO, SEM, display advertising, analytics and business intelligence, content marketing LPO, creative advertisement, native advertising, social media marketing, SEM, and other digital marketing services. We included the company in our list because we found out that the media company provides services to several companies across various industries including companies operating in the financial services sector, fashion industry, and e-commerce companies among others. The company was founded in 2008 and is headquartered in San Mateo, California at 1710 South Amphlett Boulevard Suite 320 with additional offices in San Mateo and San Diego, California; and Chicago, Illinois.

C-4 Analytics, LLC
Our search on CrunchBase and Bloomberg provided with information and data we used to conclude that C-4 Analytics, LLC provides digital marketing solutions and meets our research criteria. The company's services include conversion rate optimization (CRO), search engine marketing (SEM), brand management, search engine optimization (SEO), social media management (SMM), audience targeting, re-targeting, and analysis services. It is headquartered at Massachusetts in the Boston area, 701 Edgewater DriveSuite 400, Wakefield, MA 01880. According to information gathered, C-4 Analytics has other physical office addresses at Chicago, Illinois and Ann Arbor, Michigan.

Findings

1. ACTIVE INTERNATIONAL

Active International works with the world's leading brands in helping them to optimize the use of corporate resources in financing their media and marketing initiatives through programs that yield increased consumer engagement and loyalty. Through its services, Active ha proved pivotal in enabling its clients to realize economic benefits worth over $1.5 billion since 1984. The company is based in New York and has offices in 14 countries.

  • Active International clients includes Pinnacle Foods Inc., Carrier Enterprise Canada (CEC).

2. THE ADVERTISING COUNCIL

The Advertising Council commonly referred to as the Ad Council, is an American nonprofit organization whose services offerings include producing, distributing and promoting public service announcements for its clients who are mainly sponsors, including not for profit organizations, non-governmental organizations and agencies of the United States government.

Ad Council is headquartered in New York. The company has a revenue of $15.1M and 172 employees. The company's main competitors include Psacentral, Madd and AEF. As of March 2019, Ad Council had 52.2K fans on Facebook and 21.0K followers on Twitter.

  • Ad Council clients include Big Brothers Big Sisters, Feeding America, United States Agency for International Development (USAID).

3. ADCOM GROUP OF COMPANIES

Adcom Group of Companies was founded in 1990. The company has its headquarters based in Cleveland, Ohio. Adcom Group of Companies offers integrated marketing services to clients in the US and internationally. It specializes in offering marketing communications services to business to consumer brands, business-to-business companies, non-profit organizations, and industrial market places.

  • The Adcom Group of Companies clients include Cleveland Construction, Inc., USA Football, Papa John's Pizza.

4. AGENCY 720

Agency 720 is headquartered in Detroit. The media company provides support to a "national network of local accounts and media experts" through providing marketing strategies, account management, creative and production services, as well as media planning and buying. The Agency has deep experience in the development of multi-platform marketing initiatives and programs that help in driving retail traffic and sales in local markets.

  • Agency 720 clients include Houston Chevy LMA, Super Chevy Dealers Baton Rouge LMA.

5. MERCURY MEDIA

Mercury Media has for years been a pivotal innovator in the creation of different formats of direct response advertising campaigns. The company is dedicated to the provision of innovative marketing campaigns that helps clients to realize their strategic objectives while maximizing their returns on investment. Additionally, the company is founded on the believe that excellent "strategy, planning, and analysis of response data" are important elements that yield the success of any marketing campaign. Mercury Media has been able to build a positive reputation among its clients through the provision of affordable high-quality services that yield optimal levels of ROI for its clients.
  • Mercury Media clients includes OmegaXL, and Luminess.

6. THOMAS ART

ThomasARTS is an ad agency that provides full-service marketing communication services. The objective of the company is to enable its clients to get "noticed, believed and remembered for doing work that is unexpected, engaging and consistent".

  • Ad Council clients include Marriott International, AARP (formerly the American Association of Retired Persons).

7. 3Q DIGITAL

3Q Digital, Inc. provides service offerings in the broad category of digital marketing services. The company offers SEO, SEM, display advertising, analytics and business intelligence, content marketing LPO, creative advertisement, native advertising, social media marketing, SEM, and other digital marketing services. Its main clients include companies in the financial services sector, fashion industry, and online business among others. The company was founded in 2008 and is based in San Mateo, California with additional offices in San Mateo and San Diego, California; and Chicago, Illinois. 3Q Digital, Inc. was formerly known as PPC Associates, LLC before it rebranded in September 2013.

  • 3Q Digital, Inc. clients include SurveyMonkey, Tempur Sealy International, Inc.

8. C-4 Analytics, LLC

C-4 Analytics, LLC specializes in offering digital marketing solutions. The company's primary service offerings include conversion rate optimization (CRO), search engine marketing (SEM), brand management, search engine optimization (SEO), social media management (SMM), audience targeting, re-targeting, and analysis services. C-4 Analytics targets companies that are located within the US.
C-4 Analytics, LLC clients include Oracle and Bing.

Part
15
of seventeen
Part
15

Agency Prospecting List, Rows 179-186

After a thorugh search, we were able to identify a few new media advertising agencies in the US, including Sokal Media Group, RPM Advertising, Resolution Media, Quillin Advertising Public Relations and Social Media, PXL Agency, Proof Advertising, PGR Media, and Ocean Media. All of the above-mentioned companies offered digital advertising services, including social media marketing, used creativity, and advanced technology, and focused on digital campaigns for their clients. All the details have been entered in rows 179 to 186 of the attached spreadsheet.

Methodology

We mainly used industry reports and databases such as Crunchbase and Bloomberg to locate the eight new media advertising agencies. We made sure that each agency had more than 20 employees, is not owned by a larger holding company, and was headquartered in the US by going through each company's official website.

For the employee count, we initially consulted with sources such as Hoovers and Chrunchbase but a lot of the numbers dd not correspond. As such, we decided to use each company's LinkedIn profile to estimate the number of employees.
Part
16
of seventeen
Part
16

Agency Prospecting List, Rows 187-194

Our research identified eight more new media advertising agencies in the United States. The companies are; MeritDirect, MESH, Metric Theory, MGH, Miles Partnership, Mindgruve, Monigle, and MRM McCann. The requested information has been entered into the attached spreadsheet, rows 187-194, columns A-J, L and N in the "Prospecting list" tab.

RESEARCH STRATEGY

In order to obtain the information on building the prospecting list of eight new media advertising agencies based in the US, we started by referring to the provided spreadsheet May 7 Agency Contact Export." All the companies provided have met the requested criteria.

We searched from each agency's website pages related to services, about us, clients, work, locations, contact us and portfolios, among others, to make sure that their headquarters are in the US and that they have services related to digital media or digital advertising/marketing. We were able to determine that all the agencies above are new media agencies or digital media agencies by having related services such as digital advertising, digital marketing, data optimizations, social media marketing, branding services, search engine optimization, and search engine marketing, among others. We also found three clients that each agency represents, making sure that those clients have physical locations, have physical locations and are not online/e-commerce firms by going to each company’s website of each client and searching from their ‘locations’ website page or their ‘contact us’ pages for their headquarters addresses.

We then again referred to the provided spreadsheet titled "May 7 Agency Contact Export" to get the data and information needed for each agency, including LinkedIn, Facebook, Twitter, and company headquarters address. To determine the count of employees per agencies, we used the aggregate of the employees range listed on their official LinkedIn page.




Part
17
of seventeen
Part
17

Agency Prospecting List, Rows 195-202

After examining credible sources, we have identified eight new media advertising agencies in the United States. On the Prospecting List tab of the attached spreadsheet, our findings are available in columns A through J, L and N of rows 195 through 202. Below we have presented an outline of our research strategy and a summary of our findings.

METHODOLOGY

Our research began by searching through various databases for new media advertising agencies that fit the specified criteria. Using this research strategy, we came across some suitable firms. We then explored the company websites of the mentioned businesses, where we found the majority of the information regarding their services, headquarters location, etc. Since only one of the agencies (Performics) listed their employee count on its website, we searched through company databases such as Craft, D&B Hoovers, and Crunchbase for the employee data of the others. However, we found that there were inconsistencies in the employee numbers provided by those sites. We then examined their LinkedIn profiles, where we found more up-to-date data.

We chose each digital advertising agency based on the services they provide, such as digital advertising/ marketing, content marketing, and social media marketing. Our selection of the agencies was also contingent upon whether they administer technology to achieve results while managing and observing the digital campaigns of their clients. The companies are headquartered in the United States, independently owned, and employ over 20 people. We also checked to ensure that they operate brick-and-mortar stores.

OVERVIEW OF FINDINGS

CRONIN
Cronin utilizes superior technology to offer digital advertising with a focus on what is correct for every client. It is a result-focused agency. Headquartered in Glastonbury, Connecticut, Cronin has 97 employees. Its clients include AZO, Connecticut Children's Medical Center, and Bertucci's.

CROSBY MARKETING
Crosby Marketing has more than four decades worth of experience in digital branding and advertising, communications, and PR. With its headquarters in Annapolis, Maryland, Crosby Marketing employs 108 individuals. Some of its clients are the U.S. Department of Defense, the U.S. Social Security Administration, and the Centers for Disease Control & Prevention.

DIGITAS
Digitas is an industry leader in the digital advertising space. It employs around 2,921 people, and its clients include Dunkin' Donuts, Whirlpool, and Taco Bell. Also, Digitas has a headquarters in Boston, Massachusetts.

GS&F: A FULLY INTEGRATED NASHVILLE ADVERTISING AGENCY
GS&F offers services concerning digital advertising, such as interactive development, SEO/SEM, and user experience/interface. The agency's clients include Hunt Brothers Pizza, the University of Tennessee, and Salata Salad Kitchen. Employing around 151 individuals, GS&F has a headquarters in Nashville, Tennessee.

KREBER
With more than 100 years worth of experience in content creation, Kreber concentrates on digital advertising for CGI, videography, and photography among others. Kreber's headquarters is in Columbus, Ohio, and the company employs 147 people. Club Car and JOANN are some of its clients.

KRT MARKETING
KRT Marketing offers digital advertising services with a focus on job and recruitment advertising. The company delivers results by concentrating on searches, brands, and social media. Headquartered in Lafayette, California, KRT Marketing has 67 employees. The United Health Group, Chipotle Mexican Grill, and Western Union are a few of its clients.

MARRINER MARKETING
Marriner Marketing has numerous digital advertising services, such as:


With 53 employees, Marriner Marketing's clients include The Ritz Carlton, Campbell's Food Service, and Snacklins. Finally, the company's headquarters is in Columbia, Maryland.

PERFORMICS
Performics offers several digital marketing services through the following:


Also, the company's clients include KOHL'S, Singapore Airlines, and Toyota. Performics employs approximately 3,400 people, and its headquarters is in Chicago, Illinois.

Sources
Sources

From Part 01
From Part 02
From Part 04
From Part 05
From Part 06
From Part 07
From Part 08
From Part 12
Quotes
  • "Our mission is to be the unbreakable link between retailers and brands to make each person's shopping experience more meaningful."
Quotes
  • "St. Petersburg, FL Phone: +1.727.231.5041 100 Carillon Parkway Suite 100 St. Petersburg, FL 33716 Rogers, AR Phone: +1.479.271.4700 5504 Pinnacle Point Drive Suite 101 Rogers, AR 72758 New York, NY Phone: +1.646.519.2700 2 Grand Central Tower 140 East 45th Street 12th Floor "
Quotes
  • "Triad Retail Media Triad Retail Media creates, manages and operates online media programs for leading retail e-commerce websites. St. Petersburg, Florida, United States"
Quotes
  • "Pgr Media, LLC was founded in 2012. The company's line of business includes furnishing advertising service"
Quotes
  • "At PGR Media, we believe brands are defined not just by what they say but how and where they say it. We act as brand connectors in today’s dynamic media landscape and we believe there is no need to stay ahead of the curve if you are part of making it."
  • "Boston, MA 34 Farnsworth Street Second Floor 02210 E-mail Us 617.502.8400"
Quotes
  • "It’s noisy, there’s loud music and everyone’s trying to make conversation. Looking around, there are those you want to spend time with and those you don’t. They rub you the wrong way, they’re close-talkers or worse, they’re just plain boring. The ones you really remember? "
Quotes
  • "Nobox Marketing LLC provides digital marketing services. Its services include social marketing strategy, consumer technology, social TV, social promotions, global marketing initiatives, branding, and content strategy, as well as paid, owned, earned media investments."
Quotes
  • "Our mission is simple: to make you better. Whether it’s driving performance across your campaigns, team, or business—you’ll do more using our technology. "
  • "Not ready for a self-service solution? We offer a full suite of proven digital media services backed by more than 15 years of experience."
Quotes
  • "Centro is a provider of enterprise-class software for digital advertising organizations. Our technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence."
Quotes
  • "We deal in ideas, design and media that are category defying. When the world Millis, you've got to Vanilli. Red Square believes in rigorous development of brand strategy and whip-smart execution. We make all sorts of things. Things that help companies move markets, compel audiences, sell product. Sometimes these things are ads, and sometimes they aren't. "
Quotes
  • "Our structure de-emphasizes traditional departments and blends disciplines into what we call service groups. There are just three of them at Planit—Strategic Services, Creative Services, and Client Services—that combine to bring critical perspectives (consumer, experience, and industry, respectively) to address our clients’ challenges, no matter the medium. "
Quotes
  • "We’re Planit. A strategic, digitally minded agency that leads revolutions for national and global clients. Whether that’s through digital media, non-digital media, PR, social or the “next big thing”"
Quotes
  • "At RPM, we build brands that know how to work a party. We believe your brand needs to drive the conversation. Engage the world in ways that are hilarious, intriguing, awe-inspiring and heartfelt. In short, be unforgettable"