Agency Awards

Delivered October 18th, 2019. Contributors: MeliSan and

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Red Antler Awards

Between 2014 and 2019, Red Antler received seven awards and recognition, being the most relevant ones Fast Company's Most Innovative Award, New York Design Awards — Gold, Effective Content Strategy WARC Award — Silver, and AdAge's Creativity Awards. 
The list of awards, recognition, and press mentions was included in our spreadsheet. Find below a summary of our findings and our research strategy.
CREATIVE/ADVERTISING AWARDSIn 2017, Red Antler received the Gold Award of New York Design Awards for its Brandless' Branding and Packaging campaign.
For the "Hinge: The Dating Apocalypse" campaign, Red Antler received the Official Selection of A Global Cavalcade of Animated Shorts #DirectedbyWomen Award and the Silver award from WARC's Effective Content Strategy in 2018.
Red Antler received AdAge's Creativity Awards: Startup of the Year for its Brandless campaign.
GENERAL AWARDSRed Antler was featured in the Consumer Catalysts: 2017’s Top Dealmakers and Influencers in the Consumer Industry in 2017.
In 2018, the company received the Fast Company's Most Innovative Award.
Because of its CEO and Founder, Emily Heyward, the company was listed in Entrepreneur's 100 Powerful Women of 2019.
Also, in 2019, it was named part of NewsCredInsights' Top 25 Most Creative Content Marketing Agencies and Hubspot's Top 21 Marketing Agencies to Follow on Instagram.
ARTICLESIn 2015, AdAge published an article about Red Antler's Casper campaign.
In 2017, UK's Campaign Live featured an article about the Hinge campaign.
 Entrepreneur published an analysis of the campaigns for Casper and Brandless conducted by the agency in 2018.
In 2019, Fast Co. Design published an analysis of Red Antler's campaign for Brandless.
RESEARCH STRATEGYTo determine 17 Awards received by Red Antler in the past five years, we began by looking for official lists on the company's website, including sections like its homepage, Works, About, History, Press, and more. However, even in the case studies, the company only highlighted the Fast Company's Most Innovative Award.

As our next step, we searched through general company databases and advertising companies databases for the unofficial history of the agency and a possible list of the awards received. We found the company's Crunchbase, Facebook, LinkedIn, and Behance profiles, among others. However, while every site mentioned that the agency is an award-winning company, none mentioned the awards received. 

Next, instead of looking through the company's list and profile, we decided to search ads and award-winning campaigns databases, to locate the ones created by Red Antler. We searched through sources like DMA Echo Awards Database, Internet Advertising Competition, AdForum, Ads of the World, Driven x Design, Award Winning Agencies, etc. In some databases, the company was not even listed, but we managed to find the "Hinge: The Dating Apocalypse" campaign and the awards given to the commercial.

After this, we searched through advertising award websites for mentions of the agency as an award recipient or nomination in the past five years. We searched through the US and the world's most important advertising and creative awards like the Shorty Awards, Effie, Addy, AdStars, Cannes Lions International Festival of Creativity, CLIO awards, etc. While we found the list of award winners in the past five years, there was no mention of Red Antler as part of the winners.

Finally, we searched through advertising publications, online magazines, interviews with Red Antler's executives, and every major campaign made by the agency, to see if there was any mention of an award or recognition presented from that campaign. We found leads towards other awards received by the agency, like the New York Design Award, some recognition presented to the CEOs, articles where the campaigns were featured, which we included in our list. However, while we found seven awards and recognition given to Red Antler in the past five years, we were unable to locate the remaining ten awards. 

Since the only award mentioned on the company's website is a general award, Fast Company's Most Innovative, and not a creative/advertising award, we can assume this is the highest award the agency has received and for this reason there aren't more awards mentioned. It would be safe to assume that Red Antler has not received 17 awards in the past five years.

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Gin Lane / Pattern Awards

In the past five years, Gin Lane/Pattern received 14 awards, including a Webby Award for Best User Interface in 2018. The list of awards and articles was included in the attached spreadsheet. Below we provide a summary of our findings and our research strategy.
OVERVIEWIn 2019, Gin Lane announced they would be closing operations as an advertising agency and become a D2C retailer named Pattern.
AWARDSGin Lane received 14 awards an honorable mentions between 2015 and 2019.
They've received the Awwwards creative recognition for Site of the Day and Honorable mention for the campaigns of A Digital Volcano, Sweetgreens, Let's Make Magic, and Raden.
Gin Lane has also received multiple CSS Design Awards like the Best UI Design, Best UX Design, and the Innovation Award for the revamp of their website.
The most memorable one between 2015 and 2019 is the Best User Interface Webby's Award, which was granted in 2018 for the "A Digital Volcano" Campaign.
One Page One Love gave them the One Page Website Award and the Most Loved Website Award.
The FWA gave them the Site of the Day Award on different occasions, for the "A Digital Volcano" campaign and the revamp of their website.
Gin Lane also received the Site of the Day Award from Site Inspire for the revamp of their site.
Finally, they received the Inspiration of the Day Award from Lapa.
ARTICLESOn the Cody Burst website, the Webby Awards profile listed them in an article named "15 Beautiful Examples of Single Page Websites" for the "A Digital Volcano" campaign.
Digiday made mention of their Harry's campaign in an article of 2018.
AdWeek compared their Noken campaign with other renowned campaigns in 2018.
RESEARCH STRATEGYTo determine 17-20 awards received by Gin Lane in the past five years (2015 to present year), we began by searching for official announcements on Gin Lane's website. However, we noticed their website has only one page where they announce the closure of their advertising agency to become a D2C company. This website redirected us to the official announcement made by the company on Medium and to the new Pattern website, which has no information about their previous advertising jobs and only focuses on the sale of their product, Equal Parts.

We looked for a cached version of the previous website and were able to find their advertising campaigns; however, although these contained the case studies of each work, none of them mentioned if they received awards.

As our next step, we searched through company databases for the story of Gin Lane and a possible list of the awards received. We found the Crunchbase, Behance, and other profiles about the company, but none had information about any award received. 

Next, instead of looking through the company's list and profile, we decided to search ads and award-winning campaigns databases, to locate the ones created by Gin Lane. We searched through sources like Ads of the World, Internet Advertising Award Winners, AdForum, and Award-Winning Agencies, among others. However, we found no mention of the agency.

Then we decided to look in the official advertising awards websites to see if they were included as previous winners. We searched the Shorty Awards, Effie Awards, Cannes Lions International Festival of Creativity Awards, CSS Design, Webby Awards, Awwwards for websites, and more, and this search gave the most relevant information. We found 14 awards given to the agency between 2015 and 2018. We also noticed that every award received by the agency has been in the category of website design and creativity. 

Finally, we searched through advertising publications, online magazines, and interviews with Gin Lane's executives for any mention of an award or recognition. While we found a few articles where the campaigns were featured, we could not locate three additional awards received between 2015 and 2019. We noticed that Gin Lane received other important awards, like a Cannes Lion, a D&DA Award, an Addys, more Webbys, and more CSS Design Awards, between 2011 and 2014, these were not included because they were outside our research period, but we considered it worth mentioning. 

Since the company has closed operations as an advertising agency, it has not received advertising awards during the present year. We concluded that the awards received by Gin Lane between 2015 and 2019 are the 14 awards mentioned, although the agency has received over 20 awards if we count the ones from previous years.

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Huge Awards

Huge Inc. has received over 20 awards between 2015 and 2019, including a Silver Lion from Cannes, a Driven X Design Award, and multiple D&AD, Awwwards, Webby, and CLIO awards. 

The list of awards and press mentions were included in the attached spreadsheet. Find below a summary of our findings.
AWARDSHuge Inc. received ten awards in 2015, including two D&AD Awards, one Driven x Design Award, two Awwwards distinctions, and five Webby Awards for the campaigns of American Express Mobile Acquisition, Think With Google, 15 Years of Making Things We Love, Eurosport, Material Design, and Nike Fuel Box.
In 2016, the agency received one Awwwards distinction and three Webby Awards for the campaigns of Google Test My Site, Babies "R" Us Registry, Nike Tech Book, and Heads Up, America.
Then, in 2017, Huge Inc. received five awards including a Silver CLIO Award, a Silver Lion Award from the Cannes Lions International Festival, and three Webby Awards for the projects of United We Dream, SK-II: The Journey VR, AMC Threatres Website, AMC Theaters IOS App, and Chewbacca Mom.
In 2018, Huge Inc. received a D&AD Award and two Webby Awards for the projects of United We Dream and Hugendubel Smartbon.
Finally, in 2019, the agency has received a CLIO Award for the Il Makiage campaign and a Webby Award for the work with the CES.Tech brand.
ARTICLESIn 2017, The Drum featured an article about Huge's campaign to launch the Canada Goose brand.

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Enso Awards

Enso won ten awards in the past five years including the Fast Company's World Changing Ideas Award, The Nature Conservancy Innovation Award, Awwwards Website of the Day, CSS Designs Website of the Day Award, Shorty Awards, and Webby Awards. 

The list of awards and press mentions are included in the attached spreadsheet. Below, we present a summary of our findings and our research strategy.
AWARDSIn 2017, Enso's campaign "This Is Our Future" received two Fast Company’s World Changing Ideas Awards, and an Innovation Award from the Nature Conservancy. 
In 2018, they received a website design honorary award from Awwwards and became a finalist for a Fast Company's World Changing Ideas Award for the "Pass the Era" campaign, the results are still pending.
This year, 2019, they've received an Awwwards recognition for their Denmark website, three CSS Design awards, a Webby Award for the "Close the Dream Gap" campaign for Mattel, and is currently a finalist for a Shorty Award as Best of Social Media for the "Pass the Era" campaign.
ARTICLESThe Media Post published an analysis of their "This Is Our Future" campaign in 2016.
Medium featured the Everytable campaign in a 2017 article about the way to make social impact marketing.
The same year, We are Next featured Enso as one of the five best social agencies covering their Google, The Nature Conservancy, Khan Academy, and The Bill & Melinda Gates Foundation campaigns.
In 2018, Medium made an article about Enso's Universal Right to Literacy campaign.
 The Drum made an article of the "What Moves Us" campaign that Enso created for Uber in 2019.
RESEARCH STRATEGYTo determine 17-20 awards received by Enso in the past five years, we began by searching for a readily available list of awards and achievements in the company's website. Since the website didn't mention any award, we moved to the company's unofficial profiles in different company and advertising agencies databases like Behance, Crunchbase, LinkedIn, among others, to check for awards, achievements, or the history of Enso. However, these profiles did not include a list of awards received by the agency.

Following this, we took a similar strategy than the one used for the Red Antler and Pattern projects and decided to search award-winning campaign databases, and marketing databases for famous campaigns created by Enso. We searched through sites like Adforum, Ads of the World, Award Winning Interactive Agencies, among others. However, the company was not even listed on most of them.

Next, we searched on renowned advertising award websites for any mention of the agency in the lists of award winners and nominations, like the Awwwards, Digital Advertising Awards, Cannes, Effie, Epica, Native Advertising Awards, D&AD, Shorty Awards, Webby Awards, etc. Here we were able to locate a few awards received by Enso.

To find more awards, we tried a triangulation approach. Using Enso's list of works, we searched each campaign on advertising publications, online magazines, communications from the brands featured in the campaigns, and interviews with Enso's executives, to see if they mentioned any award presented to that campaign. We found a few awards granted to the campaigns, and although in some cases they only named the brand or the executive who led the marketing, we knew the campaigns were conducted by Enso, so we included them. We also found some press mentions about other campaigns.

Finally, we found only ten awards and achievements received by the company after completing our research and analyzing every major campaign conducted by Enso. We concluded that they didn't receive 17-20 awards between 2015 and 2019, and that we have included the main ones granted to the agency. We also found that they received more awards between 2010 and 2014 for their Pepsi, Free and Open, Google Fiber, and other projects, but these were not included as they were out of our research period.