Advertising Expenditure: Top Companies
Seven additional top companies in terms of advertising expenditure include Home Depot, Dell Technologies, Dr Pepper Snapple Group, Roark Capital Group, Cox Enterprises, Kimberly-Clark Corporation, and FedEx Corporation. Home Depot headquarter is in Atlanta, Georgia and the company has an advertising expenditure of $911 million. Information about the companies' website, headquarter location, and media/advertising contact information have been entered in the attached spreadsheet.
The Coca Cola Company
- Coca Cola headquarters is in Atlanta, Georgia and the company has an advertising expenditure of $5.8 billion.
- Russ Mischner with email address: email@example.com, is the Global Director, Integrated Marketing Content while Chris Bigda with email address: firstname.lastname@example.org, is the Director of Media and Brand Connections, Coca-Cola.
- AT&T headquarters is in Dallas, Texas, and the company has an advertising expenditure of $5.360 billion.
- Scott Klatskin with email address: email@example.com, is the Global Director, Media while Megan Chan Amic with email address: firstname.lastname@example.org, is the Director, Media Strategy, AT&T.
The Walt Disney Company
- The Walt Disney Company headquarters is in Lake Buena Vista, Florida, and the company has an advertising expenditure of $3.13 billion.
- Nick Cousins with email address: email@example.com, is the Head of Media and Advertising while Robin Kinsey with email address: firstname.lastname@example.org, is the Marketing Director, The Walt Disney Company.
- Anheuser Busch headquarters is in St. Louis, Missouri and the company has an advertising expenditure of $1.5 billion.
- Sean Lennon with email address: email@example.com, is the Marketing Director while Spencer Gordon with email address: firstname.lastname@example.org, is the Senior Director Digital, Anheuser Busch.
- Home Depot headquarters is in Atlanta, Georgia and the company has an advertising expenditure of $911 million.
- Drew Keenan with email address: email@example.com, is the Senior Director of Media Strategy while Deb Radcliff with email address: firstname.lastname@example.org, is the Chief Marketing Officer, Home Depot.
To answer this request, we leveraged the list of 10 top companies that spent the most amount on advertising provided in the strategy and went ahead to find a corroborative source by Digitalgabe containing a list of 200 companies that spent the most amount on advertising. Next, we filtered out this list to select companies located in the cities listed in the research criteria. Furthermore, we thoroughly searched through the company websites for information regarding the advertising expenditure and the media/advertising contact information. We looked at the company annual reports, Form 10K, and other financial data available.
To find out about the media/advertising contact information of the listed companies, we searched through the company staff profile for information regarding their media/advertising heads and directors. We also consulted social media sources such as LinkedIn and Twitter for such information. To obtain the contacts' email addresses, we used FindeMails.