Advertising Expenditure: Top Companies

Part
01
of three
Part
01

Advertising Expenditure: Top Companies

Seven additional top companies in terms of advertising expenditure include Home Depot, Dell Technologies, Dr Pepper Snapple Group, Roark Capital Group, Cox Enterprises, Kimberly-Clark Corporation, and FedEx Corporation. Home Depot headquarter is in Atlanta, Georgia and the company has an advertising expenditure of $911 million. Information about the companies' website, headquarter location, and media/advertising contact information have been entered in the attached spreadsheet.

The Coca Cola Company

AT&T

The Walt Disney Company

Anheuser Busch

Home Depot


RESEARCH STRATEGY

To answer this request, we leveraged the list of 10 top companies that spent the most amount on advertising provided in the strategy and went ahead to find a corroborative source by Digitalgabe containing a list of 200 companies that spent the most amount on advertising. Next, we filtered out this list to select companies located in the cities listed in the research criteria. Furthermore, we thoroughly searched through the company websites for information regarding the advertising expenditure and the media/advertising contact information. We looked at the company annual reports, Form 10K, and other financial data available.
To find out about the media/advertising contact information of the listed companies, we searched through the company staff profile for information regarding their media/advertising heads and directors. We also consulted social media sources such as LinkedIn and Twitter for such information. To obtain the contacts' email addresses, we used FindeMails.
Part
02
of three
Part
02

Advertising Expenditure: Top Companies (2)

Seven additional top companies in terms of advertising expenditure include J.C Penny, Sonic Corp, Carnival Corp., Delta Airlines, Office Depot, AutoNation, and Publix Super Markets. J.C Penny headquarters is in Plano, Texas and the company has an advertising expenditure of $741 million. Information about the companies' websites, headquarter location, and media/advertising contact information has been entered in the attached spreadsheet.

J.C Penny

AutoNation

Carnival Corporation

Delta Airlines

Office Depot

RESEARCH STRATEGY

To answer this request, we leveraged the list of 10 top companies that spent the most amount on advertising provided in the strategy and went ahead to find a corroborative source by Digitalgabe containing a list of 200 companies that spent the most amount on advertising. Next, we filtered out this list to select companies located in the cities listed in the research criteria. Furthermore, we thoroughly searched through the company websites for information regarding the advertising expenditure and the media/advertising contact information. We looked at the company annual reports, Form 10K, and other financial data available.
To find out about the media/advertising contact information of the listed companies, we searched through the company staff profile for information regarding their media/advertising heads and directors. We also consulted social media sources such as LinkedIn and Twitter for such information. To obtain the contacts' email addresses, we used FindeMails.
Part
03
of three
Part
03

Advertising Expenditure: Top Companies (3)

Seven additional top companies in terms of advertising expenditure include Walmart, Darden Restaurants, Rooms To Go, Southwest Airlines Co., Norwegian Cruise Lines, Royal Caribbean Cruises, and Tyson Foods. Walmart headquarters is in Bentonville, Arkansas and the company has an advertising expenditure of $2.283 billion. Information about the companies' websites, headquarter location, and media/advertising contact information has been entered in the attached spreadsheet.

Walmart

Darden Restaurants

Rooms To Go

Southwest Airlines Co.

Norwegian Cruise Lines

RESEARCH STRATEGY

To answer this request, we leveraged the list of 10 top companies that spent the most amount on advertising provided in the strategy and went ahead to find a corroborative source by Digitalgabe containing a list of 200 companies that spent the most amount on advertising. Next, we filtered out this list to select companies located in the cities listed in the research criteria. Furthermore, we thoroughly searched through the company websites for information regarding the advertising expenditure and the media/advertising contact information. We looked at the company annual reports, Form 10K, and other financial data available.
To find out about the media/advertising contact information of the listed companies, we searched through the company staff profile for information regarding their media/advertising heads and directors. We also consulted social media sources such as LinkedIn and Twitter for such information. To obtain the contacts' email addresses, we used FindeMails. Unfortunately, we were unable to find the email addresses of the media/advertising contact personnel found.

To do this, we began by searching for the email addresses of the media/advertising contact personnel on their different company websites. We looked into the Staff section and the profiles of the Chief Executives. This step proved futile as the profile only provided us with the employment history of the individual with no contact information. We looked at the press release and news publication by the companies in search of any article by the company when the staff was employed and probably, find a listing of their contact information. Our research yielded no results as we found no such data.

Next, we searched through the public domain for news articles, publications, press releases, and through other trusted media sources for the required contact information. This strategy was to find out the email the individual might have used before becoming a top executive or director. This step also yielded no result as most of the information available were about their employment history and experiences. Furthermore, we resorted to the social media channels (LinkedIn, Facebook, and Twitter) of these staff but none of them provided any contact information on their social media channels.

Lastly, we resorted to other third party sources that are reputable in providing contact information such as Hoovers and Crunchbase for any contact information about any of the media/advertising contacts found. We also searched through some trusted email finders such as Rocketreach and Findemail. Although these sources claim to have the contact information about the individuals, the services are only accessible to premium customers who are subscribed to their services. As a result of that, we were unable to leverage the information provided by the email finders. However, we were able to retrieve the contact information for Walmart using the free offering by Findemail, which we have provided in the attached spreadsheet.
Sources
Sources

From Part 01
From Part 03