Adoption of Socially Responsible Innovation Strategies

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Adoption of Socially Responsible Innovation Strategies

Some large United States corporations that have profited from adopting socially responsible innovation strategies include Microsoft, Unilever (Ben & Jerry's), and Warby Parker. Microsoft staff also volunteer in community development services. Unilever delivers products that help people to feel good, look good as well as "get more out of life" and makes revenue worth billions by selling sustainable products.

MICROSOFT

  • Microsoft currently has 144000 employees and yearly revenue of $125.843 billion.
  • Microsoft decided to change the way people work, studies, and play by using computers and software to make several processes in life more efficient.
  • The founder of Microsoft, Bill Gates had also devoted his time to philanthropic work since 1983 when he raised $17,000 for charity.
  • Microsoft hires staff who also volunteer to offer community development services.
  • The current strategy of Microsoft involves hiring employees that are engaged in the production process of the company. At the same time, these employees offer over 760,000 employee volunteer hours to addressing "the issues facing our world." The same staff who volunteer their services to humanity are the ones helping Microsoft to rake billions in annual revenue.
  • In the space of 13 years, Microsoft employees spent five million hours offering volunteer services.
  • Donations to humanitarian causes by Microsoft employees have been valued at $163 million. About 21,785 nonprofits, as well as schools, have been supported by Microsoft's volunteering programs.
  • Microsoft delivers AI and software solutions that help companies to optimize their operational processes and "innovate for a sustainable future." Some leading manufacturers currently supported by Microsoft include Bühler, Electrolux, Siemens Gamesa, and ZEISS.
  • Microsoft has its headquarters in the United States.
  • In 2019, Microsoft announced that it would continue to build, renovate as well as operate its campuses to reduce its impact on the environment. At its headquarters in Redmond, Washington, Microsoft has started work to construct about 17 new buildings with an area of 2.5 million square feet. Microsoft says it is working to be the first "large corporate campus" to achieve zero-carbon as well as zero-waste goals.
  • Since 2009, Microsoft has stated and stands by a series of commitments aimed at reducing its carbon footprint.

UNILEVER/BEN & JERRY'S

  • Unilever is a corporation consisting of several brands including the Ben & Jerry's brand.
  • Unilever has 155,000 employees. Unilever made a revenue of €380 million (equivalent of $420,183,679.35) in 2018.
  • Unilever was founded in 1871. The purpose of Unilever was to make cleanliness an integral part of life, lessen activities for women, and foster health while contributing to personal attractiveness. Since its inception, the company strategized to make life more enjoyable and reward the people that use its products.
  • The unique heritage of sustainability has been a synonym of Unilever for long. Sustainability still shapes the way Unilever does business today.
  • Ben & Jerry’s is a Unilever brand that has supported several vital causes which are directly linked to the ice cream sector. 1989, Ben & Jerry's opposed the use of recombinant bovine growth hormone in cows. This decision was due to the adverse economic effect of the hormone on family farming. The brand also used its packaging to support a family farm organization, known as Farm Aid.
  • Unilever considers sustainable development goals (SDGs) as fundamental to its future economic and business growth. The Business & Sustainable Development Commission was co-founded by Unilever and is working to successfully delivery SDGs that will create "market opportunities of at least $12 trillion" every year.
  • By using its business resources, Unilever would continue to address issues like sanitation, hygiene, nutrition, gender equality, and climate change which will provide benefits for its "business, shareholders and society."
  • Unilever allows its business strategy to be shaped by macroeconomic forces and reveals that its "strategy remains relevant."
  • One of the strategies of Unilever is to use sustainable manufacturing processes that combat the adverse effects of climate change.
  • Unilever delivers long-term growth and sustainable values through products that improve health and well-being with over $1 billion, strives to reduce environmental impact. The company sells products that help people feel good, look good as well as "get more out of life" and makes billions in revenue through the process.
  • Unilever has been reducing the tones of harmful CO2 gasses produced per unit of its energy since 2008.

WARBY PARKER

  • Warby Parker has over 1,400 employees and made a revenue of about $250 million in 2017.
  • Warby Parker is a responsible company that helps less productive people become more productive by improving their vision.
  • Warby Parker started operation in 2010 and quickly became famous for its $95 trending prescription eyeglasses ordered online and tested at home. The company has 65 physical retail shops and online business and was expected to close 2018 with about 100 retail centers.
  • Poor vision is the single most prevalent disabling condition affecting children across the United States.
  • The International Agency for the Prevention of Blindness states that glasses are known to improve workers’ productivity and efficiency, thereby reducing poverty. We have assumed that by providing glasses for a fee. Warby Parker is already improving the efficiency of several workers and companies.
  • However, Warby Parker does not just sell eyesight improvement glasses. Since its inception in 2016, Warby Parker has worked with several partners across the world. It gives out a free pair to people who can't afford to purchase sight correction glasses for every "pair of Warby Parker glasses purchased."
  • So far, more than five million pairs of eyeglasses have been given out for free through the Buy a Pair, Give a Pair strategy of Warby Parker.
  • The headquarters of Warby Parker is in New York, United States.
  • "A few years ago," Warby Parker commenced projects to provide free eye exams for schools children. The program also distributes sight correction glasses for free to schoolchildren in need of them.
  • In addition to prescription eyeglasses, Warby Parker now offers several stylish and affordable sunglasses. These sun lenses protect wearers from 100% of ultraviolet-A and B rays.


RESEARCH STRATEGY

The research reviewed product review publications such as Classy, Brand Struck, etc. Classy and several other websites revealed that Microsoft, Unilever (Ben & Jerry's, and Warby Parker, etc., have profited from adopting socially responsible innovation strategies. We verified the claims across several resources. We included only corporations that met our definition of large. According to the Organization for Economic Co-operation and Development, a large enterprise or corporation is one which employs over 250 people. However, the study has assumed that large US corporations are those with more than 1000 workers.


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