Ad Research

Part
01
of five
Part
01

Ad Research (Trivago AND TripAdvisor)

The provided ads that were aired by Trivago and TripAdvisor were analyzed and transcribed in the Trivago tab and TripAdvisor tab of the project spreadsheet.
  • The commercials were aired on 3rd April 2019.
  • Most commercials analyzed feature uplifting music in addition to the spoken word.

Part
02
of five
Part
02

Ad Research (Priceline AND Orbitz)

The provided ads that were aired by Priceline and Orbitz were analyzed and transcribed in the Priceline and Orbitz tabs of the attached spreadsheet.
  • The ads by the respective companies were aired on 3rd April 2019.
  • Most of the ads that had no audios were accompanied by music on the background and written information displayed on the interface.
Part
03
of five
Part
03

Ad Research (Kayak AND Hotwire)

The provided ads, which were aired by Kayak and Hotwire have been transcribed in their respective tabs in the attached spreadsheet.

Part
04
of five
Part
04

Ad Research (Hotels.com AND Expedia)

The provided ads that were aired by Hotels.com and Expedia were analyzed and transcribed in the Hotels.com and Expedia tabs of the attached spreadsheet.
  • The commercials for Hotels.com were aired between December 2017 and August 2018.
  • The commercials for Expedia were aired between May 2017 and March 2019.
  • Most commercials analyzed feature uplifting music in addition to the spoken word.

Part
05
of five
Part
05

Ad Research (Booking.com)

The provided ads that were aired by Booking.com were analyzed and transcribed in the Booking tab of the attached spreadsheet.
  • The commercials were aired between July 2017 and March 2019.
  • Most commercials analyzed feature uplifting music in addition to the spoken word.
Sources
Sources