Ad Research

Part
01
of two
Part
01

Ad Research (Part 2) - Rows 3 - 11

The requested information on the TV and OLV ads by Sonic listed in rows 3-11, columns A-B, such as air date and spoken audio transcription, were provided in rows 3-11, columns C-D of the attached spreadsheet. We determined the air date of the ads through looking for the same video on Aban Commercials. By listening to the ads, we transcribed the spoken audio to text. Below is a summary of information provided on the spreadsheet.
Part
02
of two
Part
02

Ad Research (Part 2) - Rows 12- 21

The transcribed text and launch dates of the advertisement clips have been provided in rows 12-21 of the attached spreadsheet. The launch dates of the ads were found from Aban Commercial’s database. In the case of the Cookie Jar Shakes ad, we assumed that the date on which the ad was uploaded on Facebook was also the launch date of the ad (cookie jar shakes) as Facebook is a medium to reach/ communicate to its consumers and in all likelihood the ad would have been uploaded on Facebook on the day it was first aired on TV.

SUMMARY

The following TV ads have spoken text:
The following ads have no spoken text:

Sources
Sources