Print Paper Ads: 1900 - 1959, Pt. 1
Vintage ads related to print paper and published between 1900 to 1959 include those of Hammermill Paper Company, Japan Paper Company, Nekoosa-Edwards Paper Company, and Whiting-Pover Paper Company.
- Published on The American Printer in 1915, the Hammermill Bond Advertising Collection includes pages of printed advertisement for Hammermill Bond.
- The first ad is a two-page ad, featuring in the first page a drawing of a man neck-deep in papers and an article bearing the rhetorical question, "Why Should a Printer Drown in Paper?" as the headline. The article suggests that printers, being a printing business and not a paper-selling business, need not have all kinds of papers and instead use Hammermill Bond because "it meets all needs of every business."
- The second page of the first ad is a continuation of the article and features the portfolios of Hammermill Bond papers in several businesses, such as hotels, Will Bradley designs, department stores, printers, banks, insurance companies, lithographers, and the advertising department.
- Another ad included in the collection is an edited version of the first ad's second page, this time with a headline, "One of these Portfolios is for You."
- The third ad in the set is from the September issue of The American Printer and features a headline of "Efficiency First," an illustration of a man on his desk signing what appears to be a purchase order for Hammermill Bond while a lady presents quotations for their office forms printing paper, and a narration of the drawing.
- The Fourth ad in the collection bears the headline, "Here's All the Test I Want," an article about the Hammermill Bond watermark being the quality seal of the paper, and an illustration of a man holding a Hammermill Bond.
- One of the 1915 ads focuses on the color options of Hammermill Bond and how it is suitable for sorting-out of documents through color-coding. Represented by an illustrated story with a headline, "There's the Letter from the New York Office," the ad highlights the ease of finding color-coded documents.
- The other ads in the collection are not full-page ads but sectional ads that bear the logo of Hammermill Bond and short marketing lines.
- Harrison Elliott, then-manager of the Japan Paper Company, sent a compilation of ads for printing to Elmer Adler, director of Pynson Printers, in 1938.
- In general, the ads from the set appear to be simplistic yet elegant.
- One of the samples is a colored print ad for Japan Paper Company's Hand Made Papers. The ad looks simple because it only has the product name and the company name as texts, but also elegant because of its Greek, floral designed frame.
- Another ad from the compilation is for Eynsford hand made paper from the Arnold Mills England, imported by the Japan Paper Company. The ad features texts of different sizes, elegant typefaces, and colors of black and gold.
- The ad, which claims the paper receives the most distinguished usage because of its "pure material, perfect making, and durability," also features an illustration of what appears to be a female version of Dionysus, the Greek god of the grape harvest.
- Also, included in the compilation is a sample of letterhead paper bearing a painting-like monochrome illustration of, presumably, a printing artisan holding and reviewing one of his prints.
- Published on Time magazine in 1942, the advertisement was for Hammermill Paper Company's bond paper.
- The ad is a photo comic featuring an office lady being told by her colleague, "It's a crime to waste so much paper these days!." The lady then reasoned out that the paper was of poor quality, to which Mr. Carter, a printer, concurred and endorsed to use Hammermill Bond instead. Hammermill Bond, as advertised, erases well and is easy to write on.
- The ad was created during World War II, and paper was considered a valuable raw material for war supplies.
- Published on Time magazine in 1953, the advertisement was for Nekoosa-Edwards Paper Company's bond paper.
- The ad, with a headline, "America does business on Nekoosa Bond," features a short description of the product and a sketch of a man who appears to be reading a letter while a lady in the background listens jots down notes on a paper.
- Nekoosa bond, as advertised, is "pre-tested in every stage of production" and has a "distinctive appearance, durability, and the feel of quality."
- On the bottom part, the ad ends with the line, "it pays to plan with your printer."
- Published on Saturday Evening Post in 1955, Whiting-Plover Paper Co.'s printed ad was for its translucent paper.
- The translucent paper brand, which claims to be "naturally whiter, brighter, and stronger," has the marketing line, "If it might be copied print it on Plover translucent first!"
- The ad with the headline, “Plover translucent paper, for faster, clearer direct-print copying,” features an illustration of a woman beside a copying machine, holding out a sample from a bundle copy papers.