Ad History, Print Paper Space

Part
01
of four
Part
01

Print Paper Ads: 1900 - 1959, Pt. 1

Vintage ads related to print paper and published between 1900 to 1959 include those of Hammermill Paper Company, Japan Paper Company, Nekoosa-Edwards Paper Company, and Whiting-Pover Paper Company.

Hammermill Paper Company (1915)

Japan Paper Company (1938)

Hammermill Paper Company (1942)

  • Published on Time magazine in 1942, the advertisement was for Hammermill Paper Company's bond paper.
  • The ad is a photo comic featuring an office lady being told by her colleague, "It's a crime to waste so much paper these days!." The lady then reasoned out that the paper was of poor quality, to which Mr. Carter, a printer, concurred and endorsed to use Hammermill Bond instead. Hammermill Bond, as advertised, erases well and is easy to write on.
  • The ad was created during World War II, and paper was considered a valuable raw material for war supplies.

Nekoosa-Edwards Paper Company (1953)

Whiting-Plover Paper Company (1955)

  • The translucent paper brand, which claims to be "naturally whiter, brighter, and stronger," has the marketing line, "If it might be copied print it on Plover translucent first!"
  • The ad with the headline, “Plover translucent paper, for faster, clearer direct-print copying,” features an illustration of a woman beside a copying machine, holding out a sample from a bundle copy papers.
Part
02
of four
Part
02

Print Paper Ads: 1900 - 1959, Pt. 2

Additional examples of vintage ads related to print paper and published between 1900 to 1959 are those of Carpenter Paper Company, American Stationery Company, Consolidated Water Power and Paper Company, and Eastern Corporation.

Carpenter Paper Company (1922)

American Stationery Company (1936)

Consolidated Water Power and Paper Company (1958)

  • Published on Time magazine in 1958, the Consolidated Water Power and Paper Company's printed advertisement was for its enamel printing papers.
  • The ad features a caricature of a businessman sitting on a table with a lady, presumably his secretary, writing “Dear Boss: This research project is most revealing...” The businessman, happily watches what appears to be a drama involving a knife-wielding woman in a dress being restrained by a man wearing a striped shirt, a handkerchief scarf, and a newspaper boy's cap.
  • On the upper left corner of the illustration is the title, "Finchley in Paris," suggesting the businessman is Finchley, and the setting is in Paris.
  • The three-paragraphed article following the illustration indulges the readers that with the printing costs that can be saved from using Consolidated Enamels, a travel to Paris "could be" rewarded by the boss.

Eastern Corporation (1953)

Part
03
of four
Part
03

Print Paper Ads: 1960 - Present, Pt. 1

Vintage ads related to print paper and published between 1960 to present include those of Kimberly-Clark Corporation, Hammermill Paper Company, East Kodak Company, Data Copy Paper, and Neenah Paper.

Kimberly-Clark Corporation (1964)

Hammermill Paper Company (1968)

East Kodak Company (1983)

Data Copy Paper (2002)

Reflex Pure White Office Paper (2006)

Neenah Paper (2010)

Neenah Paper (2012)



Part
04
of four
Part
04

Print Paper Ads: 1960 - Present, Pt. 2

Additional examples of vintage ads related to print paper and published between 1960 to present are those of Arctic Paper, Color Copy Copier Paper, Conqueror Office Paper, Crane Paper, Fedrigoni Paper, and Copamex.

Arctic Paper (2003)

Color Copy Copier Paper (2007)

Conqueror Office Paper (2010)

Crane Paper (2012)

Fedrigoni Paper (2013)

Copamex (2013)

Xeroprint (2008)





Sources
Sources