Ad Agency Reports

Part
01
of two
Part
01

Advertising, PR, and Marketing Agency Reports-Part 1

The Truth About Global Brands 2: Powered by the Streets (McCann Worldgroup)

  • In May 2018, the global intelligence unit of McCann Worldgroup published a report called The Truth About Global Brands 2: Powered by the Streets.
  • The Truth About Global Brands 2: Powered by the Streets focused on “both the macro cultural forces, and the deeply localized nuances impacting brands, people, and the marketing landscape today.”
  • According to the report, 70% of the respondents preferred “a brand that speaks to everyone vs. a brand that speaks to me personally” and 81% believed that “global brands have the power to make the world better.”
  • The information provided in The Truth About Global Brands 2: Powered by the Streets is based on interviews conducted with 24,000 people in 29 countries and qualitative research from a McCann Worldgroup Truth Central's 2017 study called the Truth About Street. The Truth About Street involved McCann Worldgroup's global employees conducting interviews in the streets of over “70 global markets over a 24-hour period to truly understand local culture.”
  • Campaign US has published an article that focused on an event held to promote The Truth About Global Brands 2: Powered by the Streets and also provided a summary of the report.
  • Inc. has published an article that analyzed the findings in The Truth About Global Brands 2: Powered by the Streets from the perspective of small businesses.
  • Marketing Interactive has published an article that focused on the findings based on the respondents from the Asia Pacific.

CEO Activism in 2018: The Purposeful CEO (Weber Shandwick)

  • In July 2018, Weber Shandwick partnered with KRC Research to publish a report called CEO Activism in 2018: The Purposeful CEO.
  • CEO Activism in 2018: The Purposeful CEO is Weber Shandwick’s third report on CEO activism, which is defined as CEOs speaking out publicly and taking a stand about “social, political, and environmental issues.
  • According to the report, 42% of the respondents were aware of CEO activism and 38% had a favorable opinion on CEO activism.
  • The information provided in CEO Activism in 2018: The Purposeful CEO is based on an “online survey of 1,006 U.S. adults 18 years of age and older, representing the general population of America.”
  • Forbes has published an article that questioned whether CEOs should be activists and also provided the key findings in CEO Activism in 2018: The Purposeful CEO.
  • O'Dwyer and The Holmes Report have provided a summary of the findings in CEO Activism in 2018: The Purposeful CEO.

The Future Shopper 2019 (Wunderman Thompson Commerce)

Into Z Future (Wunderman Thompson’s JWT Intelligence Unit)

See People, Not Patterns (Accenture Interactive)

  • In October 2019, Accenture Interactive published a report called See People, Not Patterns.
  • See People, Not Patterns focused on providing insights into how successful digital advertisers “use data respectfully and responsibly.”
  • According to the report, 73% of the respondents cited receiving an advertisement for something they “talked about near a voice assistant but never searched for” as the creepiest advertising technique.
  • The information provided in See People, Not Patterns is based on a survey of 8,000 consumers in eight countries across North America and Europe.
  • Exchange 4 Media has published an article that summarized the findings in See People, Not Patterns.
  • Forbes has published an article that featured an interview with Glen Hartman, the head of Accenture Interactive North America and global digital marketing lead where he mentioned select findings in See People, Not Patterns.
  • The Financial Brand has summarized the findings in See People, Not Patterns and other research reports that featured advertising data.
Part
02
of two
Part
02

Advertising, PR, and Marketing Agency Reports-Part 2

Pan Activism (TBWA's Backslash)

  • In April 2018, the cultural insight studio of TBWA published a report called Pan Activism.
  • Pan Activism focused on providing insights to help brands understand consumers who are affected by a “new modern era of American activism.”
  • According to the report, 85% of the respondents have participated in some form of activism over the past year.
  • The information provided in Pan Activism is based on an online survey of 2,199 American adults and ethnographic filmed interviews with four activists.
  • Adweek and Latina Lista have provided a summary of the findings in Pan Activism.
  • Digiday has published an article about activism and mentioned select findings in Pan Activism and a Spotted report.

The Great American Search for Healthcare Information (Weber Shandwick)

  • In November 2018, Weber Shandwick partnered with KRC Research to publish a report called The Great American Search for Healthcare Information.
  • The Great American Search for Healthcare Information provides insights into “how American adults access, use, and feel about health-related information.”
  • According to the report, 81% of the respondents are healthcare information seekers, which are defined as people who “look for health-related information at least once a year.”
  • The information provided in The Great American Search for Healthcare Information is based on an online and telephone survey of 1,700 American adults aged 18 and above.
  • Fierce Pharma, Health Economics, and Picante have published select findings (of various quantity) from The Great American Search for Healthcare Information in their articles.

Tech Trends 2019: The Fads. The Fears. The Future (FleishmanHillard)

  • In December 2018, FleishmanHillard published a report called Tech Trends 2019: The Fads. The Fears. The Future.
  • Tech Trends 2019 included “insights and predictions for the technology industry.
  • According to the report, around “65% of the jobs that today’s middle school students will hold as adults don’t exist today” due to the disruptive impact on job categories and business needs caused by the rise in artificial intelligence.
  • The information provided in Tech Trends 2019 is based on an analysis of “1 billion tech-focused consumer conversations on Twitter between 2017 and 2018” and interviews with over 25 global thought leaders in the technology industry.
  • Marketing Interactive and The Edge Singapore have published select statistics and trends from Tech Trends 2019.
  • UK Tech News has published an interview with FleishmanHillard’s UK technology practice lead Claudia Bate where she discussed select findings in Tech Trends 2019.

2019 Edelman Trust Barometer Special Report: In Brands We Trust? (Edelman)

  • In June 2019, Edelman published a report called 2019 Edelman Trust Barometer Special Report: In Brands We Trust?
  • The 2019 Edelman Trust Barometer Special Report focused on providing insights about the link between trust and purchasing decisions.
  • According to the report, 81% of the respondents cited trust as “a deal-breaker or deciding factor in their brand buying decision.”
  • The information provided in 2019 Edelman Trust Barometer Special Report is based on an online and mobile survey of 16,000 people in Brazil, China, France, Germany, India, Japan, the United Kingdom, and the United States.
  • AdAge has published an article that focused on five key takeaways from the report.
  • The Holmes Report and PR Week have published select findings from 2019 Edelman Trust Barometer Special Report.

Fjord Trends 2020 (Accenture Interactive’s Fjord)

  • In December 2019, the design and innovation unit of Accenture Interactive published a report called Fjord Trends 2020.
  • Fjord Trends 2020 focused on providing insights into the “future of business, technology, and design.”
  • The report talked about seven trends, which include different measures of growth, different methods of making payments, issues related to facial and body recognition technology, and others.
  • The information provided in Fjord Trends 2020 is based on “first-hand observations, evidenced-based research, and client work” of Fjord’s 1,200+ designers and developers.
  • Digital News Asia and Brand Equity have provided a summary of the seven trends listed in Fjord Trends 2020.
  • Fortune has published an article that highlighted the trend named “life-centered design” in the report.
Sources
Sources

From Part 01
From Part 02