Market Overview - Activewear: Global
The Activewear market consists of products used to enhance the performance of athletes, which improves the body movement. Many of the Activewears are used in preventing muscle sprains and other ligament & muscle-related injuries. The Activewear apparels, come with excellent fitting and perfect support.
- The global Activewear market is expected to reach $567 billion by 2024, rising at a market growth of 6.8% CAGR during the forecast period.
- The Activewear market comprises of all products used to enhance the performance of athletes which improves the body movement.
- Additionally, many of the Activewears are used in preventing muscle sprains and other ligament & muscle-related injuries. The Activewear apparels come with excellent fitting and perfect support.
- Activewears offer extensive advantages like water resistance, bi-stretchable function, anti-bacterial fabric, wicking function, and others.
Product Segments of the activewear market
- Based on the product type, the Activewear market is segmented into Ready to Wear, Fashion Outer, Pants, & T-Shirts, Rash Guard, Wet Suit, & Swim Wear, Shoes and Fashion Brand.
- Based on the Fabric Type, the market is segmented into Polyester, Nylon, Neoprene, Polypropylene, Spandex, Cotton and Others Fabrics.
- The fashion outer segment is expected to dominate the Activewear market in the next five years, owing to an increase in adoption of athleisure wear as casual clothing and a rise in sports participation.
- The shoe segment is expected to gain significant attention of athletes and customers engaged in sports and fitness activities.
- Polyester segment dominates the Activewear market in terms of value. Consumer preference for Activewear formulated by using the polyester fabric is increasing owing to its advantages such as high flexibility, quick-drying & easy wash and resistance to shrinkage, wrinkles, abrasion and most chemicals.
Retail Channel Types
- Retail channels for activewear are divided into online and offline.
- Online channels are e-commerce platforms like Amazon while offline channels include Department Stores, National Chains, Mass Merchants, Specialty Stores, Off-Price Retailers, Mfr. Owned Stores, and Warehouse Clubs.
Statistics on retail distribution channels
- Retail distribution channels for the Women's Activewear Market are divided into online and offline.
- In 2017, the offline segment contributed the largest share, accounting for about 60% of the total revenue in the Women's Activewear market, owing to the growing consumer preference for experiencing the texture, design, or look of the apparel before buying.
- However, the online segment is expected to witness the fastest CAGR of 8.8% during the study period, owing to facilities such as home delivery, ease of payment, and accessibility of numerous brands from online distribution channels.
- Among millennials, 39% are more likely to buy a product online than in person, and when they find something they want in-store, 37% are more likely to seek out a better deal online.
- When shopping, millennials Activewear shoppers are 76% more likely to use their mobile phones to look for deals.
- Millennial Activewear shoppers are 44% more likely to spend long periods in a store browsing, which suggests that they find fulfillment lingering, browsing and trying on athletic apparel in person.
Key Brands in the Activewear Market
- Adidas AG.
- Columbia Sportswear Company.
- Asics Corporation
- Nike, Inc.
- Gap Inc.
- Under Armour, Inc.
- Dick's Sporting Goods, Inc.
- North Face, Inc.
- PVH Corp.
We were able to find most of the information precompiled except for the section on channel types on market report sources. There was little data on this section especially with regard to performance or other statistics. For the few sources that provided information on the distribution channels of the Activewear market, they only named the channels without going in details, as most information was available behind a paywall. We, therefore, dived deeper to collect statistics on these channels and only found two sources, that gave some statistics on the retail channels. However, even these reports are not conclusive, as they covered the market concerning women and millennials only. Both groups are, however, reported to be the dominant players in the industry. We, therefore, quoted data in these reports to mirror the entire Activewear market. Finally, the reports we used did not cover every channel separately instead, the various channels were grouped into online and offline channels.