Market Size - Active Shooter Training
Active shooter training is a federal compliance training initiated by the Department of Homeland Security in the U.S. due to the increasing incidents of active shooters since 1999. Additionally, the active shooter training segment is not a specific industry, as covered by industry reports, rather part of the compliance training market, which includes other solutions such as compliance consultancy, advisory services, compliance-related database requirements, and other compliance training packages. In addition, active shooter training is primarily for law enforcement officers and departments and has been adopted by school districts and retailers across the country.
- According to Sage Publishing Journals, the origin of active shooter training initiated after the April 20, 1999, active shooter attack on Columbine High School in Colorado, after which departments across the United States developed and adopted active shooter response training protocols.
- As part of law enforcement, training centers were created including the Advanced Law Enforcement Rapid Response Training (ALERRT) center in 2002, which "named the national standard in active shooter training by the Federal Bureau of Investigation (FBI) in 2013". ALERRT has trained more than 130,000 first responders to date, from over 9,000 agencies in active shooter response.
- The National Retail Federation (NRF) completed a study how familiar U.S. consumers are with the term "active shooter", and it provides insights around its training courses. However, the information and data is secured behind the membership-only resource.
- In the U.S., demand for 'active shooter insurance' is gaining popularity, due to the increase in mass shootings.
- An article by CNBC reports that, in the U.S. there have been 250 active-shooter incidents, as designated by the Federal Bureau of Investigation, from 2000 to 2017.
To identify the information on the United States market size for active shooter training, research included credible industry reports from sources including Sagepub, Researchgate, Marketwatch, and NRF as these reports provide in depth analysis for active shooter training. However, the reports show the active shooter training market is a segment of a larger industry, compliance training. No breakdown of training for just active shooting exists.
Next, we tried to obtain the required information by triangulating the response based on the key players in the market that are offering active shooter training in the U.S. based on the summation of 3-5 key players using their revenue or sales, which could offer an estimate of the market size for active shooter training. However, it was found that most of the organizations involved in active response training are government organizations, such as ALERRT, DHS, the American Red Cross, and others. Since the training involves a federal compliance across businesses and organization, these organizations and private institutions, such as SkillSoft, are offering free resources and active response training material for little or no cost and not promoting it as a business endeavor. Therefore, no revenue details specific to this segment could be found from these federal and private organizations.
Finally, we attempted to estimate the market size of the active shooter training based on the number of customers trained in active response by leading organizations, such as ALERRT, SkillSoft, FEMA, and BlackBoard, wherein we assumed to estimate the market size by exploring the enrollment of trainees. Very limited information was available related to the quantity of customers being trained in active shooter response training in the U.S.