Active Podcasts on Social Media
Four of the most popular podcasts and most promoted on social media are Ted Talks Daily, This American Life, Freakonomics and Wait Wait..Don't tell me! All these podcasts have close to or more than a million followers combining all their social media channels. They publish promotional tweets or posts every time there is a new episode. All these podcasts are amongst the most popular in the U.S. in terms of downloads.
As Podtrac measures the top U.S. monthly audiences for podcasts, their ranking for the month of November 2019 was used to pick some of the top podcasts in terms of popularity. These podcasts were then ranked in terms of social media followers and a selection of the top 4 was made. The statistics for the top podcasts can be seen below:
- Up First: 37,400 followers on Twitter.
- Stuff You Should Know: 94,700 followers on Twitter and 890,654 followers on Facebook.
- This American Life: 1,078,860 followers on Facebook and 452,200 followers on Twitter.
- Pardon My Take: 475,900 followers on Twitter and 30,981 followers on Facebook.
- Call Her Daddy: 183,500 followers on Twitter and 29,872 followers on Facebook.
- Wait Wait...Don't Tell Me!: 186,100 followers on Twitter and 972,513 followers on Facebook.
- Planet Money: 359,500 followers on Twitter and 89,943 followers on Facebook.
- Hidden Brain: 127,500 followers on Twitter and 59,077 followers on Facebook.
- Fresh Air: 277,700 followers on Twitter and 325,273 followers on Facebook.
- RadioLab: 417,637 followers on Facebook and 276,400 followers on Twitter.
- Freakonomics: 651,000 twitter followers and 369,473 followers on Facebook.
- How I Built This: 31,870 followers on Facebook and 44,700 followers on Twitter.
- TED Talks Daily: 11.4 million followers on Twitter and 14.27 million followers on Facebook.
TOP 4 Podcasts
1. Ted Talks Daily
- Ted Talks Daily is a short podcast of less than 18 minutes with a variety of stimulating, fun, and powerful topics.
- Users can request to be sent only podcasts that cover topics of interest to them.
- Ted Talks Daily uses the following social media channels for promotion: Twitter, Facebook, Instagram, YouTube and Pinterest.
- This podcast has 11.4 million followers on Twitter.
- A recent promotional tweet published less than 24 hours ago was retweeted 25 times and liked 85 times.
- On the 9th of January, another tweet promoting a TED Talk podcast was retweeted 343 times and liked 856 times.
- On the 6th of January, Ted Talks Twitter page published a promotional tweet that was retweeted 11 times and gathered 71 likes.
- Ted Talks Podcasts are advertised several times a day on Twitter by showing the topics and providing a direct link to the podcast.
- Some of the recent promotional tweets have gathered close to 500 retweets and 1,700 likes.
- The podcast has 14.27 million followers on Facebook.
- A recent post on Facebook published less than 24 hours ago promoting a Ted Climate Change podcast was shared 153 times and commented 630 times.
- Another post published less than 48 hours ago promoting a podcast with actor Adam Driver gathered 965 comments and was shared 1,900 times.
- The Ted Talks Daily podcast has 15.9 million followers on YouTube.
- It also has 1.2 monthly visitors on Pinterest and 5 million followers on Instagram.
2. Wait Wait...Don't Tell Me!
- This podcast is a weekly news-based panel show that lasts one hour.
- It is a humorous quiz that tackles various topical news from the week.
- Around 6 million people tune in each week to listen to the show via podcast or live.
- This podcast uses the following social medial channels for promotion: Facebook, Twitter and Instagram.
- It has 186,100 followers on Twitter.
- On the 6th of January, a promotional tweet was posted with a Tom Hanks GIF to promote one of the podcasts episodes. It gathered 96 likes and 4 retweets.
- Another tweet published on the 16th of December promoted a podcast episode with World Series winner Sean Doolittle. It got 13 retweets and 113 likes.
- On Facebook, a post advertising the same episode got 263 likes, 20 comments and 12 shares.
- On 25th of November, the tweet promoting the episode with Elaine Welteroth got 5 retweets and 78 likes.
- On Facebook, the post advertising the same episode got 171 likes, 11 comments and 5 shares.
- This podcast also has 972,513 followers on Facebook.
- Wait Wait... uses social media to promote each episode of their podcasts.
3. This American Life
- This podcast is heard each week by 2.2 million listeners on the radio and 3.6 million on podcast.
- It is published on a weekly basis and features a different theme every episode.
- Different kinds of stories around the chosen theme are featured in each podcast.
- Stories usually involve interesting people, humor, twists and interesting concepts.
- It is one of the top 5 podcasts on ITunes.
- This American Life has 1,078,860 followers on Facebook.
- On the 2nd of January 2020, a post promoting a podcast episode featuring sleepwalking on Facebook gathered 317 likes, 36 comments and 55 shares.
- On the 20th of December 2019, a post promoting a podcast episode featuring a break-up on Facebook gathered 309 likes, 43 comments and 43 shares.
- On the 16th of November 2019, a post promoting a podcast episode featuring asylum seekers on Facebook gathered 92 likes, 33 comments and 125 shares.
- The promotion of the same episode on Twitter gathered 157 retweets and 179 likes.
- The podcast also has 452,200 followers on Twitter.
- Every time a podcast episode is released, it is promoted on its Facebook and Twitter page.
- Freakonomics is broadcast on the radio and available on podcast.
- The show is inspired from a 2005 book by Dubner and Levitt.
- One of the co-authors is the host and the other is a frequent guest on the program.
- It started in 2010 and is published on a weekly basis.
- The main topics covered in the show are socioeconomic issues explained to the public.
- The program has featured amongst the top 20 podcasts in ITunes since its launch.
- It has 651,000 Twitter followers and 369,473 followers on Facebook.
- On the 5th of January, a promotional tweet for the episode on the zero-minute workout gathered 98 likes and 30 retweets.
- A promotional tweet on the episode featuring presidential candidate Andrew Yang posted on the 24th of December gathered 675 retweets and 3,200 likes.
- On Facebook, a post featuring the same episode gathered 113 likes, 83 comments and 19 shares on the 23rd of December and 95 likes, 50 comments and 32 shares on the 22nd of December.
- Freakonomics uses Twitter and Facebook to promote each of their episodes.