Xero Accounting Software Penetration Rate
Among European countries, Xero accounting software has the highest penetration rate in the UK with 41.03% of the market share, and the UK driving a full 26.35% of xero.com website traffic. Finland and Estonia are tied for lowest penetration rate with Xero having <0.01% of the market shares, and only accounting for <0.01% each of xero.com website traffic. The attached spreadsheet includes a detailed breakdown of the available penetration rate data by country, and the attached Google doc includes screenshots of the SimilarWeb data for website traffic share by country.
TOP 5 EUROPEAN COUNTRIES BY XERO'S MARKET SHARE
TOP 5 EUROPEAN COUNTRIES BY XERO.COM TRAFFIC SHARE
Due to the lack of country-level revenue data for European countries (barring the UK) from Xero's most recent 2018 annual report, as well as publicly available country-level data on business directory sites such as D&B Hoovers, the research team focused on website traffic. SimilarWeb provided the country-level website traffic statistics; screenshots of the countries that are not in the top five are included in the attached Google doc. All market share and website traffic data in the attached spreadsheet are current as of the time the reports were accessed.