Accountants New Software

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Accountants New Software

After an extensive search through credible sources, details about how accountants learn about new software do not appear to be available in the public domain. However, the research team was able to gather helpful and valuable insights relevant to the topic. These are presented below, together with the details of the team's research strategies to find the required information.

HELPFUL FINDINGS

According to Zarmoney, the top five online resources for accountants are:

AMERICAN INSTITUTE OF CPAs (AICPA)
  • The AICPA provides information relevant to all accounting professionals. It was also considered as the world's largest professional organization dedicated to accountants.
  • The AICPA is ranked at 16,336 in the US with 785,780 visits in the last six months.

  • Accounting Today is a platform dedicated to business news relevant to accountants in topics such as audit and accounting, financial planning, tax, and technology.
  • Accounting Today is ranked at 26,102 in the US with 516,890 visits in the last six months.

  • The Economist is a journal publication that abords topics like finance, business, and politics, and provides overviews, analysis, and experts opinion that affect the accounting field.
  • The Economist is ranked at 1,686,188 in the US.



RESEARCH STRATEGY:

We began our search by checking for any directly available article detailing how accountants learn about new software. We hoped to find information on both the channels and the strategies they use through sites like Finances Online, Forbes, Merchant Maverick, and Inc among other sites. However, we were not able to find relevant insights into how accountants learn about new software. What we found was articles about what accountants value most in an accounting software or accounting software trends, and these articles provided no relevant data.

We then searched for how accountants learn about new software through specialized journals such as Journal of Accountancy, Accounting Today, The CPA Journal and Journal of Accounting Research among others. Although we found that many of those journals had a section dedicated to accountant technologies articles about new software and articles about accountant software reviews, these articles provided no insights about how accountants learn about new software.

Given that, we decided to try another strategy and searched in SimilarWeb, which sites are ranked top among the accountant category, how much traffic those sites had, and if they publish new software information regularly. After a deep dive into the top accounting sites in the US, we found that HRBlock, EY, Taxact, and Deloitte were the top 4 sites among the accountant category. And although many of them had information about new software, these sites were not dedicated only to the accountant audience but also for other categories such as HR and marketing, and it could not be considered as a referent site just for accountants.

Finally, we changed tactics and searched through reports, survey or outlook information related to accountants software tools. And although we found reports from the International Federation of Accountants, these resources provided no insights. What we were able to find was Information about technology developments for accountants, technology investment, and a variety of different accountant software prices and reviews, but this information was not relevant to how do accountants learn about new software. In the absence of this specific information in the public domain, we gathered other helpful insights and presented them above.

Sources
Sources