Incidental Players (60+) - Non-Gaming Psychographics
The psychographic profile of a typical Incidental Player gamer over the age of 60 related to their non-gaming habit include mostly watching TV and viewing films/movies as well as preference towards listening to music.
PROFILE OF GAMERS OVER 60 YEARS
- Gamers over the age of 60 years are largely casual gamers who play occasionally. Usually, they are not very expert players (59.8%) and mostly use computers (1.75) and mobiles (1.31) to play games. They are least likely to purchase physical games, and download, rent, and trade games more often than any other age group.
- Most gamers of all ages globally find the process of downloading video games frustrating (85%). Gamers over 60 are most displeased by downloads being interjected and needing to be restarted, closely followed by defunct downloads that do not work.
- Casual single-player games like Candy Crush and Angry birds are the most popular category of video game played in the U.S. They are also the most played game type by players aged over 60.
- Gamers over 60 years largely prefer to watch traditional sports on television (such as basketball and football) or online and are least interested in watching esports tournaments or online video games such as Twitch or YouTube gaming.
- Simple gameplay is the top priority for over 60 years. For them, the game should be easy to learn and play. They spend an average of around 30 minutes to an hour at a time playing casually.
- In the U.S, most of the gamers have missed sleep while playing a game (56.8%) including gamers aged over 60 (48.3%). The latter are largely not employed and never play games during work. They are also not interested in becoming professional video game players.
- Online security is the highest concern for older gamers in U.S including gamers over 60 years. Hence, a large percentage of this age group will not prefer to play online games or continue visiting a gaming site after a security incident.
- The gamers over 60 years are largely segmented as "Time fillers"(27%) who have little interest in video game content and esports and prefer mobile games. These casual gamers rarely spend time gaming each week and do not see games as a major part of their lives as they play to pass time. For instance, they like playing a quick Candy crush or clash of clans while waiting for a friend or commuting.
- The hobbies of time fillers who mostly fall under the age group of over 60+ like watching films/movies, listening to music, and prefer to travel and holidays.
- Time fillers (mostly aged over 60 years) are more price-sensitive and are most likely to purchase games when they are on sale.
INCIDENTAL/OCCASIONAL PLAYERS IN US (Aged 60+)
- According to EEDAR, Incidental Players are "non-gamers who play mobile games because they are convenient and provide another way to use their device".
- The EEDAR report highlights that 26% of U.S population fall under the category of Incidental Players, who play mobile games occasionally.
- The Limelight Networks online game report observes that in the U.S, 12.8% of gamers only play less than one hour a week. The percentage largely constitutes the age group of people over 60 years who spend the least at 5.63 hours a week playing and are part of the larger Casual gamer category (60.4%) who play occasionally.
- In the U.S, around 60% of the gamers find the length of time it takes to download games very frustrating.
OLDER POPULATION OVER 60 YEARS IN THE U.S
- The average hours per day spent in selected leisure and sports activities by the population that falls under the age group of over 60 years in the U.S is majorly on watching TV, followed by socializing and communicating, reading for personal interest, and the least in playing games.
- The population that falls under the age group of over 60 years in the U.S also like to use computer for leisure, excluding games where they spend around 0.18 to 0.19 hours on an average per day.
- The population which falls under the age group of over 60 years in the U.S also likes to spend around 0.27 to 0.69 hours of a day reading for personal interest.
- According to a U.S survey report by Quantcast, the top websites preferred by most Senior Audience falling over the age of 65 years were from news (conservative) category, naming sites such as Conservative101.com and Freedomdaily.com.
- The most loved brands by ages including over 60 years in America are United Parcel Service (UPS), Home Depot, and United States Postal Services.
- The aging population over 60 years in America have concerns related to technology adoption due to barriers like device ownership, concerns about privacy with always listening devices, and price of home broadband.
- In the U.S, older generations including the group of over 60 years prefer to "spend time reading blogs and online articles as a source of information and intrigue, and about 70% enjoy watching videos about products and services." They are also active on Facebook.
- According to Newzoo, with 160 million gamers, America is the 2nd largest games market in the world where 9% of the female players and 6% of male players aged 51-65 years fall under the age bracket of active mobile players, that is, who play more than once a month.
- Older generations over 65 years mostly enjoy casual game characteristics and like puzzle games and stimulation games as they are easy to understand, learn, and play. They are also enjoyable.
PSYCHOGRAPHIC PROFILE (INCIDENTAL GAMER OVER THE AGE 60+)
- Based on the above findings, it is evident that people who fall in the age group of over 60 years in the U.S are largely Incidental Players/non-gamers/Time fillers, and spend the least time gaming. Further, by synthesizing the insights, which are closely linked to the identified gamer segment of non-gaming/occasional/incidental players/Time fillers (over 60 years) in US, following are the psychographic statistics.
INCIDENTAL PLAYERS NON-GAMING SPECIFIC HABITS & PREFERENCES
- These incidental non-gamers have a habit of mostly watching TV and viewing films/movies and prefer to listen to music.
- Occasionally, this segment of people also like to socialize and travel. They also have a hobby of going on holidays.
- This segment of people like to use computers for leisure, excluding games along with reading for personal interest.
- This segment's online habits mostly include exploring news websites where they largely prefer to visit websites such as Conservative101.com and Freedomdaily.com.
- The segment mostly prefer traditional services brands such as Home Depot and UPS and get motivated through sales offers to make their purchases.
- They mostly have a habit of using their mobile phone occasionally to pass time and are most likely reachable through Facebook where they like to spend time reading blogs and online articles as a source of information. They also enjoy watching videos about products and services.
INCIDENTAL PLAYERS NON-GAMING SPECIFIC PAIN POINTS
- These incidental non-gamers face difficulties in technology adoption and find online security issues as a top concern.
- Due to low device ownership, this segment usually face training issues to overcome challenges during downloading videos online and get frustrated when it takes longer time.
- To obtain the insights on the typical Incidental Player/Occasional/Non-gaming/Time filler gamer over the age of 60 in the U.S related to their non-gaming habit and preferences including insights on their websites, brand preferences along with highlighting their painpoints, I conducted an exhaustive search around multiple credible market research reports focused on U.S gamers and non-gamers segmentation based on age including reports from Newzoo, ESA, Pew Research, and NPD, among others.
- Through the search, we found that although there were insights provided by reports specifically related to over 60 years population, certain industry reports such as from Quantcast, Morningconsult, and Forbes took a closer demographic of mostly above 55 years (baby boomers) and above 65 years (Senior citizens). Hence, to have a better comprehensive outlook on the response, I accommodated these findings as they shared key insights, which could be corroborated by the findings from earlier sources specific to over 60 years population.
- Additionally, I examined insights presented by various association and news articles in America sharing relevant insights on the identified segment including AARP, PRP, Forbes, Statista, and Smartinsights, among others.
- Based on the above findings it was mostly indicated that people who fall in the age group of over 60 years in the U.S are largely Incidental Player/non-gamers/Time fillers and spend the least time gaming. Further, by synthesizing the insights, which are closely linked to the identified gamer segment of non-gaming/occasional/incidental players/time fillers (over 60 years) in the U.S, the details on the psychographic statistics have been listed in key findings.