35+ Age Bracket Profiles

Part
01
of four
Part
01

35-45 Profiles WrapUp

The psychographic and demographic data for the 35-45 profiles has been compiled into a spreadsheet. It can be accessed here.

  • The average male in this age group is most likely a working father. He is active in his family's life, even cooking dinner.
  • The average female in this age group is most likely a working mother that values her family. She is busy raising her family and realizes she will have to take care of her parents soon if she already isn't doing so. She loves a bargain and a good social cause.
  • More than half plan to take a vacation within the next 12 months, with the 40-45 age group having a higher percentage than the younger people in this group.
Part
02
of four
Part
02

45-60 Profiles WrapUp

The psychographic and demographic data for the 45-60 profiles has been compiled into a spreadsheet. It can be accessed here.

  • The average female in this age group is most likely a working mother that values her family. She is busy raising her family and realizes she will have to take care of her parents soon if she already isn't doing so. She is at the height of her career and enjoys using Facebook to connect with friends and family.
  • The average male in this age group is employed, has a family, and enjoys making home improvements. He is juggling mortgages, tuition, and his aging parents.
  • They are reaching the pinnacle of their careers and are stable, 87% have been at their job more than a year.

Part
03
of four
Part
03

60+ Profiles WrapUp

The psychographic and demographic data for the 60+ profiles has been compiled into a spreadsheet. It can be accessed here.
  • The average man over the age of 60 is married and a grandparent. There is a good chance he is retired and is a veteran. He enjoys going to the beach.
  • The average female in this age group is most likely a grandmother and married. She enjoys gardening. She is more likely to splurge on items that her younger counterparts.
  • Older women are twice as likely to have opinions about the economy. 44% are worried about the economy.
Part
04
of four
Part
04

General Profile Wrap Up

Attached within this report, are documents fully outlining both the 35+ Gamer Profiles and 35+ General Population Profiles research projects. For ease, a Word and Google Doc version has been provided for written materials and a spreadsheet has been included to more clearly lay out the data defined within the entirety of both projects.

Attached Documents

  • A Microsoft Word and a Google Doc version of the combined full text of both research projects (35+ Gamer Profiles and 35+ General Population Profiles) has been provided.
  • Text versions (both Microsoft Word and Google Doc) of the final analysis portion of the Gamer Profiles for easy reference and analysis.
  • A spreadsheet has been included which has all the data points for both projects combined into one sheet. The sheet has three tabs: Gamer Demographic and Psychographics by Age Group, Gamer Demographic and Psychographics by Gaming Segment, and the General Population Demographics and Psychographics.

Sources
Sources