35+ Age Bracket Profiles

Part
01
of twelve
Part
01

Population Demographics - 35-45 Women

We have completed the demographic analysis for women age 35-45 as requested. For ease of use, particularly in comparing different age groups and sexes, we have gathered the requested demographic information into the attached project spreadsheet. In addition, since the geographic distribution information was not readily available in written form, we have included distribution maps in a project document.

Research Strategy Notes

  • Most information is taken directly from the tables of the US Census Bureau.
  • While these tables typically provide breakdowns by age or sex, they do not provide the needed breakdowns by age and sex; therefore, we have triangulated differences in age and sex by comparing the two; e.g., if the data shows that 54% of all people over age 60 have a certain trait, but that 53% of those who have that trait are women, we adjust the percentage to indicate that 57% of women and 51% of men over age 60 have that trait.
  • Income is readily available by age, but when broken down by sex is far more dependent on the type of household and marital status than can reasonably be triangulated. Therefore, we have provided the same income for both sexes as indicated by age alone in the project spreadsheet and the breakdown by sex and type of household in the tab marked "Income by Household Type."
  • Likewise, the type of domicile by age is readily available, but not by sex.
  • Pew Research lists some religions as having "<1%" of a given demographic; we have rounded these to 1% for the purposes of our calculations; consequently, total percentages are greater than 100% due to the necessary rounding errors.
Part
02
of twelve
Part
02

Population Demographics - Men 35-45

We have completed the demographic analysis for men age 35-45 as requested. For ease of use, particularly in comparing different age groups and sexes, we have gathered the requested demographic information into the attached project spreadsheet. In addition, since the geographic distribution information was not readily available in written form, we have included distribution maps in a project document.

Research Strategy Notes

  • Most information is taken directly from the tables of the US Census Bureau.
  • While these tables typically provide breakdowns by age or sex, they do not provide the needed breakdowns by age and sex; therefore, we have triangulated differences in age and sex by comparing the two; e.g., if the data shows that 54% of all people over age 60 have a certain trait, but that 53% of those who have that trait are women, we adjust the percentage to indicate that 57% of women and 51% of men over age 60 have that trait.
  • Income is readily available by age, but when broken down by sex is far more dependent on the type of household and marital status than can reasonably be triangulated. Therefore, we have provided the same income for both sexes as indicated by age alone in the project spreadsheet and the breakdown by sex and type of household in the tab marked "Income by Household Type."
  • Likewise, the type of domicile by age is readily available, but not by sex.
  • Pew Research lists some religions as having "<1%" of a given demographic; we have rounded these to 1% for the purposes of our calculations; consequently, total percentages are greater than 100% due to the necessary rounding errors.
Part
03
of twelve
Part
03

Population Demographics - Women 45-60

We have completed the demographic analysis for women age 45-60 as requested. For ease of use, particularly in comparing different age groups and sexes, we have gathered the requested demographic information into the attached project spreadsheet. In addition, since the geographic distribution information was not readily available in written form, we have included distribution maps in a project document.

Research Strategy Notes

  • Most information is taken directly from the tables of the US Census Bureau.
  • While these tables typically provide breakdowns by age or sex, they do not provide the needed breakdowns by age and sex; therefore, we have triangulated differences in age and sex by comparing the two; e.g., if the data shows that 54% of all people over age 60 have a certain trait, but that 53% of those who have that trait are women, we adjust the percentage to indicate that 57% of women and 51% of men over age 60 have that trait.
  • Income is readily available by age, but when broken down by sex is far more dependent on the type of household and marital status than can reasonably be triangulated. Therefore, we have provided the same income for both sexes as indicated by age alone in the project spreadsheet and the breakdown by sex and type of household in the tab marked "Income by Household Type."
  • Likewise, the type of domicile by age is readily available, but not by sex.
  • Pew Research lists some religions as having "<1%" of a given demographic; we have rounded these to 1% for the purposes of our calculations; consequently, total percentages are greater than 100% due to the necessary rounding errors.
Part
04
of twelve
Part
04

Population Demographics - Men 45-60

We have completed the demographic analysis for men age 45-60 as requested. For ease of use, particularly in comparing different age groups and sexes, we have gathered the requested demographic information into the attached project spreadsheet. In addition, since the geographic distribution information was not readily available in written form, we have included distribution maps in a project document.

Research Strategy Notes

  • Most information is taken directly from the tables of the US Census Bureau.
  • While these tables typically provide breakdowns by age or sex, they do not provide the needed breakdowns by age and sex; therefore, we have triangulated differences in age and sex by comparing the two; e.g., if the data shows that 54% of all people over age 60 have a certain trait, but that 53% of those who have that trait are women, we adjust the percentage to indicate that 57% of women and 51% of men over age 60 have that trait.
  • Income is readily available by age, but when broken down by sex is far more dependent on the type of household and marital status than can reasonably be triangulated. Therefore, we have provided the same income for both sexes as indicated by age alone in the project spreadsheet and the breakdown by sex and type of household in the tab marked "Income by Household Type."
  • Likewise, the type of domicile by age is readily available, but not by sex.
  • Pew Research lists some religions as having "<1%" of a given demographic; we have rounded these to 1% for the purposes of our calculations; consequently, total percentages are greater than 100% due to the necessary rounding errors.
Part
05
of twelve
Part
05

Population Demographics - Women 60+

We have completed the demographic analysis for women age 60 and older as requested. For ease of use, particularly in comparing different age groups and sexes, we have gathered the requested demographic information into the attached project spreadsheet. In addition, since the geographic distribution information was not readily available in written form, we have included distribution maps in a project document.

Research Strategy Notes

  • Most information is taken directly from the tables of the US Census Bureau.
  • While these tables typically provide breakdowns by age or sex, they do not provide the needed breakdowns by age and sex; therefore, we have triangulated differences in age and sex by comparing the two; e.g., if the data shows that 54% of all people over age 60 have a certain trait, but that 53% of those who have that trait are women, we adjust the percentage to indicate that 57% of women and 51% of men over age 60 have that trait.
  • Income is readily available by age, but when broken down by sex is far more dependent on the type of household and marital status than can reasonably be triangulated. Therefore, we have provided the same income for both sexes as indicated by age alone in the project spreadsheet and the breakdown by sex and type of household in the tab marked "Income by Household Type."
  • Likewise, the type of domicile by age is readily available, but not by sex.
  • Pew Research lists some religions as having "<1%" of a given demographic; we have rounded these to 1% for the purposes of our calculations; consequently, total percentages are greater than 100% due to the necessary rounding errors.
Part
06
of twelve
Part
06

Population Demographics - Men 60+

We have completed the demographic analysis for men age 60 and older as requested. For ease of use, particularly in comparing different age groups and sexes, we have gathered the requested demographic information into the attached project spreadsheet. In addition, since the geographic distribution information was not readily available in written form, we have included distribution maps in a project document.

Research Strategy Notes

  • Most information is taken directly from the tables of the US Census Bureau.
  • While these tables typically provide breakdowns by age or sex, they do not provide the needed breakdowns by age and sex; therefore, we have triangulated differences in age and sex by comparing the two; e.g., if the data shows that 54% of all people over age 60 have a certain trait, but that 53% of those who have that trait are women, we adjust the percentage to indicate that 57% of women and 51% of men over age 60 have that trait.
  • Income is readily available by age, but when broken down by sex is far more dependent on the type of household and marital status than can reasonably be triangulated. Therefore, we have provided the same income for both sexes as indicated by age alone in the project spreadsheet and the breakdown by sex and type of household in the tab marked "Income by Household Type."
  • Likewise, the type of domicile by age is readily available, but not by sex.
  • Pew Research lists some religions as having "<1%" of a given demographic; we have rounded these to 1% for the purposes of our calculations; consequently, total percentages are greater than 100% due to the necessary rounding errors.
Part
07
of twelve
Part
07

Population Psychographics - Women 35-45

The average female in this age group is most likely a working mother that values her family. She is busy raising her family and realizes she will have to take care of her parents soon if she already isn't doing so. She loves a bargain and a good social cause.

The age group of 35-45 is made up of two generations equally, Millennials and Generation X. Market research is usually conducted by generations instead of age groups. Therefore, we have included information for both generations with the understanding that the 35-40 age group will fall into the older Millennial group, and the 45-50 age group will fall into the younger Generation X group.

Life Factors

Home/Family

  • The older end of this age group is not only taking care of mostly teenagers but their older parents. 64% of the older people in this age group feel it is their responsibility to take care of aging parents.
  • The typical female in this group is most likely a married mom, with 86% in this age group being mothers. (2.5 children per household). The largest age group for children is age 12 or older for the 40-45 age group.
  • There is a slim chance (10-15%) that she is a grandmother and a possibility that her grandchildren share her home.
  • The younger women in this group account for 2/3 of all first time home buyers.

Work

  • They are reaching the height of their careers.
  • Chances are that she attended some kind of college (60%)
  • She is a working mother that averages at least 25 hours per week. There is a 40% chance that she is the main breadwinner for the family.
  • Their work life is relatively stable, with 87% not changing jobs in the last year.
  • According to Facebook, the job types that are reported most are administrative services (33%), management (29%), sales (26%), healthcare (21%), and education (17%).

Travel

  • More than half plan to take a vacation within the next 12 months, with the 40-45 age group having a higher percentage than the younger people in this group.
  • They will take an average of 4.2 trips this year.

Personality/Characteristics

Values/Views

  • They are generally accepting of others.
  • She highly values a work/life balance.
  • She is registered to vote (80%) and is most likely politically moderate.
  • 42% believe that having fun is the whole point of life.
  • The majority (80%) would rather spend on experiences than things.
  • Social causes are important and ways to support them are sought out.
  • 76% would like to be part of a special panel.
  • She is ready for a female president (83%) and would have voted for Hillary Clinton (49%).

Stressors

  • 81% wish they had more time to spend with their family.
  • 56% are overwhelmed by financial burdens.
  • She feels pessimistic about retirement.

Health Attitudes

  • 52% have a positive body image.
  • 67% try to exercise their brain and their body.
  • 20% have had a "wake up call" with their health in the last three years.
  • 57% consider themselves health conscious.

Shopping/Spending

Shopping Behaviors/Attitudes

  • This group is more likely to use their mobile phone over a PC/laptop when searching for products to buy online. (59% vs. 54%). 30% have used their mobile phones to pay for a purchase in the last month.
  • This group is more likely to spend on others, such as children, than themselves.
  • The older end of this group (45-50) outspends all other generations when it comes to housing, clothing, eating out, and entertainment.
  • The older end of this group is more likely to be loyal to a brand. 60% agree that if they find a brand they like, they will stick with it.
  • More than 90% researched a brand in the last month. The top categories they researched are travel (47%), clothing/apparel (43%), electronics (40%), and food or beverages (36%).
  • The younger people in this group will spend more for a socially responsible product.
  • More than half feel they are on top of their spending and 62% decide how the budget is spent.

Favorite Stores

  • Some of their favorite stores are Home Depot, Pottery Barn, Banana Republic, Finish Line, Foot Locker, and H&M.

Traditional Media

Television

  • 68% in this group have cable television.
  • They will actively avoid commercials.
  • They spend an average of fifteen hours per week watching television.

News Sources

  • 48% listen to the radio.
  • 62% still read a newspaper.

Free Time

Statistics

  • 40% fantasize about having a day when they have absolutely nothing to do.
  • They will spend 18-20 hours a week on leisure activities.
  • The most popular things to do with their free time are go out to eat (81%), socialize with friends and family (47%), and watch movies (62%).
  • 50% say they pick hobbies that help them unwind and destress.

Hobbies

  • Making home improvements was the most popular hobby (26%). Finding the latest tech, sports, gaming, reading, dance, crafting, fitness, music, board games, and cooking are also popular hobbies for this age group.
  • 57% gardened in the last year and 55% read.
  • She researches and discusses beauty.
  • She likes to experiment with food (79%).

Online Behaviors

  • She goes online to research the best deal on purchases before she makes a decision. She shops online once per day whether she makes a purchase or not.
  • This group usually goes online with a purpose, due to their busy lives.
  • The most popular activities for this group are Facebook (71%), YouTube (59%), Social networking (58%), banking (55%), and playing games on their phone (19%).

Digital Devices

  • She prefers to use her smartphone (81%) or laptop (81%). Her least favorite device is desktop (48%) or an e-reader (15%).

Digital Content

  • They are avid streamers. They subscribe to Netflix (68%), Amazon Prime (49%), Hulu (40%), Spotify (35%), and Satellite Radio (32%).
  • They consume seven different types of digital content: weather (68%), news (62%), music (50%), travel (39%), sports (35%), and finance (33%).

Social Media

  • Over 80 -99% use social media.
  • Their preferred time to access social media is between 8 PM and midnight.
  • Their motivation to use social media is goal oriented. They use social media to stay up to date with the news and keep in touch with friends and family. Their top social media activities are consuming content (71%), sharing or reposting content (42%), and creating their own content (29%).
  • Social media is used as a referral system for many when researching products.
  • They account for 36% of the pins on Pinterest and it is their second favorite form of social media.

Facebook

  • Facebook is the most popular choice.
  • An average of seven hours per week is spent on Facebook.
  • She loves to share content, especially about her family or a good deal.
  • Her most popular Facebook pages are The Spruce, Bringin Home the Browns, Elf On The Shelf, Jane, Pottery Barn Kid, imomsohard, American Girl, ABCmouse, and Coupon Divas.

YouTube

  • 73% regularly watch YouTube. The top five categories are home repair and improvement, cooking, technology use and repair, arts and crafts, and beauty and personal care.
  • YouTube is popular since it lets them connect with their kids and keep up with trends that are important to their children.
  • DIY content is one of the most popular viewing topics.

Popular Websites

According to Facebook Insights, these are the most popular websites:
  • Media/News Company- The Spruce, Parents
  • Education Website- ABCmouse.com, Early Learning Academy, Positive Parenting Solutions
  • News & Media Website- Coupon Divas, BlackFriday.com
  • Water Park- Great Wolf Lodge
  • Home Decor- Smallwoods, Canvas On Demand, Joss & Main, Pier 1
  • Baby & Children's Clothing Store- The Children's Place
  • Community- Bringing Home the Browns, Crock Pot Girl, Scary Mommy
  • Clothing (Brand)- Lolly Wolly Doodle, Lime Lush Boutique, Old Navy, Amazon Fashion
  • Comedian- imomsohard, The Holderness Family, Heather Land - I Ain't Doin It, Darren Knight
  • TV Network-Disney Junior
  • Jewelry/Watches- Lisa Leonard Designs
  • Cause- Tripp Halstead Updates
  • Baby Goods/Kids Goods- The Elf on the Shelf, Pampers, Carter's, Gerber
  • Health & Wellness Website- Cleanfoodcrush
  • Company- Box Tops for Education, Stitch Fix, Shutterfly, HowDoesShe
  • Health/Beauty- Beachbody, Young Living, Essential Oils
  • Artist- Candace Cameron Bure, Kirk Cameron
  • Blogger- 100 Days of Real Food
  • Product/Service- FabKids.com, P&G Everyday, Crayola, Lysol, Cricut - The Official Page!, The Honest Company
  • Retail Company- Pottery Barn Kids, Personal Creations, Babies"R"Us, Maurices, Birch Lane, Toys''R''Us, Target, Littles, HomeGoods, Hobby Lobby, Famous Footwear, Zulily, Target Style, Pottery Barn, JOANN Fabric, and Craft Stores, T.J.Maxx, thredUP, Marshalls, The Crock-Pot Brand
Part
08
of twelve
Part
08

Population Psychographics - Men 35-45

The average male in this age group is most likely a working father. He is active in his family's life, even cooking dinner.

The age group of 35-45 is made up of two generations equally, Millennials and Generation X. Market research is usually conducted by generations instead of age groups. Therefore, we have included information for both generations with the understanding that the 35-40 age group will fall into the older Millennial group, and the 45-50 age group will fall into the younger Generation X group. We discovered during research that there is significantly more information regarding women than men, being that they are perceived as the chief "buyers" in the family and having the most influence on purchases.

Life Factors

Home/Family

  • The older end of this age group is not only taking care of mostly teenagers but their older parents. 64% of the older people in this age group feel it is their responsibility to take care of aging parents.
  • The typical male in this group is most likely married and has children. (2.5 children per household). The largest age group for children is age 12 or older for the 40-45 age group.
  • He is central in his children's lives and assists with or cooks dinner regularly.
  • There is a slim chance (10-15%) that he is a grandparent and a possibility that his grandchildren share his home that he owns (70%).

Work

  • They are reaching the height of their careers and most likely attended college (60%).
  • Their work life is relatively stable, with 87% not changing jobs in the last year.
  • According to Facebook, the job types that are reported most are installation and repair (18%), construction (15%), architecture and engineering (10%), maintenance (7%), farming/forestry (9%), and protective services (6%). It is of note that men seem to report their job positions far less than women do.

Travel

  • More than half plan to take a vacation within the next 12 months, with the 40-45 age group having a higher percentage than the younger people in this group.
  • They will take an average of 4.2 trips this year.

Personality/Characteristics

Values/Views

Stressors

  • 81% wish they had more time to spend with their family.
  • 56% are overwhelmed by financial burdens.
  • He feels pessimistic about retirement.

Health Attitudes

  • 52% have a positive body image.
  • 67% try to exercise their brain and their body.
  • 20% have had a "wake up call" with their health in the last three years.
  • 57% consider themselves health conscious.

Shopping/Spending

Shopping Behaviors/Attitudes

  • This group is more likely to use their mobile phone over a PC/laptop when searching for products to buy online. (59% vs. 54%). 30% have used their mobile phones to pay for a purchase in the last month.
  • This group is more likely to spend on others, such as children, than themselves.
  • He is interested in self care and grooming products.
  • The older end of this group (45-50) outspends all other generations when it comes to housing, clothing, eating out, and entertainment.
  • The older end of this group is more likely to be loyal to a brand. 60% agree that if they find a brand they like, they will stick with it.
  • More than 90% researched a brand in the last month. The top categories they researched are travel (47%), clothing/apparel (43%), electronics (40%), and food or beverages (36%).
  • The younger people in this group will spend more for a socially responsible product.
  • Favorite Stores
  • Some of their favorite stores are Home Depot, Pottery Barn, Banana Republic, Finish Line, Foot Locker, and H&M.

Traditional Media

Television

  • 68% in this group have cable television.
  • They will actively avoid commercials.
  • They spend an average of fifteen hours per week watching television.

News Sources

  • 48% listen to the radio.
  • 62% still read a newspaper.

Free Time

Statistics

  • 40% fantasize about having a day when they have to do absolutely nothing.
  • They will spend 18-20 hours a week on leisure activities.
  • The most popular things to do with their free time are go out to eat (81%), socialize with friends and family (47%), and watch movies (62%).
  • 50% say they pick hobbies that help them unwind and destress.

Hobbies

  • Making home improvements was the most popular hobby (26%). Finding the latest tech, sports, gaming, reading, dance, crafting, fitness, music, board games, and cooking are also popular hobbies for this age group.

Online Behaviors

  • He goes online to research the best deal on purchases before he makes a decision.
  • This group usually goes online with a purpose, due to their busy lives.
  • The most popular activities for this group are Facebook (71%), YouTube (59%), Social networking (58%), banking (55%), and playing games on their phone (19%).

Digital Devices

  • He prefers to use his smartphone (81%) or laptop (81%). His least favorite device is desktop (48%) or an e-reader (15%).

Digital Content

  • They are avid streamers. They subscribe to Netflix (68%), Amazon Prime (49%), Hulu (40%), Spotify (35%), and Satellite Radio (32%).
  • They consume seven different types of digital content: weather (68%), news (62%), music (50%), travel (39%), sports (35%), and finance (33%).

Social Media

  • Over 80 -99% use social media.
  • Their preferred time to access social media is between 8 PM and midnight.
  • Their motivation to use social media is goal oriented. They use social media to stay up to date with the news and keep in touch with friends and family. Their top social media activities are consuming content (71%), sharing or reposting content (42%), and creating their own content (29%).
  • Social media is used as a referral system for many when researching products.

Facebook

  • Facebook is the most popular choice.
  • An average of seven hours per week is spent on Facebook.
  • His most popular Facebook pages are The Dad, Alien Gear Holsters, Donnie Baker, Ugly Stick

YouTube

  • 73% regularly watch YouTube. The top five categories are home repair and improvement, cooking, technology use and repair, arts and crafts, and beauty and personal care.
  • YouTube is popular since it lets them connect with their kids and keep up with trends that are important to their children.
  • DIY content is one of the most popular viewing topics.

Popular Websites

According to Facebook Insights, these are the most popular websites:
  • Food & Beverage Company- Dos Equis, Miller Lite, Coors Light, Crown Royal
  • Comedian- Donnie Baker, Rodney Carrington, Catfish Cooley, Ron White
  • Coffee Shop- Black Rifle Coffee Company
  • Retail Company- Alien Gear Holsters, GLOCK, Academy Sports + Outdoors, Carhartt
  • Clothing Company- American AF
  • Clothing Store- Nine Line Apparel, Legendary Whitetails
  • Tools/Equipment- Craftsman
  • Community- The Dad, NFL Memes, BBQ Pit Boys, NFL Memes
  • Motorcycle Dealership- West Coast Choppers
  • Outdoor & Sporting Goods Company- Ugly Stik, RTIC Outdoors, Smith & Wesson Inc., Bass Pro Shops, Browning
  • Clothing (Brand)- Grunt Style
  • Nonprofit Organization- NRA Institute for Legislative Action, NRA - National Rifle Association of America, National Association for Gun Rights
  • Personal Blog- 2nd Amendment
  • Wine/Spirits- Captain Morgan, Jack Daniel's Tennessee Whiskey
  • Politician- Gary Johnson
  • Health/Beauty- Dollar Shave Club
  • Sports League- UFC
  • Brewery-Samuel Adams, Budweiser, Bud Light
  • Artist- Kevin Smith
  • Apparel & Clothing- Realtree Outdoors®
Part
09
of twelve
Part
09

Population Psychographics - Women 45-60

The average female in this age group is most likely a working mother that values her family. She is busy raising her family and realizes she will have to take care of her parents soon if she already isn't doing so. She is at the height of her career and enjoys using Facebook to connect with friends and family.

The age group of 45-60 is made up of two generations, Generation X (45-54) and Baby Boomers (55-59). The majority of people in this group are Generation X (75%). Market research is usually conducted by generations instead of age groups. Therefore, we have focused more on information for Generation X with added insights from the Baby Boomer Generation.

Life Factors

Home/Family

  • The average woman in the group is married and has an average of 2.5 children. They are most likely preteens and older.
  • This group is balancing older children, with some in college, and their aging parents.
  • She most likely attended college (60%).
  • This group has more grandparents than the 35-45 age group, considering the average age of a first time grandparent is 52.
  • 62% are the main deciders when it comes to their family budget.

Work

  • According to Facebook Insights, the most popular professions that were reported are administrative services (35%), management (31%), sales (26%), healthcare (17%), education (16%), business (13%), and community/social services (11%).
  • They are reaching the pinnacle of their careers and are stable, 87% have been at their job more than a year.
  • She works a minimum of 25 hours per week.

Travel

  • When traveling, they prefer the beach (56%), city (57%), nature (43%), amusement part (38%), cruises (36%), and backpacking (16%).

Personality/Characteristics

Values/Views

  • This age group is accepting of others since they grew up with no segregation. They are also tolerant of other lifestyles.
  • Having a work-life balance is important.
  • 80% are registered to vote, but they do not always participate.
  • 81% want more time with their family, and spend their spare time with them (52%).
  • Popular Internet Activities: Facebook (71%), YouTube (59%), Social networking (58%), banking (55%), playing games on phone (19%).
  • She is most likely politically moderate.
  • When asked what is important, being healthy came in first (67%), followed by being in a loving relationship (50%), having a family (38%), being wealthy (24%), and enjoying work (14%).
  • She is twice as likely to have a better opinion about the economy. She has been through a recession and is less worried than her younger counterpart.
  • She is more likely to be a volunteer.

Stressors

  • They are dealing with mortgages, tuition, aging parents, and working long hours.
  • They feel that the middle class is vanishing.
  • 56% feel overwhelmed by financial burdens.
  • She feels pessimistic about her retirement.

Health Attitudes

  • 67% try to not only exercise their body, but their brain as well.
  • 20% have experienced a health wake-up call in the past three years.
  • 57% said they are health conscious.

Shopping/Spending

Shopping Behaviors/Attitudes

  • They will search extensively before making a purchase.
  • Phones are the preferred choice when making purchases, followed by laptops when they are shopping (59% vs. 54%).
  • 30% have used their phones to pay for an item in the last month.
  • When they find a brand that works for them, they stick with it (84%).
  • Since the majority own homes, purchases for the home like the Nest thermostat are popular.
  • They outspend every other generation when it comes to clothes, home purchases, food, and entertainment.
  • 92% will pass along a good deal.
  • 58% use price comparison sites.
  • She shops for beauty products that are age defying and wears less makeup than she did when she was younger. She will spend more for what she considers better quality.

Favorite Stores

  • Home Depot and Pottery Barn are favorite stores.

Traditional Media

Television

  • If they had to get rid of one device, a television would be the first choice (58%).
  • Television is usually recorded to watch later so they can avoid advertising.

News Sources

  • 48% listen to the radio.
  • 62% read a newspaper.

Free Time

Statistics

  • In their free time they enjoy going out to eat (81%), socializing with friends and family (47%), and watching movies (62%).
  • They travel at least once per year (73%) and will research the vacation before booking it.
  • She spends 18 hours a week on leisure activities.
  • They want their leisure times to be a time of relaxing.

Hobbies

  • 26% like making home improvements.
  • 57% gardened last year and 55% read literature.
  • The most popular hobbies for this group are music, sports, gaming, reading, cooking, baking, fitness, art, Netflix, crafting, and dance.

Online Behaviors

  • Due to this group being so busy with so many responsibilities, when they go online they go for a reason. They are less likely to go to "waste" time.
  • The top topics visited online are weather (68%), news (62%), music (50%), travel (39%), sports (35%), and finance (33%).
  • While online the like the following activities: Facebook (71%), YouTube (59%), Social networking (58%), banking (55%), playing games on phone (19%).

Digital Devices

  • 86% are smartphone users and 91% use them daily.

Digital Content

  • They subscribe to Netflix (38%), Cable(58%), Amazon Prime (35%), Hulu(20%), Spotify- (17%), and Satellite Radio (14%).

Social Media

  • 99% use some sort of social media.
  • Social media is a way to keep in touch with friends, family, and to keep up with the news.
  • The top activities are consuming content (71%), sharing or reposting content (42%), and creating their own content (42%).
  • Women account for 36% of the pins on Pinterest.
  • They use Instagram less than the 34-45 age group (8%).

Facebook

  • Facebook is the number one social media website.
  • The most popular pages on Facebook are Tee for the Soul , Personal Creations , Kirkland's , Birch Lane, The Paleo Secret, P&G Everyday, Coupon Divas, Hungry Girl, and Crock Pot Girl.
  • They are on Facebook more than the 34-45 age group.

YouTube

  • 73% of this age group watches YouTube. The five most popular categories are home repair and improvement, cooking, technology use and repair, arts and crafts, and beauty and personal care.
  • YouTube enables her to keep up with trends and news that are important to her family.

Popular Websites

According to Facebook Insights, these are the most popular websites:
  • Health/Beauty- The Paleo Secret, Beyond Diet
  • Health & Wellness Website- Hungry Girl, Cleanfoodcrush
  • Community- Crock Pot Girl
  • Weight Loss Center- WW (formerly Weight Watchers)
  • TV Network- Hallmark Channel, USA, Insp
  • Food & Beverage- Paula Deen
  • Women's Clothing Store- Tee for the Soul, Chic Soul, Lane Bryant, The Mint Julep Boutique
  • Food & Beverage Company-Ghirardelli Chocolate Company, Keurig, Betty Crocker
  • Comedian- Heather Land — I Ain't Doin It
  • Website- Julie's Freebies, Shop Club
Part
10
of twelve
Part
10

Population Psychographics - Men 45-60

The average male in this age group is employed, has a family, and enjoys making home improvements. He is juggling mortgages, tuition, and his aging parents.

The age group of 45-60 is made up of two generations, Generation X (45-54) and Baby Boomers (55-59). The majority of people in this group are Generation X (75%). Market research is usually conducted by generations instead of age groups. Therefore, we have focused more on information for Generation X with added insights from the Baby Boomer Generation.

Life Factors

Home/Family

  • The average man in the group is married and has an average of 2.5 children. They are most likely preteens and older.
  • This group is balancing older children, with some in college, and their aging parents.
  • This group has more grandparents than the 35-45 age group, considering the average age of a first time grandparent is 52.
  • 62% are the main deciders when it comes to their family budget.

Work

  • According to Facebook Insights, the most popular professions that were reported are transportation (19%), installation and repair (16%), veteran (15%), construction (13%), architecture and engineering (10%), farming (9%), and protective services (7%).
  • They are reaching the pinnacle of their careers and are stable, 87% have been at their job more than a year.

Travel

  • When traveling, they prefer the beach (56%), city (57%), nature (43%), amusement part (38%), cruises (36%), and backpacking (16%).

Personality/Characteristics

Values/Views

  • This age group is accepting of others since they grew up with no segregation. They are also tolerant of other lifestyles.
  • Having a work-life balance is important.
  • 80% are registered to vote, but they do not always participate.
  • 81% want more time with their family, and spend their spare time with them (52%).
  • Popular Internet Activities: Facebook (71%), YouTube (59%), Social networking (58%), banking (55%), playing games on phone (19%).
  • He is most likely politically moderate.
  • When asked what is important, being healthy came in first (67%), followed by being in a loving relationship (50%), having a family (38%), being wealthy (24%), and enjoying work (14%).
  • He is more likely to be a volunteer.

Stressors

  • They are dealing with mortgages, tuition, aging parents, and working long hours.
  • They feel that the middle class is vanishing.
  • 56% feel overwhelmed by financial burdens.
  • He feels pessimistic about his retirement.

Health Attitudes

  • 67% try to not only exercise their body, but their brain as well.
  • 20% have experienced a health wake-up call in the past three years.
  • 57% said they are health conscious.

Shopping/Spending

Shopping Behaviors/Attitudes

  • They will search extensively before making a purchase.
  • Phones are the preferred choice when making purchases, followed by laptops when they are shopping (59% vs. 54%).
  • 30% have used their phones to pay for an item in the last month.
  • When they find a brand that works for them, they stick with it (84%).
  • Since the majority own homes, purchases for the home like the Nest thermostat are popular.
  • They outspend every other generation when it comes to clothes, home purchases, food, and entertainment.
  • 92% will pass along a good deal.
  • 58% use price comparison sites.

Favorite Stores

  • Home Depot and Pottery Barn are favorite stores.

Traditional Media

Television

  • If they had to get rid of one device, a television would be the first choice (58%).
  • Television is usually recorded to watch later so they can avoid advertising.

News Sources

  • 48% listen to the radio.
  • 62% read a newspaper.

Free Time

Statistics

  • In their free time they enjoy going out to eat (81%), socializing with friends and family (47%), and watching movies (62%).
  • They travel at least once per year (73%) and will research the vacation before booking it.
  • He spends 18 hours a week on leisure activities.
  • They want their leisure times to be a time of relaxing.

Hobbies

  • 26% like making home improvements.
  • 57% gardened last year and 55% read literature.
  • The most popular hobbies for this group are music, sports, gaming, reading, cooking, baking, fitness, art, Netflix, crafting, and dance.

Online Behaviors

  • Due to this group being so busy with so many responsibilities, when they go online they go for a reason. They are less likely to go to "waste" time.
  • The top topics visited online are weather (68%), news (62%), music (50%), travel (39%), sports (35%), and finance (33%).
  • While online the like the following activities: Facebook (71%), YouTube (59%), Social networking (58%), banking (55%), playing games on phone (19%).

Digital Devices

  • 86% are smartphone users and 91% use them daily.

Digital Content

  • They subscribe to Netflix (38%), Cable(58%), Amazon Prime (35%), Hulu(20%), Spotify- (17%), and Satellite Radio (14%).

Social Media

  • 99% use some sort of social media.
  • Social media is a way to keep in touch with friends, family, and to keep up with the news.
  • The top activities are consuming content (71%), sharing or reposting content (42%), and creating their own content (42%).
  • Men are far less likely to share content than women.
  • They use Instagram less than the 34-45 age group (8%).

Facebook

  • Facebook is the number one social media website.
  • The most popular pages on Facebook are USCCA, Military Machine, Alien Gear Holsters, Ted Nugent, 2nd Amendment, I Love WWII Planes, Concealed Nation, BikerOrNot.com, Dennis Miller, and Sammy Hagar.
  • They are on Facebook more than the 34-45 age group.

YouTube

  • 73% of this age group watches YouTube. The five most popular categories are home repair and improvement, cooking, technology use and repair, arts and crafts, and beauty and personal care.
  • YouTube enables him to keep up with trends and news that are important to their family.

Popular Websites

According to Facebook Insights, these are the most popular websites:
  • Product/Service- USCCA
  • Retail Company- Alien Gear Holsters, GLOCK
  • Personal Blog- 2nd Amendment, BikerOrNot.com
  • Cause- Concealed Nation
  • Actor- R. Lee Ermey, John Wayne
  • Journalist- Michelle Malkin
  • Motorcycle Dealership- Indian Motorcycle
  • Community- The New Resistance, Hillary For Prison, Stop Amnesty, The Tea Party, and Community by WJ
  • News Personality- Rush Limbaugh, Sean Hannity
  • Tools/Equipment- Craftsman
  • Shooting/Hunting Range- Apple Creek, Whitetails Ranch
  • Outdoor & Sporting Goods Company- Smith & Wesson Inc., Remington Arms Company
  • Comedian- Steven Crowder, Ron White — Official Site
  • Author- Allen West, Laura Ingraham
  • Athlete- Danica Patrick, Dale Earnhardt Jr.
  • Public Figure-Dennis Miller, Mark Levin, Herman Cain, Dinesh D'Souza, Candace Owens, Glenn Beck, Bill O'Reilly, Judge Jeanine Pirro


Part
11
of twelve
Part
11

Population Psychographics - Women 60+

The average female in this age group is most likely a grandmother and married. She enjoys gardening. She is more likely to splurge on items that her younger counterparts.
The over 60 age group is made up of Baby Boomers. Market research is usually conducted by generations instead of age groups. Therefore, we have focused more on information for the Baby Boomer Generation.

Life Factors

Home/Family

  • The average family size is 2.5. To make up for the empty nest, a good percentage have dogs (36%) or cats (24%).
  • She is most likely married. There is a higher chance that she is a widow than her male counterpart (9% vs. 3%).
  • There is an 86% chance that she is a mother. She is most likely a grandmother and has six grandchildren. The average age of a grandparent is 64.

Work

  • This group is the most likely to be a veteran.
  • About half of this group is still working.
  • The most popular professions reported to Facebook are administrative services (36%), management (30%), education (18%), community/social services (14%), healthcare (14%), business (11%), and legal (5%).

Travel

  • Their favorite destinations are the beach (53%), the city (45%), nature (35%), amusement parks (20%), and cruises (45%).

Personality/Characteristics

  • Older women are twice as likely to have opinions about the economy. 44% are worried about the economy.

Values/Views

  • 53% feel that society is too politically correct.
  • Human rights are important (87%).
  • 88% will vote.

Stressors

Health Attitudes

  • 17% use wearables to track how many steps they take a day, which is right on track with the rest of America.
  • 54% have exercised regularly in the last twelve months.
  • 26% have been on a diet.
  • She is concerned about her health and chooses "super" foods that target certain conditions.

Shopping Behaviors/Attitudes

  • They spend money each time they shop.
  • She spends her disposable income on travel, dining out, and voluntourism.
  • They are the most likely group to splurge on items that are not on their grocery list.
  • 31% will buy organic.
  • They are the least likely group to make a purchase on their smartphone.
  • Their top sources of information about products, in order of popularity, are friends, family, newspapers, magazine, television ads, and online ads.
  • Women will shop around for the best deals. Women in this age group are 80% more likely than the under 40 group to do this.
  • 58% use price comparison sites.

Traditional Media

Television

  • 92% still watch traditional television weekly. The majority record it to watch later.
  • They will watch 174 hours of television per month. This is 63% more than the 35-45 age group.
  • Their top stations are History Channel, the Weather Channel, Discovery, ESPN, and Fox News.
  • 49% subscribe to cable.

Music

  • Their favorite music genres are classic rock, country, adult contemporary, classical, and R&B/pop.

Free Time

Statistics

  • This age group will spend 21 hours per week on leisure activities. If they are over 68, they will spend 30.
  • 78.5 have eaten out in a sit down restaurant in the last thirty days. 84.8% have eaten fast food in the last thirty days. 49% have had fast food four or more times in the last thirty days. They enjoy Chinese the most.
  • They are the least likely group to go to a coffee shop.

Hobbies

  • The top hobbies for this age group are cooking, DIYs, exercise, movies, music, new technology, socializing, sports, travel, and volunteering.
  • They also enjoy gardening, bird watching, the beach, live theater, Sudoku, and PC games.
  • Some enjoy rescuing animals to fill up the void from an empty nest.
  • 30% have gone to a sporting event in the last year.
  • 20% have gone to a live theater event.
  • 52% enjoy gardening. Women enjoy gardening more (57%).
  • 9% volunteer.

Digital Media

  • 24% subscribe to Netflix, 35% to Amazon Prime, 8% to Hulu, 2% to Spotify, and 4% to satellite radio.

Online Behaviors

  • They will spend an average of 27 hours per week online, which is the most of any group.
  • 60% read articles and blog posts.
  • 70% will watch online videos.
  • 96% will use a search engine.
  • 95% use email.
  • 92% shop for products and services online.

Social Media

  • 75-91% use social media.
  • 5% use Twitter.
  • They are the most likely to share political content (95%).
  • They are the most likely to share content than any other age group.
  • Women are more likely to share content than men (26%)
  • Over half of this group will go to a site after seeing it advertised on social media if it appeals to them.

Facebook

  • Facebook is their choice for reviving "dormant" relationships.
  • 16% spend 11 hours or more a week on Facebook.
  • 84% prefer Facebook as their social media choice.
  • The most popular pages on Facebook for this group, in order of popularity, are The Grandma's Club, Silver Sneakers, The Good Old Days, Donald Trump Is My President, Quilting Deals- Missouri Star Quilt Co., Old Photo Archive, 24 Blocks, Chico's, Poll Hype, and AmoMama.com.

Popular Websites

According to Facebook, these are the most popular websites for this demographic.
  • Sports- SilverSneakers
  • Retail Company- Quilting Deals - Missouri Star Quilt Co
  • History Museum- Old Photo Archive
  • Magazine- 24 Blocks, Dusty Old Thing
  • Clothing (Brand)- Chico's
  • Interest- The Grandma's Club, Poll Hype, AWM, AmericaUSA, Patriots for Donald Trump
  • Entertainment Website- AmoMama.com, Addicted 2 Country Music
  • Education- Quilting Club
  • Loan Service- Low VA Rates
  • Pet Service- FamilyPet
Part
12
of twelve
Part
12

Population Psychographics - Men 60+

The average man over the age of 60 is married and a grandparent. There is a good chance he is retired and is a veteran. He enjoys going to the beach.

The over 60 age group is made up of Baby Boomers. Market research is usually conducted by generations instead of age groups. Therefore, we have focused more on information for the Baby Boomer Generation. We discovered during research that there is significantly more information regarding women than men, being that they are perceived as the chief "buyers" in the family and having the most influence on purchases.

Life Factors

Home/Family

  • The average family size is 2.5. To make up for the empty nest, a good percentage have dogs (36%) or cats (24%).
  • He is most likely married.
  • There is an 86% chance that he is a father. He is most likely a grandfather and has six grandchildren. The average age of a grandparent is 64.

Work

  • This group is the most likely to be a veteran.
  • About half of this group is still working.
  • The most popular professions reported to Facebook are veterans (14%), installation and repair (14%), construction (11%), farming (8%), protective services (7%), IT and technical (6%), and mathematics and computation (6%).

Travel

  • Their favorite destinations are the beach (53%), the city (45%), nature (35%), amusement parks (20%), and cruises (45%).

Personality/Values/Views

  • 53% feel that society is too politically correct.
  • Human rights are important (87%).
  • 88% will vote.
  • He is most likely a conservative.

Stressors

Health Attitudes

  • 17% use wearables to track how many steps they take a day, which is right on track with the rest of America.
  • 54% have exercised regularly in the last twelve months.
  • 26% have been on a diet.

Shopping Behaviors/Attitudes

  • They spend money each time they shop.
  • They are the most likely group to splurge on items that are not on their grocery list.
  • They are the least likely group to make a purchase on their smartphone.
  • Their top sources of information about products, in order of popularity, are friends, family, newspapers, magazine, television ads, and online ads.

Traditional Media

Television

  • 92% still watch traditional television weekly. The majority record it to watch later.
  • They will watch 174 hours of television per month. This is 63% more than the 35-45 age group.
  • Their top stations are History Channel, the Weather Channel, Discovery, ESPN, and Fox News.
  • 49% subscribe to cable.

Music

  • Their favorite music genres are classic rock, country, adult contemporary, classical, and R&B/pop.

Free Time

Statistics

  • This age group will spend 21 hours per week on leisure activities. If they are over 68, they will spend 30.
  • 78.5 have eaten out in a sit down restaurant in the last thirty days. 84.8% have eaten fast food in the last thirty days. 49% have had fast food four or more times in the last thirty days. They enjoy Chinese the most.
  • They are the least likely group to go to a coffee shop.

Hobbies

  • The top hobbies for this age group are cooking, DIYs, exercise, movies, music, new technology, socializing, sports, travel, and volunteering.
  • They also enjoy gardening, bird watching, the beach, live theater, Sudoku, and PC games.
  • Some enjoy rescuing animals to fill up the void from an empty nest.
  • 30% have gone to a sporting event in the last year.
  • 20% have gone to a live theater event.
  • 52% enjoy gardening. Women enjoy gardening more (57%).
  • 9% volunteer.

Digital Media

  • 24% subscribe to Netflix, 35% to Amazon Prime, 8% to Hulu, 2% to Spotify, and 4% to satellite radio.

Online Behaviors

  • They will spend an average of 27 hours per week online, which is the most of any group.
  • 60% read articles and blog posts.
  • 70% will watch online videos.
  • 96% will use a search engine.
  • 95% use email.
  • 92% shop for products and services online.

Social Media

  • 75-91% use social media.
  • 5% use Twitter.
  • They are the most likely to share political content (95%).
  • They are the most likely to share content than any other age group.
  • Women are more likely to share content than men (26%)
  • Over half of this group will go to a site after seeing it advertised on social media if it appeals to them.

Facebook

  • Facebook is their choice for reviving "dormant" relationships.
  • 16% spend 11 hours or more a week on Facebook.
  • 84% prefer Facebook as their social media choice.
  • The most popular pages on Facebook for this group, in order of popularity, are: AWM OMG, Gone Ballistic, The National Pulse, Conservative World Daily, I Love WWII Planes, John Cornyn, Headline Journal, and Proud Americans Online.

Popular Websites

According to Facebook, these are the most popular websites for this demographic.
  • Entertainment Website- I Love WWII Planes
  • Website- HeadlineJournal.com
  • Personal Blog- Click It News, Yes I'm Right
  • Financial Service- Wes Moss, Money Matters
  • Nonprofit Organization- U.S. Term Limits, Californians for Population Stabilization, No Labels Media Research Center
  • News Personality-Brent Bozell, Ben Ferguson
  • Community Organization- Fed-Up Americans
  • Political Organization- Conservative World, Daily Rebirth of Freedom by WJ, OpsLensHeritage, Action for America, Convention of States, Secure America Now
  • Media/News Company- Gone Ballistic, The National Pulse, Proud Americans Online, Lady Liberty News, The Real Patriots, Liberty Chronicle, Conservative Tradition, The Angry Patriot, The Daily Headline, Donald Trump is My President, Conservative Register, Conservative Reporter

Sources
Sources

From Part 07
Quotes
  • "they are simultaneously caring for their aging parents and raising adolescents"
  • "In regards to X’s generational characteristics, they are known to be the most cynical and easily swayed generation, as they have adapted to the introduction of video games and social media."
  • "they bring to the table leadership, and an understanding of the multi-generational society. Generation X members have founded major corporations such as Google and Amazon. Generation X is typically educated, ethnically diverse and unique. This generation grew up without segregation and is overall more accepting of others."
  • ", Facebook is the number one social media platform among Gen X."
Quotes
  • "Gen Xers are now juggling child care, homeownership, and reaching the peak of their careers. "
  • "Gen Xers are busy! They’re dealing with children, paying mortgages and tuition, and working a LOT. Turns out, they’re also on online—more than 80% of this generation reports that they are on Facebook, MySpace (what?!) and Twitter"
  • "About two-thirds of Gen Xers with a household income of $250,000 or more and half Gen Xers with incomes of less $250,000 plan on taking a vacation in the next 12 months."
Quotes
  • "Over 60% of Gen Xers attended college. "
  • "Values work/life balance "
  • "Tolerant of other lifestyles"
  • "Adapt well to change "
  • "They tend to be less committed to a single employer as a result. They're more willing to change jobs to get ahead than previous generations. They adapt well to change and are tolerant of alternative lifestyles. Generation X is ambitious and eager to learn new skills, but they like to accomplish things on their own terms."
  • "Once they're online, Gen X consumers are content to search far and wide for the information they want and need before making a purchase. They're motivated by skepticism toward marketers, but they also seek the best deal"
  • "73 percent of Gen X consumers regularly tune in to watch YouTube videos in five categories: home repair and improvement; cooking; technology use and repair; arts and crafts; and beauty and personal care."
Quotes
  • "The majority of Gen X members are married with an average of 2.5 children per household. The largest age group for children is age 12 or older. "
  • "10% of Gen X parents are also grandparents, with some grandchildren even sharing their home."
  • "48% of Gen Xers listen to the radio and 62% still read newspapers. "
  • "Gen X has been shown to watch more live TV, DVR, and VOD than Millennials in a typical month, according to Forrester. In fact, households in which at least one person is a member of Generation X and those with children 17 and under are much more likely to stream video and other over-the-top (OTT) content – mostly Netflix. "
Quotes
  • "And as they’re more likely to be going online with a purpose, marketers have less moments of opportunity to engage Gen Xers."
  • "In fact, a third of daily time spent watching TV-based content is dedicated to online TV/streaming services."
  • "Gen Xers are now spending an average of close to 2 hours a day on social media (that’s 48 minutes less than millennials), and they shouldn’t be hard to find."
  • "Gen Xers’ motivations for using social media are far more goal-oriented than just casual browsing. They’re most likely to use it to stay up-to-date with news, and to keep in touch with their friends"
  • "They’re now more likely to reach for a mobile than a PC/laptop when searching for products to buy online (59% vs. 54%), purchasing products online (49% vs. 46%) and for posting product or brand reviews (24% vs. 23%)."
  • "In fact, this leaning towards mobile is impacting physical purchases too, with 3 in 10 having used their phone to pay for an item past month."
  • "If brands get it right, Gen Xers are the generation most likely to be loyal. 3 in 5 agree that once they find a brand they like, they’ll stick with it."
Quotes
  • "Are employed (83%) and are homeowners (70%). The average annual household income of Gen X is $102,000 compared to $71,000 for millennials and $98,000 for baby boomers, according to data from Environics Analytics."
  • "Gen Xers regularly consume seven different categories of digital content. The top topics consumed in the past month using any device are: weather (68%), news (62%), music (50%), travel (39%), sports (35%) and finance (33%)."
  • "More than 90% of Gen Xers have researched products in the month. Top product categories researched online are: travel (47%), clothing/apparel (43%), electronics (40%) and food or beverages (36%)."
  • "Almost all Gen Xers (99%) use some form of social media, and the top activities are consuming content (71%), sharing or reposting content posted by others (42%), and creating or sharing their own content (29%). Eighty-six percent of Gen Xers are smartphone users and 91% of Gen X smartphone users use it daily."
  • "• 64% feel it is (or will be) their responsibility to take care of their aging parents • 18% of Gen X parents feel the pressure of raising kids while looking after older parents • 48% feel they are part of a ‘vanishing’ middle class • 80% believe work-life balance is important • 48% fantasize about having a day or evening to just do nothing, compared to 58% of millennials • 87% have not recently changed jobs or careers, indicating stability at work • 52% have a positive self-body image • 67% try to exercise their brain as well as their body • 20% have experienced a health wake-up call in the past three years • 57% said they are health conscious "
Quotes
  • "• 15% of Gen X has grandkids less than 18 years old."
Quotes
  • "The majority (80%) are registered to vote, but do not always vote."
  • "56% feel overwhelmed by financial burdens. "
  • "Popular Internet Activities: Facebook (71%), YouTube (59%), Social networking (58%), banking (55%), playing games on phone (19%)."
Quotes
  • "81% wish they had more time to spend with their family. 42% agree that having fun is the whole point of life. 52% say spare time is spent with family. "
  • "Free time: Go out to eat- 81% Socialize with friends and family- 47% Watch Movies- 62% 74% love to research a vacation before they go 73% book one leisure trip per year "
Quotes
  • "politically moderate personally independent 44% feel pessimistic about retirement "
Quotes
  • "Spend more time on social media than Millennials They account for 36% of pins on Pinterest Spend almost 7 hours per week on Facebook. Prefer to access social media between 8 pm and midnight Only 8% use Instagram 58% use YouTube Have the highest rate of brand loyalty- 84%"
Quotes
  • "Gen X will spend 18 hours per week on leisure activities. "
Quotes
  • "They may not spend on themselves, but they care for older parents and raise teens, so the 60 million Gen Xers shop a lot. “It’s gone from keeping up with the Joneses to keeping up with the Joneses’ kids,” says branding consultant Laura Ries. When they do splurge, it’s often at stores like Home Depot or Pottery Barn to spruce up their houses. Since 82 percent of Gen Xers own homes, gadgets like Nest thermostats are popular purchases "
Quotes
  • "3. They outspend all other generations when it comes to housing, clothing, eating out and entertainment, according to the U.S. Department of Labor. "
Quotes
  • "Being physically and mentally healthy came in joint first (67%) when asked what Gen Xers thought was most important to being happy and fulfilled in life. Being in a loving relationship (50%) and having a family (38%) came next, beating being wealthy (24%) and enjoying their work (14%)"
  • "Gen Xers take an almost literal approach to their ‘down time’, with 55% saying that their favourite hobbies and activities let them unwind and de-stress. More than a quarter (26%) liked making improvements to their home and garden during their free time. There is a clear theme of Gen Xers not wanting to tax themselves too much for leisure, both physically and mentally. Activities that challenged Gen Xers physically and hobbies that involved learning a new skill such as learning to play a musical instrument or language both clocked in a meagre 14% each."
Quotes
  • "#2 Gen X likes to be in the know. YouTube allows Gen Xers to connect with their kids and keep up with both world events and the trends that are important to their children. "
  • "#3 Gen Xers like DIY content – on their own terms. Gen Xers go to YouTube to learn. But they aren’t passive viewers. They frequently pause, back up, and replay to take it all in"
Quotes
  • "Favorite hobbies: latest tech, comic books, music, board games, cooking for fun, entertainers, fantasy "
  • "Preferred stores: Banana Republic, Finish Line, Foot Locker, H&M "
Quotes
  • "1. Music / Playing an instrument 2. Sports 3. Gaming 4. Reading 5. Cooking / Baking 6. Fitness 7. Art 8. TV / Netflix 9. Crafting 10. Dance "
Quotes
  • "Will spend 20 hours per week on leisure activities. "
Quotes
  • "is health-conscious (yoga pants!) and loves to share, to the delight of Zipcar and Airbnb. Almost 80 percent would choose to spend more on experiences than material possessions. Their ownership-free lives are in part necessitated by loads of college debt. Still, more than half want to own homes.They like to hit the road, taking 4.2 trips per year, compared with 2.9 trips for older generations"
Quotes
  • "They hold social causes dear, and seek out opportunities to support them not just in the voting booth but at the supermarket, the mall and the office. 5. They dislike traditional advertising—to the point of actively avoiding it. 6. They prefer to research products and services on their own time, through their own pathways, to draw their own conclusions. "
  • "7. They rely strongly upon social networks for referrals on the best products, services, travel destinations and food. 8. They’re an active generation that believes good health is both a personal and social responsibility. 9. They’re big spenders who will pay a premium for a better, more socially responsible product —but they most want goods that are high quality, affordable and ethical all at once. "
  • "10. They’re ambitious for themselves and for the world they live in. 11. They seek employment in workplaces that give them opportunities to make their mark, demonstrate leadership, and give back to society"
  • "All told, 86 percent of Millennials are very optimistic about their future, while 64 percent and 55 percent, respectively, are upbeat about their children’s and their country’s future"
  • "Millennials spend less than 15 hours per week watching television, nearly 10 hours less than Boomers. Meanwhile, they spend more time in front of other screens: 16.4 hours a week on desktop computers and another 14.8 hours on their smartphone."
Quotes
  • "22% shop online at least once a day • 92% pass along information about deals or finds to others • 171: average number of contacts in their e-mail or mobile lists • 76% want to be part of a special or select panel • 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops) • 51% are moms "
  • "57% of women gardened within the last year • 55% of women spent time reading literature within the last year "
Quotes
  • "More than half (58 per cent) say they are always on top of their household spending, compared with 44 per cent of under-40s, while 62 per cent decide how the household budget is spent, next to 45 per cent of younger women."
  • "As part of the planning process, women over 40 are 80 per cent more likely than those under 40 to shop around to find the best deals, with 58 per cent using price comparison sites."
Quotes
  • "Account for 2/3 of all first-time home buyers"
  • "Laptop- 81% Smartphone- 80% Desktop- 49% Tablet -48% Ereader- 15%"
  • "Facebook- 90% Pinterest -56% Twitter- 47%"
  • "Thinks about, researches and discusses beauty- 80%"
  • "Compares prices before they buy"
  • "likes to experiment with food- 79%"
  • "Enjoys making home improvements. "
  • "Millennials ready for a female president... 83% ...and would vote for Hillary 49%"
Quotes
  • "LinkedIn is more popular with 30 to 49-year-olds than with the 50-and-older demographic, according to Pew. Thirty-three percent of internet users 30-49-years old use LinkedIn, while numbers drop to 24 percent for persons 50 to 64-years old, and just 20 percent for 65 years and older."
Quotes
  • "Media/News Company The Spruce Parents Education Website ABCmouse.com Early Learning Academy Positive Parenting Solutions News & Media Website Coupon Divas BlackFriday.com Water Park Great Wolf Lodge Home Decor Smallwood Canvas On Demand Joss & Main Pier 1 Baby & Children's Clothing Store The Children's Place Community Bringing Home the Browns Crock Pot Girl Scary Mommy Clothing (Brand) Lolly Wolly Doodle Lime Lush Boutique Old Navy Amazon Fashion Comedian imomsohard The Holderness Family Heather Land - I Ain't Doin It Darren Knight TV Network Disney Junior Jewelry/Watches Lisa Leonard Designs Baby Goods/Kids Goods Pampers Carter's Gerber Health & Wellness Website Cleanfoodcrush Company Box Tops for Education Stitch Fix Shutterfly HowDoesShe Health/Beauty Beachbody Young Living Essential Oils Blogger 100 Days of Real Food Product/Service FabKids.com P&G everyday Crayola Lysol Cricut - The Official Page! The Honest Company Retail Company Pottery Barn Kids Personal Creations Babies"R"Us maurices Birch Lane Toys''R''Us Target Littles HomeGoods Hobby Lobby Famous Footwear Zulily Target Pottery BarnJ OANN Fabric and Craft Stores T.J.Maxx thredUP Marshalls The Crock-Pot Brand Author Whoa Susannah- Susannah B. Lewis, Author Rory Feek Rachel Hollis The Pioneer Woman - Ree Drummond "
  • "Top Facebook Pages The Spruce 1 248.3K 1.2m Bringing Home the Browns 2 252.4K 1.3m The Elf on the Shelf 3 196.3K 1m Jane 4 199.4K 1.1m Pottery Barn Kids 5 193.4K 1.1m imomsohard 6 223.7K 1.3m "
  • "Jobs Legal Services 4% Community and Social Services 11% Education and Libraries 17% Healthcare and Medical Services 21% Business and Finance 13% Management 29% Administrative Services 33% Government Employees (Global) 2% Sales 26% IT and Technical Services 5 "
Quotes
  • "is health-conscious (yoga pants!) and loves to share, to the delight of Zipcar and Airbnb. Almost 80 percent would choose to spend more on experiences than material possessions. Their ownership-free lives are in part necessitated by loads of college debt. Still, more than half want to own homes.They like to hit the road, taking 4.2 trips per year, compared with 2.9 trips for older generations"
Quotes
  • "They hold social causes dear, and seek out opportunities to support them not just in the voting booth but at the supermarket, the mall and the office. 5. They dislike traditional advertising—to the point of actively avoiding it. 6. They prefer to research products and services on their own time, through their own pathways, to draw their own conclusions. They rely strongly upon social networks for referrals on the best products, services, travel destinations and food. 8. They’re an active generation that believes good health is both a personal and social responsibility. 9. They’re big spenders who will pay a premium for a better, more socially responsible product —but they most want goods that are high quality, affordable and ethical all at once. 10. They’re ambitious for themselves and for the world they live in. 11. They seek employment in workplaces that give them opportunities to make their mark, demonstrate leadership, and give back to society"
  • "All told, 86 percent of Millennials are very optimistic about their future, while 64 percent and 55 percent, respectively, are upbeat about their children’s and their country’s future"
  • "Millennials spend less than 15 hours per week watching television, nearly 10 hours less than Boomers. Meanwhile, they spend more time in front of other screens: 16.4 hours a week on desktop computers and another 14.8 hours on their smartphone."
Quotes
  • "Women are more likely now to become mothers than they were a decade ago, and this is particularly the case among highly educated women. The share of women at the end of their childbearing years (ages 40 to 44) who had ever given birth was 86% in 2016, up from 80% in 2006. This was similar to the share who were mothers in the early 1990s."
  • "In 2016, moms spent around 25 hours a week on paid work, up from nine hours in 1965. At the same time, they spent 14 hours a week on child care, up from 10 hours a week in 1965. "
  • "Seven-in-ten moms with kids younger than 18 were in the labor force in 2015, up from 47% in 1975. In fact, mothers are the primary breadwinners in four-in-ten U.S. families. In 46% of households with a mother and father, both parents are employed full time, up from 31% in 1970."
Quotes
  • "• . About one-third of all adults are grandparents. • The average age of becoming a grandparent is around 52. • The average age of grandparents is around 64. • The average grandparent has six grandchildren. • About 77% of grandparents are married. • About half are still working. "
Quotes
  • "Never marriedMale37%Female31% Now marriedMale51%Female48% DivorcedMale10%Female12% WidowedMale3%Female9% "
Quotes
  • "Millennials that subscribe to: Netflix- 68% Cable- 62% Amazon Prime- 49% Hulu- 40% Spotify- 35% Satellite Radio- 32%"
  • "The majority record TV to watch later. They tune out ads on TV. "
  • "Trips- (%) Beach- 60 City- 58 Nature- 55 Amusement Park- 52 Cruise- 50 Backpacking- 32"
  • "Volunteering- 24% Human Right- 91% Buy Organic- 36% Vote- 76%"
From Part 08
Quotes
  • "they are simultaneously caring for their aging parents and raising adolescents"
  • "In regards to X’s generational characteristics, they are known to be the most cynical and easily swayed generation, as they have adapted to the introduction of video games and social media. "
  • "they bring to the table leadership, and an understanding of the multi-generational society. Generation X members have founded major corporations such as Google and Amazon. Generation X is typically educated, ethnically diverse and unique. This generation grew up without segregation and is overall more accepting of others."
  • "Facebook is the number one social media platform among Gen X."
Quotes
  • "Gen Xers are now juggling child care, homeownership, and reaching the peak of their careers. "
  • "Gen Xers are busy! They’re dealing with children, paying mortgages and tuition, and working a LOT. Turns out, they’re also on online—more than 80% of this generation reports that they are on Facebook, MySpace (what?!) and Twitter"
  • "About two-thirds of Gen Xers with a household income of $250,000 or more and half Gen Xers with incomes of less $250,000 plan on taking a vacation in the next 12 months"
Quotes
  • ""Over 60% of Gen Xers attended college. " "Values work/life balance " "Tolerant of other lifestyles" "Adapt well to change"
  • "They tend to be less committed to a single employer as a result. They're more willing to change jobs to get ahead than previous generations. They adapt well to change and are tolerant of alternative lifestyles. Generation X is ambitious and eager to learn new skills, but they like to accomplish things on their own terms"
  • "Once they're online, Gen X consumers are content to search far and wide for the information they want and need before making a purchase. They're motivated by skepticism toward marketers, but they also seek the best deal"
  • "73 percent of Gen X consumers regularly tune in to watch YouTube videos in five categories: home repair and improvement; cooking; technology use and repair; arts and crafts; and beauty and personal care"
Quotes
  • "The majority of Gen X members are married with an average of 2.5 children per household. The largest age group for children is age 12 or older. 10% of Gen X parents are also grandparents, with some grandchildren even sharing their home. 48% of Gen Xers listen to the radio and 62% still read newspapers. Gen X has been shown to watch more live TV, DVR, and VOD than Millennials in a typical month, according to Forrester. In fact, households in which at least one person is a member of Generation X and those with children 17 and under are much more likely to stream video and other over-the-top (OTT) content – mostly Netflix. "
Quotes
  • "And as they’re more likely to be going online with a purpose, marketers have less moments of opportunity to engage Gen Xers. In fact, a third of daily time spent watching TV-based content is dedicated to online TV/streaming services. "Gen Xers are now spending an average of close to 2 hours a day on social media (that’s 48 minutes less than millennials), and they shouldn’t be hard to find."
  • "Gen Xers’ motivations for using social media are far more goal-oriented than just casual browsing. They’re most likely to use it to stay up-to-date with news, and to keep in touch with their friends They’re now more likely to reach for a mobile than a PC/laptop when searching for products to buy online (59% vs. 54%), purchasing products online (49% vs. 46%) and for posting product or brand reviews (24% vs. 23%). In fact, this leaning towards mobile is impacting physical purchases too, with 3 in 10 having used their phone to pay for an item past month."
  • "If brands get it right, Gen Xers are the generation most likely to be loyal. 3 in 5 agree that once they find a brand they like, they’ll stick with it."
Quotes
  • "Are employed (83%) and are homeowners (70%). The average annual household income of Gen X is $102,000 compared to $71,000 for millennials and $98,000 for baby boomers, according to data from Environics Analytics.""
  • "Gen Xers regularly consume seven different categories of digital content. The top topics consumed in the past month using any device are: weather (68%), news (62%), music (50%), travel (39%), sports (35%) and finance (33%)."
  • "More than 90% of Gen Xers have researched products in the month. Top product categories researched online are: travel (47%), clothing/apparel (43%), electronics (40%) and food or beverages (36%)."
  • "Almost all Gen Xers (99%) use some form of social media, and the top activities are consuming content (71%), sharing or reposting content posted by others (42%), and creating or sharing their own content (29%). Eighty-six percent of Gen Xers are smartphone users and 91% of Gen X smartphone users use it daily."
  • "• 64% feel it is (or will be) their responsibility to take care of their aging parents • 18% of Gen X parents feel the pressure of raising kids while looking after older parents • 48% feel they are part of a ‘vanishing’ middle class • 80% believe work-life balance is important • 48% fantasize about having a day or evening to just do nothing, compared to 58% of millennials • 87% have not recently changed jobs or careers, indicating stability at work • 52% have a positive self-body image • 67% try to exercise their brain as well as their body • 20% have experienced a health wake-up call in the past three years • 57% said they are health conscious"
Quotes
  • "15% of Gen X has grandkids less than 18 years old."
Quotes
  • "The majority (80%) are registered to vote, but do not always vote. 56% feel overwhelmed by financial burdens. Popular Internet Activities: Facebook (71%), YouTube (59%), Social networking (58%), banking (55%), playing games on phone (19%)."
Quotes
  • "81% wish they had more time to spend with their family. 42% agree that having fun is the whole point of life. 52% say spare time is spent with family. "
  • "Free time: Go out to eat- 81% Socialize with friends and family- 47% Watch Movies- 62% 74% love to research a vacation before they go 73% book one leisure trip per year"
Quotes
  • "politically moderate personally independent 44% feel pessimistic about retirement"
Quotes
  • "Spend more time on social media than Millennials They account for 36% of pins on Pinterest Spend almost 7 hours per week on Facebook. Prefer to access social media between 8 pm and midnight Only 8% use Instagram 58% use YouTube Have the highest rate of brand loyalty- 84%"
Quotes
  • "Gen X will spend 18 hours per week on leisure activities."
Quotes
  • "They may not spend on themselves, but they care for older parents and raise teens, so the 60 million Gen Xers shop a lot. “It’s gone from keeping up with the Joneses to keeping up with the Joneses’ kids,” says branding consultant Laura Ries. When they do splurge, it’s often at stores like Home Depot or Pottery Barn to spruce up their houses. Since 82 percent of Gen Xers own homes, gadgets like Nest thermostats are popular purchases "
Quotes
  • "They outspend all other generations when it comes to housing, clothing, eating out and entertainment, according to the U.S. Department of Labor"
Quotes
  • "Being physically and mentally healthy came in joint first (67%) when asked what Gen Xers thought was most important to being happy and fulfilled in life. Being in a loving relationship (50%) and having a family (38%) came next, beating being wealthy (24%) and enjoying their work (14%)"
  • "Gen Xers take an almost literal approach to their ‘down time’, with 55% saying that their favourite hobbies and activities let them unwind and de-stress. More than a quarter (26%) liked making improvements to their home and garden during their free time. There is a clear theme of Gen Xers not wanting to tax themselves too much for leisure, both physically and mentally. Activities that challenged Gen Xers physically and hobbies that involved learning a new skill such as learning to play a musical instrument or language both clocked in a meagre 14% each."
Quotes
  • "#2 Gen X likes to be in the know. YouTube allows Gen Xers to connect with their kids and keep up with both world events and the trends that are important to their children. #3 Gen Xers like DIY content – on their own terms. Gen Xers go to YouTube to learn. But they aren’t passive viewers. They frequently pause, back up, and replay to take it all in"
Quotes
  • "Favorite hobbies: latest tech, comic books, music, board games, cooking for fun, entertainers, fantasy "
  • "Preferred stores: Banana Republic, Finish Line, Foot Locker, H&M "
Quotes
  • "1. Music / Playing an instrument 2. Sports 3. Gaming 4. Reading 5. Cooking / Baking 6. Fitness 7. Art 8. TV / Netflix 9. Crafting 10. Dance "
Quotes
  • "Will spend 20 hours per week on leisure activities. "
Quotes
  • "is health-conscious (yoga pants!) and loves to share, to the delight of Zipcar and Airbnb. Almost 80 percent would choose to spend more on experiences than material possessions. Their ownership-free lives are in part necessitated by loads of college debt. Still, more than half want to own homes.They like to hit the road, taking 4.2 trips per year, compared with 2.9 trips for older generations"
Quotes
  • "They hold social causes dear, and seek out opportunities to support them not just in the voting booth but at the supermarket, the mall and the office. 5. They dislike traditional advertising—to the point of actively avoiding it. 6. They prefer to research products and services on their own time, through their own pathways, to draw their own conclusions. "
  • "7. They rely strongly upon social networks for referrals on the best products, services, travel destinations and food. 8. They’re an active generation that believes good health is both a personal and social responsibility. 9. They’re big spenders who will pay a premium for a better, more socially responsible product —but they most want goods that are high quality, affordable and ethical all at once. "
  • "10. They’re ambitious for themselves and for the world they live in. 11. They seek employment in workplaces that give them opportunities to make their mark, demonstrate leadership, and give back to society"
  • "All told, 86 percent of Millennials are very optimistic about their future, while 64 percent and 55 percent, respectively, are upbeat about their children’s and their country’s future"
  • "Millennials spend less than 15 hours per week watching television, nearly 10 hours less than Boomers. Meanwhile, they spend more time in front of other screens: 16.4 hours a week on desktop computers and another 14.8 hours on their smartphone."
Quotes
  • "Nearly 40 percent of men aged 18 to 35 have had a facial or body treatment, reports SpaFinder Wellness Trend Report, which says, "It's not just culturally acceptable for men to spend on looking good, it's becoming perceived as a necessity.""
  • "In 2015, men's grooming products accounted for $5.5 billion in sales, almost double the amount in 2012."
Quotes
  • "LinkedIn is more popular with 30 to 49-year-olds than with the 50-and-older demographic, according to Pew. Thirty-three percent of internet users 30-49-years old use LinkedIn, while numbers drop to 24 percent for persons 50 to 64-years old, and just 20 percent for 65 years and older."
Quotes
  • "The much-maligned "doofus dad" image is finally fading away. As dads become more central in all aspects of their kids' lives, more brands are creating work that celebrates rather than mocks what fathers do. Dove created a video showing how dads wholeheartedly participate in childrearing (#RealDadMoments). Meanwhile, a recent Canadian campaign for Peanut Butter Cheerios is a lighthearted ode to the modern dad."
  • "Consumer research has found that men today largely aspire to be well-rounded and upstanding, but advertising is often quick to paint them as more one-dimensional and less well-intentioned. Clichés around masculinity -- rooting for a football team, grilling steaks, ogling women -- still predominate in marketing communications and male-targeted products (take Powerful Yogurt, which promises to help the consumer "Find your inner abs") even as we move into a more nuanced concept of gender that questions stereotypes and old assumptions. For example, men are far more comfortable taking charge in the kitchen, changing diapers and wearing jewelry than in the past. - M"
Quotes
  • "Food & Beverage Company Dos Equis Miller Lite Coors Light Crown Royal Comedian Donnie Baker Rodney Carrington Catfish Cooley Ron White - Official Site Retail Company Alien Gear Holsters GLOCK Academy Sports + OutdoorsCarhartt Clothing Company American AF Tools/Equipment Craftsman Community The Dad NFL Memes BBQ Pit Boys NFL Memes Motorcycle Dealership West Coast Choppers Outdoor & Sporting Goods Company Ugly Stik RTIC Outdoors Smith & Wesson Inc .Bass Pro Shops Browning Nonprofit Organization NRA Institute for Legislative Action NRA - National Rifle Association of AmericaNational Association for Gun Rights Wine/Spirits Captain Morgan Jack Daniel's Tennessee Whiskey Politician Gary Johnson Health/Beauty Dollar Shave Club TV Show Kenny Powers of Eastbound & Down College GameDay Street Outlaws Fast N' Loud NFL on ESPN Sunday Night Football on NBC Deadliest Catch Southern Boyz Outdoors Dirty Jobs with Mike Rowe "
  • "Top Facebook Pages The Dad 1 164.6K 1.6m Alien Gear Holsters 2 107.2K 1.1m Donnie Baker 3 90.4K 964.1K Ugly Stik 4 74.3K 883.9K Dos Equis 5 186.1K 2.2m Samuel Adams 6 69K 839.7K "
  • "Jobs Veterans (US) 12% Installation and Repair Services 18% Construction and Extraction 15% Architecture and Engineering 10% Cleaning and Maintenance Services 7% Farming, Fishing and Forestry 9% Protective Services 6% "
Quotes
  • "is health-conscious (yoga pants!) and loves to share, to the delight of Zipcar and Airbnb. Almost 80 percent would choose to spend more on experiences than material possessions. Their ownership-free lives are in part necessitated by loads of college debt. Still, more than half want to own homes.They like to hit the road, taking 4.2 trips per year, compared with 2.9 trips for older generations"
Quotes
  • "They hold social causes dear, and seek out opportunities to support them not just in the voting booth but at the supermarket, the mall and the office. 5. They dislike traditional advertising—to the point of actively avoiding it. 6. They prefer to research products and services on their own time, through their own pathways, to draw their own conclusions. They rely strongly upon social networks for referrals on the best products, services, travel destinations and food. 8. They’re an active generation that believes good health is both a personal and social responsibility. 9. They’re big spenders who will pay a premium for a better, more socially responsible product —but they most want goods that are high quality, affordable and ethical all at once. 10. They’re ambitious for themselves and for the world they live in. 11. They seek employment in workplaces that give them opportunities to make their mark, demonstrate leadership, and give back to society"
  • "All told, 86 percent of Millennials are very optimistic about their future, while 64 percent and 55 percent, respectively, are upbeat about their children’s and their country’s future"
  • "Millennials spend less than 15 hours per week watching television, nearly 10 hours less than Boomers. Meanwhile, they spend more time in front of other screens: 16.4 hours a week on desktop computers and another 14.8 hours on their smartphone."
Quotes
  • "• . About one-third of all adults are grandparents. • The average age of becoming a grandparent is around 52. • The average age of grandparents is around 64. • The average grandparent has six grandchildren. • About 77% of grandparents are married. • About half are still working. "
Quotes
  • "Never marriedMale37%Female31% Now marriedMale51%Female48% DivorcedMale10%Female12% WidowedMale3%Female9% "
Quotes
  • "Millennials that subscribe to: Netflix- 68% Cable- 62% Amazon Prime- 49% Hulu- 40% Spotify- 35% Satellite Radio- 32%"
  • "The majority record TV to watch later. They tune out ads on TV. "
  • "Trips- (%) Beach- 60 City- 58 Nature- 55 Amusement Park- 52 Cruise- 50 Backpacking- 32"
  • "Volunteering- 24% Human Right- 91% Buy Organic- 36% Vote- 76%"
From Part 09
Quotes
  • "they are simultaneously caring for their aging parents and raising adolescents In regards to X’s generational characteristics, they are known to be the most cynical and easily swayed generation, as they have adapted to the introduction of video games and social media. they bring to the table leadership, and an understanding of the multi-generational society. Generation X members have founded major corporations such as Google and Amazon. Generation X is typically educated, ethnically diverse and unique. This generation grew up without segregation and is overall more accepting of others." "Facebook is the number one social media platform among Gen X"
Quotes
  • "Gen Xers are now juggling child care, homeownership, and reaching the peak of their careers. Gen Xers are busy! They’re dealing with children, paying mortgages and tuition, and working a LOT. Turns out, they’re also on online—more than 80% of this generation reports that they are on Facebook, MySpace (what?!) and Twitter About two-thirds of Gen Xers with a household income of $250,000 or more and half Gen Xers with incomes of less $250,000 plan on taking a vacation in the next 12 months."
Quotes
  • "Over 60% of Gen Xers attended college. Values work/life balance Tolerant of other lifestyles Adapt well to change "
  • "They tend to be less committed to a single employer as a result. They're more willing to change jobs to get ahead than previous generations. They adapt well to change and are tolerant of alternative lifestyles. Generation X is ambitious and eager to learn new skills, but they like to accomplish things on their own terms Once they're online, Gen X consumers are content to search far and wide for the information they want and need efore making a purchase. They're motivated by skepticism toward marketers, but they also seek the best deal 73 percent of Gen X consumers regularly tune in to watch YouTube videos in five categories: home repair and improvement; cooking; technology use and repair; arts and crafts; and beauty and personal care"
Quotes
  • "The majority of Gen X members are married with an average of 2.5 children per household. The largest age group for children is age 12 or older. 10% of Gen X parents are also grandparents, with some grandchildren even sharing their home. 48% of Gen Xers listen to the radio and 62% still read newspapers. Gen X has been shown to watch more live TV, DVR, and VOD than Millennials in a typical month, according to Forrester. In fact, households in which at least one person is a member of Generation X and those with children 17 and under are much more likely to stream video and other over-the-top (OTT) content – mostly Netflix."
Quotes
  • "And as they’re more likely to be going online with a purpose, marketers have less moments of opportunity to engage Gen Xers. In fact, a third of daily time spent watching TV-based content is dedicated to online TV/streaming services. Gen Xers are now spending an average of close to 2 hours a day on social media (that’s 48 minutes less than millennials), and they shouldn’t be hard to find. Gen Xers’ motivations for using social media are far more goal-oriented than just casual browsing. They’re most likely to use it to stay up-to-date with news, and to keep in touch with their friends "
  • "They’re now more likely to reach for a mobile than a PC/laptop when searching for products to buy online (59% vs. 54%), purchasing products online (49% vs. 46%) and for posting product or brand reviews (24% vs. 23%). In fact, this leaning towards mobile is impacting physical purchases too, with 3 in 10 having used their phone to pay for an item past month. If brands get it right, Gen Xers are the generation most likely to be loyal. 3 in 5 agree that once they find a brand they like, they’ll stick with it."
Quotes
  • "Are employed (83%) and are homeowners (70%). The average annual household income of Gen X is $102,000 compared to $71,000 for millennials and $98,000 for baby boomers, according to data from Environics Analytics. Gen Xers regularly consume seven different categories of digital content. The top topics consumed in the past month using any device are: weather (68%), news (62%), music (50%), travel (39%), sports (35%) and finance (33%). More than 90% of Gen Xers have researched products in the month. Top product categories researched online are: travel (47%), clothing/apparel (43%), electronics (40%) and food or beverages (36%). Almost all Gen Xers (99%) use some form of social media, and the top activities are consuming content (71%), sharing or reposting content posted by others (42%), and creating or sharing their own content (29%). Eighty-six percent of Gen Xers are smartphone users and 91% of Gen X smartphone users use it daily."
  • "• 64% feel it is (or will be) their responsibility to take care of their aging parents • 18% of Gen X parents feel the pressure of raising kids while looking after older parents • 48% feel they are part of a ‘vanishing’ middle class • 80% believe work-life balance is important • 48% fantasize about having a day or evening to just do nothing, compared to 58% of millennials • 87% have not recently changed jobs or careers, indicating stability at work • 52% have a positive self-body image • 67% try to exercise their brain as well as their body • 20% have experienced a health wake-up call in the past three years • 57% said they are health conscious"
Quotes
  • "15% of Gen X has grandkids less than 18 years old. "
Quotes
  • "The majority (80%) are registered to vote, but do not always vote. 56% feel overwhelmed by financial burdens. Popular Internet Activities: Facebook (71%), YouTube (59%), Social networking (58%), banking (55%), playing games on phone (19%)."
Quotes
  • "81% wish they had more time to spend with their family. 42% agree that having fun is the whole point of life. 52% say spare time is spent with family. "
  • "Free time: Go out to eat- 81% Socialize with friends and family- 47% Watch Movies- 62% 74% love to research a vacation before they go 73% book one leisure trip per year"
  • "Free time: Go out to eat- 81% Socialize with friends and family- 47% Watch Movies- 62% 74% love to research a vacation before they go 73% book one leisure trip per year"
Quotes
  • "politically moderate personally independent 44% feel pessimistic about retirement"
Quotes
  • "Spend more time on social media than Millennials They account for 36% of pins on Pinterest Spend almost 7 hours per week on Facebook. Prefer to access social media between 8 pm and midnight Only 8% use Instagram 58% use YouTube Have the highest rate of brand loyalty- 84%"
Quotes
  • "Gen X will spend 18 hours per week on leisure activities. "
Quotes
  • "They may not spend on themselves, but they care for older parents and raise teens, so the 60 million Gen Xers shop a lot. “It’s gone from keeping up with the Joneses to keeping up with the Joneses’ kids,” says branding consultant Laura Ries. When they do splurge, it’s often at stores like Home Depot or Pottery Barn to spruce up their houses. Since 82 percent of Gen Xers own homes, gadgets like Nest thermostats are popular purchases "
Quotes
  • "They outspend all other generations when it comes to housing, clothing, eating out and entertainment, according to the U.S. Department of Labor"
Quotes
  • "Being physically and mentally healthy came in joint first (67%) when asked what Gen Xers thought was most important to being happy and fulfilled in life. Being in a loving relationship (50%) and having a family (38%) came next, beating being wealthy (24%) and enjoying their work (14%) Gen Xers take an almost literal approach to their ‘down time’, with 55% saying that their favourite hobbies and activities let them unwind and de-stress. More than a quarter (26%) liked making improvements to their home and garden during their free time. There is a clear theme of Gen Xers not wanting to tax themselves too much for leisure, both physically and mentally. Activities that challenged Gen Xers physically and hobbies that involved learning a new skill such as learning to play a musical instrument or language both clocked in a meagre 14% each."
Quotes
  • "2 Gen X likes to be in the know. YouTube allows Gen Xers to connect with their kids and keep up with both world events and the trends that are important to their children. 3 Gen Xers like DIY content – on their own terms. Gen Xers go to YouTube to learn. But they aren’t passive viewers. They frequently pause, back up, and replay to take it all in"
Quotes
  • "1. Music / Playing an instrument 2. Sports 3. Gaming 4. Reading 5. Cooking / Baking 6. Fitness 7. Art 8. TV / Netflix 9. Crafting 10. Dance"
Quotes
  • "22% shop online at least once a day • 92% pass along information about deals or finds to others • 171: average number of contacts in their e-mail or mobile lists • 76% want to be part of a special or select panel • 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops) • 51% are moms " "57% of women gardened within the last year • 55% of women spent time reading literature within the last year"
Quotes
  • "More than half (58 per cent) say they are always on top of their household spending, compared with 44 per cent of under-40s, while 62 per cent decide how the household budget is spent, next to 45 per cent of younger women. As part of the planning process, women over 40 are 80 per cent more likely than those under 40 to shop around to find the best deals, with 58 per cent using price comparison sites."
Quotes
  • "1. 60% of people in the 50 – 64 year age group, which is most of the boomer population, are now on at least one social media site. Facebook is by far the most popular social media site for baby boomers "
  • "2. About 60% of baby boomers spend time reading blogs and online articles as a source of information and intrigue, and about 70% enjoy watching videos about products and services (Forbes, 2017) 3. Baby boomers spend 27 hours per week online, which is two hours more per week than those who are between 16 and 34 4. Baby Boomers are 19% more likely to share content compared to any other generation (Digital Trends, 2016)"
  • "5. Videos that are slower paced and have a great deal of information are more likely to appeal to Baby Boomers than faster-paced videos with too many visuals (QuickSproat, 2017) 6. It might surprise you to learn that 96% of baby boomers use search engines, 95% use email, and 92% shop for products and services online rather than shopping in stores and shopping malls (Forbes, 2017) 7. More than half of Leading-Edge Boomers will visit a company website or continue the search on a search engine after seeing something on a social networking site (DMN3, 2016)"
Quotes
  • "They consume large amounts of television and are active internet users. If you want to successfully target the baby boomer generation, here are three solid options: television, search engines/social media and email marketing. In fact, ¾ of boomers use social media, six out of 10 read articles and blog posts, and 7 out of 10 watch online videos, according to DMN3. "
Quotes
  • "engaging with Facebook to revive “dormant” relationships. They spend the most money on each shopping trip, and as they are hitting retirement, they are more likely to splurge on items that aren’t on the grocery list. It may seem obvious, but Boomers are also the least likely to make a purchase on their smartphones—but this is a good chance to reevaluate your mobile checkout. Could your grandmother get through it seamlessly? "
Quotes
  • "Boomers: 16% spend 11 hours or more on facebook weekly. 84% prefer facebook. 5% use twitter 91% belong to some sort of social media They are the most likely to share political content 95% use email to communicate FEMALE boomers are 26% more likely to share content as compared to men"
Quotes
  • "Favorite music genres 1. Classic rock 2. Country 3. Adult contemporary 4. Classical 5. R&B/Pop "
  • "54% have exercised regularly in the last 12 months 26% have followed a diet. 53% feel society is too politically correct. Top sources of information about products: "
Quotes
  • "Boomers watch 174 hours of television a month, 63 percent more than millennials. How can you use this information? Commercials come to mind, as well as any number of other media outlets."
Quotes
  • "Cooking, DIYs, exercise, movies, music, new tech, socializing, sports, travel, volunteering."
Quotes
  • "Gambling, Gardening, classical music, bird watching, going to the beach, live theater, sudoku, PC games Favorite Stores: Pier 1 Imports, CVS, LL Bean, Land’s End "
Quotes
  • "Hobbies: travel, gardening, fitness, rescuing animals "
Quotes
  • "Will spend 21 hours per week on leisure activities. 68+ will spend 30 "
Quotes
  • " 22% shop online at least once a day • 92% pass along information about deals or finds to others • 171: average number of contacts in their e-mail or mobile lists • 76% want to be part of a special or select panel • 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops) • 51% are moms • 57% of women gardened within the last year • 55% of women spent time reading literature within the last year"
Quotes
  • "Older women are also twice as likely to have an opinion about the economy. Since many have been through a recession before, they are less worried than those who are younger: 44 per cent of women aged 40 to 60 say they are “worried” compared with 47 per cent of women in general. More than half (58 per cent) say they are always on top of their household spending, compared with 44 per cent of under-40s, while 62 per cent decide how the household budget is spent, next to 45 per cent of younger women. As part of the planning process, women over 40 are 80 per cent more likely than those under 40 to shop around to find the best deals, with 58 per cent using price comparison sites."
Quotes
  • "Ms. 50+ is stepping it up when it comes to beauty, too, looking for “age-defying” (not anti-aging) beauty products. She wears less makeup, but she’ll spend more for better quality. More socially conscious than her predecessors, the Boomer Woman is driven by concerns for her health, and the health of the planet–and she’s choosing “super foods” that target health conditions and beauty needs. She might be buying a pricey juicer for herself, her kids or even a new male companion. Life for women 50+ is not as prescriptive as it once was. She’s spending her disposable income on adventure travel and voluntourism, the spa, dining out, technology, yoga"
Quotes
  • "She is willing to pay more to fit her needs. They stick with the brands they trust."
Quotes
  • "Job Title Likely industries where people work based on self-reported data on Facebook. Job Title Selected Audience Compare Legal Services 5% +117% Government Employees (Global) 3% +67% Community and Social Services 11% +50% Management 31% +40% Education and Libraries 16% +35% Business and Finance 13% +34% Administrative Services 35% +27% Healthcare and Medical Services 17% +11% Sales 26% -1% "
  • "Health/Beauty The Paleo Secret Beyond Diet Health & Wellness Website Hungry Girl Cleanfoodcrush Community Crock Pot Girl Weight Loss Center WW (formerly Weight Watchers) TV Network Hallmark Channel USA Insp Food & Beverage Paula Deen Women's Clothing Store Tee for the Soul Chic Soul Lane Bryant The Mint Julep Boutique Food & Beverage Company Ghirardelli Chocolate Company Keurig Betty Crocker Comedian Heather Land - I Ain't Doin It Website Julie's Freebies ShopjClub "
  • "Top Facebook Pages Tee for the Soul Personal Creations Kirkland's Birch Lane The Paleo Secret P&G everyday Coupon Divas Hungry Girl Crock Pot Girl Ghirardelli Chocolate Company"
Quotes
  • "Women are more likely now to become mothers than they were a decade ago, and this is particularly the case among highly educated women. The share of women at the end of their childbearing years (ages 40 to 44) who had ever given birth was 86% in 2016, up from 80% in 2006. This was similar to the share who were mothers in the early 1990s."
  • "In 2016, moms spent around 25 hours a week on paid work, up from nine hours in 1965. At the same time, they spent 14 hours a week on child care, up from 10 hours a week in 1965. "
  • "Seven-in-ten moms with kids younger than 18 were in the labor force in 2015, up from 47% in 1975. In fact, mothers are the primary breadwinners in four-in-ten U.S. families. In 46% of households with a mother and father, both parents are employed full time, up from 31% in 1970."
Quotes
  • "• . About one-third of all adults are grandparents. • The average age of becoming a grandparent is around 52. • The average age of grandparents is around 64. • The average grandparent has six grandchildren. • About 77% of grandparents are married. • About half are still working. "
Quotes
  • "Never marriedMale37%Female31% Now marriedMale51%Female48% DivorcedMale10%Female12% WidowedMale3%Female9% "
Quotes
  • "Gen X that subscribe to: Netflix- 38% Cable- 58% Amazon Prime- 35% Hulu- 20% Spotify- 17% Satellite Radio- 14%"
  • "The majority record TV to watch later. They tune out ads on TV. "
  • "Trips- (%) Beach- 56 City- 57 Nature-43 Amusement Park- 38 Cruise- 36 Backpacking- 16"
  • "Volunteering-13 % Human Right-90 % Buy Organic- 45% Vote- 82%"
  • "Baby Boomers that subscribe to: Netflix- 24% Cable- 49% Amazon Prime- 25% Hulu- 8% Spotify- 2% Satellite Radio- 4%"
  • "Trips- (%) Beach- 53 City- 45 Nature-35 Amusement Park- 20 Cruise- 45 Backpacking- 7"
  • "Volunteering-9 % Human Right-87 % Buy Organic- 31% Vote- 88%"
From Part 10
Quotes
  • "they are simultaneously caring for their aging parents and raising adolescents In regards to X’s generational characteristics, they are known to be the most cynical and easily swayed generation, as they have adapted to the introduction of video games and social media. they bring to the table leadership, and an understanding of the multi-generational society. Generation X members have founded major corporations such as Google and Amazon. Generation X is typically educated, ethnically diverse and unique. This generation grew up without segregation and is overall more accepting of others." "Facebook is the number one social media platform among Gen X"
Quotes
  • "Gen Xers are now juggling child care, homeownership, and reaching the peak of their careers. Gen Xers are busy! They’re dealing with children, paying mortgages and tuition, and working a LOT. Turns out, they’re also on online—more than 80% of this generation reports that they are on Facebook, MySpace (what?!) and Twitter About two-thirds of Gen Xers with a household income of $250,000 or more and half Gen Xers with incomes of less $250,000 plan on taking a vacation in the next 12 months."
Quotes
  • "Over 60% of Gen Xers attended college. Values work/life balance Tolerant of other lifestyles Adapt well to change"
  • "They tend to be less committed to a single employer as a result. They're more willing to change jobs to get ahead than previous generations. They adapt well to change and are tolerant of alternative lifestyles. Generation X is ambitious and eager to learn new skills, but they like to accomplish things on their own terms Once they're online, Gen X consumers are content to search far and wide for the information they want and need efore making a purchase. They're motivated by skepticism toward marketers, but they also seek the best deal 73 percent of Gen X consumers regularly tune in to watch YouTube videos in five categories: home repair and improvement; cooking; technology use and repair; arts and crafts; and beauty and personal care"
Quotes
  • "The majority of Gen X members are married with an average of 2.5 children per household. The largest age group for children is age 12 or older. 10% of Gen X parents are also grandparents, with some grandchildren even sharing their home. 48% of Gen Xers listen to the radio and 62% still read newspapers. Gen X has been shown to watch more live TV, DVR, and VOD than Millennials in a typical month, according to Forrester. In fact, households in which at least one person is a member of Generation X and those with children 17 and under are much more likely to stream video and other over-the-top (OTT) content – mostly Netflix."
Quotes
  • "And as they’re more likely to be going online with a purpose, marketers have less moments of opportunity to engage Gen Xers. In fact, a third of daily time spent watching TV-based content is dedicated to online TV/streaming services. Gen Xers are now spending an average of close to 2 hours a day on social media (that’s 48 minutes less than millennials), and they shouldn’t be hard to find. Gen Xers’ motivations for using social media are far more goal-oriented than just casual browsing. They’re most likely to use it to stay up-to-date with news, and to keep in touch with their friends"
  • "And as they’re more likely to be going online with a purpose, marketers have less moments of opportunity to engage Gen Xers. In fact, a third of daily time spent watching TV-based content is dedicated to online TV/streaming services. Gen Xers are now spending an average of close to 2 hours a day on social media (that’s 48 minutes less than millennials), and they shouldn’t be hard to find. Gen Xers’ motivations for using social media are far more goal-oriented than just casual browsing. They’re most likely to use it to stay up-to-date with news, and to keep in touch with their friends"
Quotes
  • "Are employed (83%) and are homeowners (70%). The average annual household income of Gen X is $102,000 compared to $71,000 for millennials and $98,000 for baby boomers, according to data from Environics Analytics. Gen Xers regularly consume seven different categories of digital content. The top topics consumed in the past month using any device are: weather (68%), news (62%), music (50%), travel (39%), sports (35%) and finance (33%). More than 90% of Gen Xers have researched products in the month. Top product categories researched online are: travel (47%), clothing/apparel (43%), electronics (40%) and food or beverages (36%). Almost all Gen Xers (99%) use some form of social media, and the top activities are consuming content (71%), sharing or reposting content posted by others (42%), and creating or sharing their own content (29%). Eighty-six percent of Gen Xers are smartphone users and 91% of Gen X smartphone users use it daily."
  • " 64% feel it is (or will be) their responsibility to take care of their aging parents • 18% of Gen X parents feel the pressure of raising kids while looking after older parents • 48% feel they are part of a ‘vanishing’ middle class • 80% believe work-life balance is important • 48% fantasize about having a day or evening to just do nothing, compared to 58% of millennials • 87% have not recently changed jobs or careers, indicating stability at work • 52% have a positive self-body image • 67% try to exercise their brain as well as their body • 20% have experienced a health wake-up call in the past three years • 57% said they are health conscious"
Quotes
  • "15% of Gen X has grandkids less than 18 years old. "
Quotes
  • "The majority (80%) are registered to vote, but do not always vote. 56% feel overwhelmed by financial burdens. Popular Internet Activities: Facebook (71%), YouTube (59%), Social networking (58%), banking (55%), playing games on phone (19%)."
Quotes
  • "81% wish they had more time to spend with their family. 42% agree that having fun is the whole point of life. 52% say spare time is spent with family. "
  • "Free time: Go out to eat- 81% Socialize with friends and family- 47% Watch Movies- 62% 74% love to research a vacation before they go 73% book one leisure trip per year"
Quotes
  • "politically moderate personally independent 44% feel pessimistic about retirement"
Quotes
  • "Spend more time on social media than Millennials They account for 36% of pins on Pinterest Spend almost 7 hours per week on Facebook. Prefer to access social media between 8 pm and midnight Only 8% use Instagram 58% use YouTube Have the highest rate of brand loyalty- 84%"
Quotes
  • "Gen X will spend 18 hours per week on leisure activities. "
Quotes
  • "They may not spend on themselves, but they care for older parents and raise teens, so the 60 million Gen Xers shop a lot. “It’s gone from keeping up with the Joneses to keeping up with the Joneses’ kids,” says branding consultant Laura Ries. When they do splurge, it’s often at stores like Home Depot or Pottery Barn to spruce up their houses. Since 82 percent of Gen Xers own homes, gadgets like Nest thermostats are popular purchases "
Quotes
  • "They outspend all other generations when it comes to housing, clothing, eating out and entertainment, according to the U.S. Department of Labor"
Quotes
  • "Being physically and mentally healthy came in joint first (67%) when asked what Gen Xers thought was most important to being happy and fulfilled in life. Being in a loving relationship (50%) and having a family (38%) came next, beating being wealthy (24%) and enjoying their work (14%) Gen Xers take an almost literal approach to their ‘down time’, with 55% saying that their favourite hobbies and activities let them unwind and de-stress. More than a quarter (26%) liked making improvements to their home and garden during their free time. There is a clear theme of Gen Xers not wanting to tax themselves too much for leisure, both physically and mentally. Activities that challenged Gen Xers physically and hobbies that involved learning a new skill such as learning to play a musical instrument or language both clocked in a meagre 14% each."
Quotes
  • "#2 Gen X likes to be in the know. YouTube allows Gen Xers to connect with their kids and keep up with both world events and the trends that are important to their children. #3 Gen Xers like DIY content – on their own terms. Gen Xers go to YouTube to learn. But they aren’t passive viewers. They frequently pause, back up, and replay to take it all in"
Quotes
  • "1. Music / Playing an instrument 2. Sports 3. Gaming 4. Reading 5. Cooking / Baking 6. Fitness 7. Art 8. TV / Netflix 9. Crafting 10. Dance"
Quotes
  • "1. 60% of people in the 50 – 64 year age group, which is most of the boomer population, are now on at least one social media site. Facebook is by far the most popular social media site for baby boomers "
  • "2. About 60% of baby boomers spend time reading blogs and online articles as a source of information and intrigue, and about 70% enjoy watching videos about products and services (Forbes, 2017) 3. Baby boomers spend 27 hours per week online, which is two hours more per week than those who are between 16 and 34 4. Baby Boomers are 19% more likely to share content compared to any other generation (Digital Trends, 2016)"
  • "5. Videos that are slower paced and have a great deal of information are more likely to appeal to Baby Boomers than faster-paced videos with too many visuals (QuickSproat, 2017) 6. It might surprise you to learn that 96% of baby boomers use search engines, 95% use email, and 92% shop for products and services online rather than shopping in stores and shopping malls (Forbes, 2017) 7. More than half of Leading-Edge Boomers will visit a company website or continue the search on a search engine after seeing something on a social networking site (DMN3, 2016)"
Quotes
  • "They consume large amounts of television and are active internet users. If you want to successfully target the baby boomer generation, here are three solid options: television, search engines/social media and email marketing. In fact, ¾ of boomers use social media, six out of 10 read articles and blog posts, and 7 out of 10 watch online videos, according to DMN3. "
Quotes
  • "engaging with Facebook to revive “dormant” relationships. They spend the most money on each shopping trip, and as they are hitting retirement, they are more likely to splurge on items that aren’t on the grocery list. likely to make a purchase on their smartphones—but this is a good chance to reevaluate your mobile checkout. Could your grandmother get through it seamlessly? "
Quotes
  • "Boomers: 16% spend 11 hours or more on facebook weekly. 84% prefer facebook. 5% use twitter 91% belong to some sort of social media They are the most likely to share political content 95% use email to communicate FEMALE boomers are 26% more likely to share content as compared to men"
Quotes
  • "Favorite music genres 1. Classic rock 2. Country 3. Adult contemporary 4. Classical 5. R&B/Pop "
  • "54% have exercised regularly in the last 12 months 26% have followed a diet. 53% feel society is too politically correct. Top sources of information about products: "
Quotes
  • "Boomers watch 174 hours of television a month, 63 percent more than millennials. How can you use this information? Commercials come to mind, as well as any number of other media outlets."
Quotes
  • "Cooking, DIYs, exercise, movies, music, new tech, socializing, sports, travel, volunteering."
Quotes
  • "Gambling, Gardening, classical music, bird watching, going to the beach, live theater, sudoku, PC games Favorite Stores: Pier 1 Imports, CVS, LL Bean, Land’s End "
Quotes
  • "Hobbies: travel, gardening, fitness, rescuing animals "
Quotes
  • "Will spend 21 hours per week on leisure activities. 68+ will spend 30 "
Quotes
  • "Top Categories 1 Product/Service USCCA 2 Retail Company Alien Gear Holsters GLOCK 3 Personal Blog 2nd Amendment BikerOrNot.com 4 Cause Concealed Nation 5 Actor R. Lee ErmeyJ OHN WAYNE 6 Journalist Michelle Malkin 7 Motorcycle Dealership Indian Motorcycle 8 Community The New Resistance Hillary For Prison Stop Amnesty The Tea Party Community by WJ 9 News Personality Rush Limbaugh Sean Hannity 10 Tools/Equipment Craftsman 11 Shooting/Hunting Range Apple Creek Whitetails Ranch 12 Outdoor & Sporting Goods Company Smith & Wesson Inc. Remington Arms Company 13 Comedian Steven Crowder Ron White - Official Site 14 Author Allen West Laura Ingraham 15 Athlete Danica Patrick Dale Earnhardt Jr. 16 Public Figure Dennis Miller Mark Levin Herman Cain Dinesh D'Souza Candace Owens Glenn Beck Bill O'Reilly Judge Jeanine Pirro "
  • "Facebook Pages that are likely to be relevant to your audience based on Facebook Page likes. Page Relevance Audience Facebook Affinity Sammy Hagar (The Red Rocker) 1 64.2K USCCA 2 180.2K Military Machine 3 75K Alien Gear Holsters 4 94.8K Ted Nugent 5 250.5K 2nd Amendment 6 132K I Love WWII Planes 7 68.8K Concealed Nation 8 66.6K BikerOrNot.com 9 63.3K 7 Dennis Miller 10 71.3K "
  • "Likely industries where people work based on self-reported data on Facebook. Job Title Selected Audience Compare Veterans (US) 15% +229% Installation and Repair Services 16% +98% Construction and Extraction 13% +86% Cleaning and Maintenance Services 7% +84% Architecture and Engineering 10% +81% Farming, Fishing and Forestry 9% +69% Protective Services 7% +61% Transportation and Moving 19% +49% Government Employees (Global) 2% +47% "
Quotes
  • "• . About one-third of all adults are grandparents. • The average age of becoming a grandparent is around 52. • The average age of grandparents is around 64. • The average grandparent has six grandchildren. • About 77% of grandparents are married. • About half are still working. "
Quotes
  • "Never marriedMale37%Female31% Now marriedMale51%Female48% DivorcedMale10%Female12% WidowedMale3%Female9% "
Quotes
  • "Gen X that subscribe to: Netflix- 38% Cable- 58% Amazon Prime- 35% Hulu- 20% Spotify- 17% Satellite Radio- 14%"
  • "The majority record TV to watch later. They tune out ads on TV. "
  • "Trips- (%) Beach- 56 City- 57 Nature-43 Amusement Park- 38 Cruise- 36 Backpacking- 16"
  • "Volunteering-13 % Human Right-90 % Buy Organic- 45% Vote- 82%"
  • "Baby Boomers that subscribe to: Netflix- 24% Cable- 49% Amazon Prime- 25% Hulu- 8% Spotify- 2% Satellite Radio- 4%"
  • "Trips- (%) Beach- 53 City- 45 Nature-35 Amusement Park- 20 Cruise- 45 Backpacking- 7"
  • "Volunteering-9 % Human Right-87 % Buy Organic- 31% Vote- 88%"
From Part 11
Quotes
  • "17 percent of Americans over the age of 65 use wearables to track how many steps they walk or vital signs such as heart rate—which is only 3 percent fewer than under age 65 Americans"
Quotes
  • "The idea that a household consists of mom, dad, the two kids and a dog is long gone. The average number of persons in a 50-plus household is 2.35 (the kids have left ... at least for the time being). But to take up the void, 36 percent have dogs, 24 percent have cats and another 7 percent own other pets. (I wonder if each pet gets its own bedroom, or do they have to share?) 92 percent of Americans age 50-plus still watch TV weekly, and their top weekly viewing cable networks are the History Channel, the Weather Channel, the Discovery Channel, ESPN and FOX News. (What? No PBS - what about Downton Abbey or Mr. Selfridge?) But they aren't couch potatoes, as they eat out a lot: both sit-down restaurants (78.5 percent in the past 30 days) and fast food (84.8 percent). Further, 49 percent have eaten at a fast food restaurant four times or more in the past 30 days (keep those coupons coming). They most enjoy Chinese food when dining out. My favorite, Italian, came in fourth at 20 percent. Americans 50-plus enjoy going to professional sports events (30 percent in the past 12 months), and 20 percent have attended a live theater event."
  • "52% garden"
  • "They are the least likely to go to the coffee shop. "
Quotes
  • "They consume large amounts of television and are active internet users. If you want to successfully target the baby boomer generation, here are three solid options: television, search engines/social media and email marketing. In fact, ¾ of boomers use social media, six out of 10 read articles and blog posts, and 7 out of 10 watch online videos, according to DMN3. "
Quotes
  • "engaging with Facebook to revive “dormant” relationships. They spend the most money on each shopping trip, and as they are hitting retirement, they are more likely to splurge on items that aren’t on the grocery list. It may seem obvious, but Boomers are also the least likely to make a purchase on their smartphones—but this is a good chance to reevaluate your mobile checkout. Could your grandmother get through it seamlessly? "
Quotes
  • "Boomers: 16% spend 11 hours or more on facebook weekly. 84% prefer facebook. 5% use twitter 91% belong to some sort of social media They are the most likely to share political content 95% use email to communicate FEMALE boomers are 26% more likely to share content as compared to men "
Quotes
  • "1. 60% of people in the 50 – 64 year age group, which is most of the boomer population, are now on at least one social media site. Facebook is by far the most popular social media site for baby boomers 2. About 60% of baby boomers spend time reading blogs and online articles as a source of information and intrigue, and about 70% enjoy watching videos about products and services (Forbes, 2017) 3. Baby boomers spend 27 hours per week online, which is two hours more per week than those who are between 16 and 34 4. Baby Boomers are 19% more likely to share content compared to any other generation (Digital Trends, 2016) 5. Videos that are slower paced and have a great deal of information are more likely to appeal to Baby Boomers than faster-paced videos with too many visuals (QuickSproat, 2017) 6. It might surprise you to learn that 96% of baby boomers use search engines, 95% use email, and 92% shop for products and services online rather than shopping in stores and shopping malls (Forbes, 2017) 7. More than half of Leading-Edge Boomers will visit a company website or continue the search on a search engine after seeing something on a social networking site (DMN3, 2016)"
Quotes
  • "Favorite music genres 1. Classic rock 2. Country 3. Adult contemporary 4. Classical 5. R&B/Pop 54% have exercised regularly in the last 12 months 26% have followed a diet. 53% feel society is too politically correct. "
  • "Top sources of information about products: 55+ Friends, family, newspaper/magazines, TV ads, online ads"
Quotes
  • "Boomers watch 174 hours of television a month, 63 percent more than millennials. How can you use this information? Commercials come to mind, as well as any number of other media outlets."
Quotes
  • "Cooking, DIYs, exercise, movies, music, new tech, socializing, sports, travel, volunteering."
Quotes
  • "Gambling, Gardening, classical music, bird watching, going to the beach, live theater, sudoku, PC games Favorite Stores: Pier 1 Imports, CVS, LL Bean, Land’s End "
Quotes
  • "Hobbies: travel, gardening, fitness, rescuing animals "
Quotes
  • "Will spend 21 hours per week on leisure activities. 68+ will spend 30 "
Quotes
  • "• 57% of women gardened within the last year • 55% of women spent time reading literature within the last year "
Quotes
  • "Older women are also twice as likely to have an opinion about the economy. Since many have been through a recession before, they are less worried than those who are younger: 44 per cent of women aged 40 to 60 say they are “worried” compared with 47 per cent of women in general."
  • "As part of the planning process, women over 40 are 80 per cent more likely than those under 40 to shop around to find the best deals, with 58 per cent using price comparison sites."
Quotes
  • "Ms. 50+ is stepping it up when it comes to beauty, too, looking for “age-defying” (not anti-aging) beauty products. She wears less makeup, but she’ll spend more for better quality."
  • "More socially conscious than her predecessors, the Boomer Woman is driven by concerns for her health, and the health of the planet–and she’s choosing “super foods” that target health conditions and beauty needs. She might be buying a pricey juicer for herself, her kids or even a new male companion. Life for women 50+ is not as prescriptive as it once was."
  • "She’s spending her disposable income on adventure travel and voluntourism, the spa, dining out, technology, yoga."
Quotes
  • "Never marriedMale37%Female31% Now marriedMale51%Female48% DivorcedMale10%Female12% WidowedMale3%Female9% "
Quotes
  • "Women are more likely now to become mothers than they were a decade ago, and this is particularly the case among highly educated women. The share of women at the end of their childbearing years (ages 40 to 44) who had ever given birth was 86% in 2016, up from 80% in 2006. This was similar to the share who were mothers in the early 1990s."
Quotes
  • "About one-third of all adults are grandparents. • The average age of becoming a grandparent is around 52. • The average age of grandparents is around 64. • The average grandparent has six grandchildren. • About 77% of grandparents are married. • About half are still working. "
Quotes
  • "Baby Boomers that subscribe to: Netflix- 24% Cable- 49% Amazon Prime- 25% Hulu- 8% Spotify- 2% Satellite Radio- 4%"
  • "The majority record TV to watch later. They tune out ads on TV. "
  • "Trips- (%) Beach- 53 City- 45 Nature-35 Amusement Park- 20 Cruise- 45 Backpacking- 7"
  • "Volunteering-9 % Human Right-87 % Buy Organic- 31% Vote- 88%"
From Part 12
Quotes
  • "17 percent of Americans over the age of 65 use wearables to track how many steps they walk or vital signs such as heart rate—which is only 3 percent fewer than under age 65 Americans"
Quotes
  • "The idea that a household consists of mom, dad, the two kids and a dog is long gone. The average number of persons in a 50-plus household is 2.35 (the kids have left ... at least for the time being). But to take up the void, 36 percent have dogs, 24 percent have cats and another 7 percent own other pets. (I wonder if each pet gets its own bedroom, or do they have to share?) 92 percent of Americans age 50-plus still watch TV weekly, and their top weekly viewing cable networks are the History Channel, the Weather Channel, the Discovery Channel, ESPN and FOX News. (What? No PBS - what about Downton Abbey or Mr. Selfridge?) But they aren't couch potatoes, as they eat out a lot: both sit-down restaurants (78.5 percent in the past 30 days) and fast food (84.8 percent). Further, 49 percent have eaten at a fast food restaurant four times or more in the past 30 days (keep those coupons coming). They most enjoy Chinese food when dining out. My favorite, Italian, came in fourth at 20 percent. Americans 50-plus enjoy going to professional sports events (30 percent in the past 12 months), and 20 percent have attended a live theater event."
  • "52% garden"
  • "They are the least likely to go to the coffee shop. "
Quotes
  • "They consume large amounts of television and are active internet users. If you want to successfully target the baby boomer generation, here are three solid options: television, search engines/social media and email marketing. In fact, ¾ of boomers use social media, six out of 10 read articles and blog posts, and 7 out of 10 watch online videos, according to DMN3. "
Quotes
  • "engaging with Facebook to revive “dormant” relationships. They spend the most money on each shopping trip, and as they are hitting retirement, they are more likely to splurge on items that aren’t on the grocery list. It may seem obvious, but Boomers are also the least likely to make a purchase on their smartphones—but this is a good chance to reevaluate your mobile checkout. Could your grandmother get through it seamlessly? "
Quotes
  • "Boomers: 16% spend 11 hours or more on facebook weekly. 84% prefer facebook. 5% use twitter 91% belong to some sort of social media They are the most likely to share political content 95% use email to communicate FEMALE boomers are 26% more likely to share content as compared to men "
Quotes
  • "1. 60% of people in the 50 – 64 year age group, which is most of the boomer population, are now on at least one social media site. Facebook is by far the most popular social media site for baby boomers 2. About 60% of baby boomers spend time reading blogs and online articles as a source of information and intrigue, and about 70% enjoy watching videos about products and services (Forbes, 2017) 3. Baby boomers spend 27 hours per week online, which is two hours more per week than those who are between 16 and 34 4. Baby Boomers are 19% more likely to share content compared to any other generation (Digital Trends, 2016) 5. Videos that are slower paced and have a great deal of information are more likely to appeal to Baby Boomers than faster-paced videos with too many visuals (QuickSproat, 2017) 6. It might surprise you to learn that 96% of baby boomers use search engines, 95% use email, and 92% shop for products and services online rather than shopping in stores and shopping malls (Forbes, 2017) 7. More than half of Leading-Edge Boomers will visit a company website or continue the search on a search engine after seeing something on a social networking site (DMN3, 2016)"
Quotes
  • "Favorite music genres 1. Classic rock 2. Country 3. Adult contemporary 4. Classical 5. R&B/Pop 54% have exercised regularly in the last 12 months 26% have followed a diet. 53% feel society is too politically correct. "
  • "Top sources of information about products: 55+ Friends, family, newspaper/magazines, TV ads, online ads "
Quotes
  • "Boomers watch 174 hours of television a month, 63 percent more than millennials. How can you use this information? Commercials come to mind, as well as any number of other media outlets."
Quotes
  • "Cooking, DIYs, exercise, movies, music, new tech, socializing, sports, travel, volunteering."
Quotes
  • "Gambling, Gardening, classical music, bird watching, going to the beach, live theater, sudoku, PC games Favorite Stores: Pier 1 Imports, CVS, LL Bean, Land’s End "
Quotes
  • "Hobbies: travel, gardening, fitness, rescuing animals "
Quotes
  • "Will spend 21 hours per week on leisure activities. 68+ will spend 30 "
Quotes
  • "The much-maligned "doofus dad" image is finally fading away. As dads become more central in all aspects of their kids' lives, more brands are creating work that celebrates rather than mocks what fathers do. Dove created a video showing how dads wholeheartedly participate in childrearing (#RealDadMoments). Meanwhile, a recent Canadian campaign for Peanut Butter Cheerios is a lighthearted ode to the modern dad."
  • "Consumer research has found that men today largely aspire to be well-rounded and upstanding, but advertising is often quick to paint them as more one-dimensional and less well-intentioned. Clichés around masculinity -- rooting for a football team, grilling steaks, ogling women -- still predominate in marketing communications and male-targeted products (take Powerful Yogurt, which promises to help the consumer "Find your inner abs") even as we move into a more nuanced concept of gender that questions stereotypes and old assumptions. For example, men are far more comfortable taking charge in the kitchen, changing diapers and wearing jewelry than in the past. - M"
Quotes
  • "Veterans (US) 14% Government Employees (Global) 4% Architecture and Engineering 9% Installation and Repair Services 14% Protective Services 7% Farming, Fishing and Forestry 8% Cleaning and Maintenance Services 6% Construction and Extraction 11% IT and Technical Services 6% Computation and Mathematics 6% "
  • "Entertainment Website I Love WWII Planes Website HeadlineJournal.com Personal Blog Click It News Yes I'm Right Company Henry Repeating Arms Financial Service Wes Moss Money Matters Nonprofit Organization U.S. Term Limits Californians for Population Stabilization No Labels Media Research Center News Personality Brent Bozell Ben Ferguson Community Organization Fed-Up Americans Political Organization Conservative World Daily Rebirth of Freedom by WJ OpsLensHeritage Action for America Convention of States Secure America Now Media/News Company Gone Ballistic The National Pulse Proud Americans Online Lady Liberty News The Real Patriots Liberty Chronicle Conservative Tradition The Angry Patriot The Daily Headline Donald Trump is My President Conservative Register Conservative Reporter "
  • "AWM OMG 1 49.7K Gone Ballistic 2 54.3K The National Pulse 3 40.6K Conservative World Daily 4 128K I Love WWII Planes 5 94K John Cornyn 6 39.8K HeadlineJournal.com 7 60.1K Proud Americans Online 8 41.2K "
Quotes
  • "Never marriedMale37%Female31% Now marriedMale51%Female48% DivorcedMale10%Female12% WidowedMale3%Female9% "
Quotes
  • "About one-third of all adults are grandparents. • The average age of becoming a grandparent is around 52. • The average age of grandparents is around 64. • The average grandparent has six grandchildren. • About 77% of grandparents are married. • About half are still working. "
Quotes
  • "Baby Boomers that subscribe to: Netflix- 24% Cable- 49% Amazon Prime- 25% Hulu- 8% Spotify- 2% Satellite Radio- 4%"
  • "The majority record TV to watch later. They tune out ads on TV. "
  • "Trips- (%) Beach- 53 City- 45 Nature-35 Amusement Park- 20 Cruise- 45 Backpacking- 7"
  • "Volunteering-9 % Human Right-87 % Buy Organic- 31% Vote- 88%"