2020 Cultural Events (1)
The research findings gather information for the expected viewership for 2020 from prior identified events, with some data provided unable to highlight the expected viewership/audience. Highlighted in the findings are the NFL whose 2021 expected viewership is to reach 141 million. Others provided are Wild Card Games, NCAA Men's Basketball Tournament, MLB, NBA, World Series, the Olympics, U.S. presidential Election, Oscars, Grammy Awards, and the Golden Globes.
- According to a report by Whitman Syracuse University, the NFL viewership/audience is expected to reach 141 million viewers by the year 2021, exceeding that of other sporting events.
- The league's viewership has ticked up by 5%, one month into its 2019 season when compared to the previous year. It is attracting a rough figure of 16 million viewers across the league's network partners.
- The NFL's viewership was also ticked higher at 8% from 2017 and down by 1% from the year 2016.
Wild Card Games
- Over the last three years, the games have averaged a viewership base of 36.4 million.
- In 2018, Fox drew in 31.2 million viewership base for New Orleans Saints-Carolina Panthers matchup, which was quite low from its typically average viewership.
NCAA Men's Basketball Tournament
- In 2018, a Nielson report stated that about 73 million persons 18 years and above filled out a total of 170 million brackets online and on paper.
- Showing an estimated viewership figure of 73 million in 2018.
- MLB viewership will reach an estimated 79 million by 2021.
- The MLB season for 2019 increased its audience for both TV and digital viewership, increasing participation in softball and baseball, with a combined attendance of almost 110 million fans across minor and major league baseball.
- About 68.5 million fans attended MLB games in the 2019 regular season which is down 1.7% from 69.7 million in 2018.
- The 2019 campaign continued a trend of decline for MLB attendance which represents a 14% decline from a high of 79.5 million in 2007. MLB total attendance has declined in six of its last seven seasons.
- According to Statista, the viewership ratings for 2019 stands at 15.14 million for TV viewership in the United States.
- The NBA viewership base is expected to reach an estimated 63 million by 2021.
- The Game 7 of the World Series where the Nationals came out victorious over the Houston Astros, with a 6-2 lead, had a total viewership of over 23 million.
- On the average, the 2019 World Series dipped lower by 14 million total viewership, which makes it the least-watched in five years.
Olympics 2020 (U.S. viewership)
- A whopping 200 million U.S. viewers were hooked to their TVs for the Rio Olympics, which proved that the Olympics are the most consumed property in media.
U.S. Presidential Elections
- A report by the University of Florida associate professor Michael McDonald stated in his United States Election Project, a comprehensive data source on historical voter turnout patterns, that over 118 million Americans voted in the previous midterm elections.
- Others like McDonald have been led by these outstanding figures to speculate that the 2020 elections will have between 156 and 161 million people will cast their votes.
- About 8% of U.S. adults claim they are always tuned in when the Oscars are on as against 30% of the survey respondents who stated they did not partake in watching the Oscars.
- The viewership of the Oscars in the U.S. has been on a constant fluctuation for many years, and just about 29.6 million people viewed the ceremony in 2019. An obvious increase from 2018 figures of 26.5 million which was much higher in previous years when 40 million viewers used to tune in to watch the ceremony.
- In 2017 the viewership for the Grammys was 26.1 million, while in 2018, it dipped lower by 24% to 19.8 million viewers.
- As of 2019, the award ceremony attracted a viewership of just 19.9 million, with just an additional 100,000 viewers from the previous year.
- The awards drew a viewership of 18.6 million of adults above 18 and above. In 2018, the viewership for the ceremony stood at 19 million which means the 2019 figures were down from the previous year's total viewership.
To identify the expected 2020 viewership/audience for each event highlighted in prior research, we approached relevant sources like sports publications, a database like Statista, and award publications for the answers to the request. However, most data for an expected viewership for 2020 were not readily collated and available, except for data for the NFL, NLB, and the NBA which had some information on the expected viewership beyond 2020. Other findings were able to state previous and recent viewership/audience for the identified events.