2018 Travel Trends - Brazil
The trends most likely to contribute to Brazilian tourism in 2018 are increases in online promotion and bookings, increased interest in its unique cultural experiences, and easier access to and safer travel within the country particularly for underserved markets such as the solo and female traveler. Brazil has recently taken steps to instill potential travelers with more confidence in these services and the tourism industry there is expected to grow.
In order to triangulate the biggest trends expected to affect tourism and travel in Brazil in the year 2018, we researched the predicted trends in the travel market using studies done by reputable businesses and travel sites such as Forbes and Intrepid Travel. Once the general trends were identified, we examined positive changes, services promoted, and lodging options offered by the Brazilian tourism market that aligned with the biggest trends.
Top Travel Trends for Brazil in 2018
We have determined that the biggest travel trends to affect the country of Brazil in 2018 are as follows:
1. Increases in online/mobile accessibility
Growth in the use of technology has affected many parts of the travel market for Brazil. The government of Brazil has recently provided its tourism market with more a more viable website and businesses throughout the country are showing stronger online presence and booking capabilities, including Airbnb rentals. Airbnb reported 89,700 active Airbnb hosts in Brazil as of January 2017, and the number continues to grow as travelers search for unique lodging experiences. Platforms like Airbnb also provide travelers with a way to positively review and comment on their experiences that will influence other potential visitors.
2. More focus on local culture, destinations, and experiences
Brazil is known for its friendly people and rich culture and has much to offer in the area of experiences. “Food experiences” are showing some of the biggest increases in bookings within the global market and Brazil has begun to tap into this sector using sites like "Viator" to offer food and wine tours. Travelers are also increasingly aware of the environmental impact tourism is having on some of the most popular destinations (Rio, São Paulo) and are choosing to pass them over for lesser-known places and experiences. Airbnb has reported a 209% increase in bookings in the city of Matinhos, and similar growth in Guarapari, and Ubatuba. Harder-to-reach destinations in Brazil such as Lagoinha do Leste Beach (which can only be reached by hiking) can expect an increase in tourism.
3. Increased ease of access
Based on information from international broadcaster Deutsche Welle and Brazil’s own tourism website we can see that the Brazilian government is working towards offering online visa applications for more foreigners, which has previously been one of the biggest hang-ups for those wishing to visit. Embratur, the board of tourism in Brazil, has recently doubled-down on this task and E-Visas are currently available for four major countries. As seen on the documentation page of the "Visit Brasil" site, “Australian Citizens are entitled to obtain the called E-Visa… Citizens from Canada, USA and Japan are also entitled to obtain the E-Visa since January of 2018.” According to the World Tourism Organization, these measures are expected increase tourism to Brazil from these countries by up to 25%.
4. Catering to solo, female, and other underserved travel markets
A general trend in solo and female travel will cross into the Brazilian market as they emphasize security and increase their international outreach, particularly if they can tap into the Asian demographic. Social media and blogs are giving Brazil a boost, providing tourists the encouragement they need to tackle some of the concerns Brazil has previously posed for travelers. Safety suggestions made by sites like "Responsible Travel" and "Hidden Pousadas Brazil," in which a woman describes her experiences traveling alone in the country, are opening up the market as people discuss their travel experiences and offer advice. Sites like these also encourage tourists to practice healthy habits to protect local people and places, be aware of environmental issues within the country, and to be respectful of the historic cultures of the country.
5. Visitation to health and wellness retreats
Another of 2018’s predicted travel trends is an increase in the popularity of retreats specific to “wellness.” Brazil has a head start on this trend, as it offers a variety of wellness retreats in popular destinations like Bahia. Yoga, Amazon tea-drinking ceremonies, and meditative surfing are just a small portion of the experiences to be found.
Although Brazil has not traditionally been considered one of the best countries for tourism and travel, recent changes in the global market and Brazilian efforts in safety and online accessibility are increasing Brazil’s popularity as a destination. An increase in availability of online bookings, exposing local travel experiences via social media, and providing popular services such as wellness retreats will boost Brazilian tourism throughout 2018.