How Ro does strategy and market research

Max Kerwick heads up insights and customer strategy for Ro.

His mandate is massive, and his research stack is ... stacked.

At Ro, "strategic insights" includes:
👉 talking directly to their large customer base
👉 partnering with clinical research counterparts
👉 mining academic research
👉 tapping clinical research
👉 social listening 
👉 tracking media coverage
👉 learning from secondary research (in Max’s words: "𝘸𝘩𝘢𝘵 𝘩𝘢𝘴 𝘴𝘰𝘮𝘦𝘣𝘰𝘥𝘺 𝘦𝘭𝘴𝘦 𝘥𝘰𝘯𝘦 𝘰𝘳 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘱𝘶𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘤𝘢𝘯 𝘴𝘵𝘢𝘯𝘥 𝘰𝘯 𝘵𝘰𝘱 𝘰𝘧?”)

Across:
☝️ big, foundational tent pole projects
AND
✌️ smaller, ad hoc explorations

But a table stake for doing those foundational or ad hoc efforts?

Somehow staying smart on every aspect of the "revolution" happening in his category. 🤯

"There is SO much we have to stay smart on to be able to do the big AND little things our jobs require." – Max, during our conversation 

That includes:

• shifts in consumer needs

• new headlines in the media

• what people are talking about

• competitor activity & offerings

• what the latest academic research says

And as anyone who’s ever tried to stay on top of one of those things (let alone all of them) can attest, the challenge is REAL.

In Max's words (listen to our full 4-min interview here)...

TL;DR?

"Staying smart" is vastly different than answering a question when asked, or executing a big planned research project about questions you routinely need answers to.

It requires proactivity, peeking around corners, asking better questions, finding powerful insights and signals before others, and embracing that for everything you do know, there's so much more you don’t (but probably should).

Search engines and LLMs are falling short for a number of reasons. But there IS a solution that strategists, innovators, and researchers at Fortune 500s, FAANG, and global consulting firms are already tapping. 

So if setting up curated feeds, reading dozens of newsletters, scanning headlines in the news, and checking multiple social media sites IS working for you, can you share your tips and tricks?

And if they’re NOT, can we show you what we’ve built to make all of this 👆👆👆 exponentially easier, faster, and cheaper?

Forget "stay hungry, stay foolish."
Stay smart, stay curious!

Victoria